Did you catch Ariel Co-CEO & President Mellody Hobson and Managing Partner & Head of Investments @whoisjwright on @SquawkCNBC this morning? Together, the duo discussed why @ArielPrjctLevel is investing in women’s sports, how the asset class is where "value meets growth," and our first investment: the new @denver_nwsl franchise. Many thanks to @andrewrsorkin for having us. Watch the interview here: #ShareAriel

Introducing @ArielPrjctLevel, a private investment vehicle purposely built to “level the playing field”—to capitalize on a generational shift in women’s sports and raise it to its rightful place in the major leagues. Led by Ariel’s Co-CEO & President Mellody Hobson, Managing Partner & Head of Investments @whoisjwright, and Ariel’s Chief Administrative Officer and General Counsel, Emma Rodriguez-Ayala, Project Level seeks to harness the exploding talent, fandom, viewership and media interest in women’s sports by working to accelerate growth through diversified investments and significant ownership stakes. As a part of our launch, we’re also excited to announce that Project Level will be a lead investor in the @NWSL’s newest expansion team in Denver, CO. Read all about us here: Learn more about the Denver NWSL team here: It's time to play ball. #ShareAriel