Aranyaka Verma
@AranyakaV
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Just making tings happen in the music industry | Manager - @ewillmyth | Founder, Of the Wilderness | Ex - Deloitte, Gully Gang | Sings too
Joined August 2009
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Pinned Tweet
Been in my feelings about the relentless invisibilization of women in most spaces in India and then I rediscovered this gem of a line from Cardi, "I got enough bras, y'all ain't gotta support me"
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My hope is that one day South Asians will stop dragging their own people down when they achieve something. Even if it was paid, not every song is making it on to these pages n the artist has every right to put himself on the shelf to be discovered. The work is stellar.
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Man. Half the time you get into a regular conversation with men in India, they're trying so hard to prove that they know more that it just sucks the fun out of life. Like why you got such a chip on your shoulder dawg? I know shit too but I just wanna laugh a lil.
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Hey rappers in DHH! Just wanted to let u know that ur producers are composers too because you don't have a song without the musical notations and arrangement that are part of that beat. So unless you wrote all those chords n got your producer to program only, credit them right.
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Pink Blue just hit a 14k streams a day. Nearly 2x day one streams. It's also a reminder that all your little ideas do add up n create a ripple effect. And that you should def comb thru your YT, Apple & Spotify analytics on the regular.
If you missed it:
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Did I really just say, “Bhai yeh Sarojini Nagar toh hai ni” to someone trying to BARGAIN with me for booking artists I manage? Yes.
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Well shit, I'm officially the person who comes back home to West Delhi to find relief and comfort in Momos and Soya Chaap :O
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Artists, your team will meet your work with the energy you meet your team and work with. Your work's not done with just writing and recording the song. None of us will care about how it reaches the public if you don't show any enthusiasm.
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We made 200 pieces, 199 remain on this planet and a couple XLs are still up for sale. DM me to cop yours. 💀
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Super productive day today. I think I may have just done the BEST Hindi + Haryanvi to English translation DHH has seen. Watch out for the subtitles (if we stick to these) on this upcoming Raga EP lmao
@EwillMyth
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Got to shout “Language!” at my mom cos she said, “what an asshole!” In front of my 8 yr old cousin. Most satisfying moment of the day. Loved every second. How the turntables have turned. Like, all of that 🥹
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This force is undeniable.
@EwillMyth
at Simba Uproar in Pune last night. 48 hours since we dropped
#MidtownMadness
and the crowd came prepared with all the songs.
#dhh
#hiphop
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Your girl directed another music, this time with
@meghankatti
for
@BhargKale
's sweet sweet solo debut.
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A reminder to take chances and take your cold emails seriously. Gasoline by Apashe and Raga is in the trailer for the new Dev Patel and Jordan Peele movie, ‘Monkey Man’ 🦋
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Yeah for real. Fuck not enjoying music festivals and experiencing joy cos it’s just “usual”. Seek joy, spread joy and don’t let anyone try and tell you that actualising your ambition will entail killing joy. They’re doing it wrong then.
Don’t let the industry jade your love for music. Go back to why you started and surround yourself around people that genuinely support you.
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People in the entertainment and advertising industries really need to stop behaving like mankind will end if their influencer and advertising campaigns don’t go live within 24 hours of their conceptualising them.
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Privileged to see my friends and I bringing our individual passion projects to life little by little and being able to make our careers in what gives us purpose 🌕 🧿
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That "Tu chota bhai hai mera yaar, paison ki baat mat kar" energy
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Hiii. I put out this little Punjabi song I made with
@BhargKale
. Adding a dash of R&B to the indie and DHH space ✨
#newmusic
#punjabi
#dhh
#punjabimusic
#rnb
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My leadership coach called me a "Ball-busting Ice Princess' recently. First off, it should be 'Queen'. Second, why hasn't this been my Twitter bio like always?
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Artists need to realize that a vibe, some fame and money in hand and within reach today are not equal to having a long-term VISION for yourself.
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Don't fall into the trap of running your organization based on start up founders' tweets.
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None of the reasons you all are coming up with justify the terrible quality of life in a city.
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I'm not simply trying to shit on Mumbai here. I'm genuinely asking why it's acceptable.
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The indie scene in India really needs to stop rewarding weak songwriting. Just cos it’s in English and has some guitar picking thrown in, doesn’t mean it’s good.
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The DHH community truly does love their moms and the women in their lives. The amount of “fuck your mom” and derivatives they constantly use is surely a testament to it.
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Should get royalties for every time someone uses “Raga bhai ka aaya phone” when I hit them up for work related to him. I’d be a millionaire by next week 🥲
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Shoot, I think I forgot to announce on Twitter that my debut single with
@BhargKale
is coming out next week!!
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Mahadev Thakur and I finally got to work together!
Pink Blue by
@YokiMafia
@BhargKale
Official video out now!💗💙
#YokiMafia
#GullyGang
🎥 :
@AranyakaV
🔗 :
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One of the big reasons we cant export our music is tht so many venues will demand DJs dnt play any Punjabi/Hindi music, irrespective of their genre. We will restrict our own music impacting innovation and audience creation for it due to post-colonialism and classism. It's so sad.
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@YungstaHipHop
Love how this turned into a woman bashing thread so quick like all men in this country are listening to hip hop and not half your artist managers are women.
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Wrapping up the drops this year with Tension by
@iamshahrule
and
@jai_dhir
. Directed by
@iamshahrule
and your girl 💁🏾♀️👸🏾
@gullygangindia
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You can give mediocre music as many playlist covers as you want across as many platforms as you want. The audience will not lap it up and it will only be detrimental to the growth of new soundscapes.
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@pallavicore
The magnitude of difference in the vitriol towards my tweet and similar tweets by my male peers and artists is astounding fr
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Say it louder for my desi rappers in the back constantly "inspired" by what's hot in America devoid of its cultural nuances.
Personal brand is built by doing something valuable in real life, not by curating content from other personal brands.
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One of the pillars of my master's thesis was the positive correlation between streaming and live music. Seeing these little jumps in streaming numbers on Spotify as my artists tour is such satisfying real-world validation 🌞
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Electronic music meets DHH meets Indian folk, wut?!
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I was told a registry for housewarming gifts is a little excessive, so I'm sending out Pinterest boards according to what people have committed. I'm all about making my friends' lives easier. 😇
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Good day 2 u 2
Produced this bar beast!
Log puch rahe thhe,
@realkrsna
ke saath kuch. Yeh lo logo! Majje karna!
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@aarushikoul
Come to an RxB show. Will have these idiots schooled on stage if they bother you.
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Good morning. Reminder to stop talking on work groups like we’re in the army. Life is okay, just breathe. 🍃
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More people need to talk about how much you can miss the regular supply of freshly cut fruit & fresh juice when living by yourself rather than making fun of brown parents for providing it 👀
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I said I’ll be somewhere by 4:30 and I was actually there so obv the other person wasn’t. 🥲
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Who tf decided that it's necessary to create over 40 water purifiers under one brand and then not add a comparative analysis option on the website?
#Aquaguard
😩
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With CBSE, an Indian engg degree, a couple years at Deloitte and grad school, I can safely say I have a PhD in Bullshitting and it is my greatest weapon.
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RAWAL x Bharg's first tour kicks off in Mumbai this Friday with some help from friends around the country. Come through.
Tickets:
#sabchahiye
#rawalxbharg
#desihiphop
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But we live in a country where the State prefers teen pregnancies over access to safe sex so wanting folks to even acknowledge that clubs n music festivals exist as a legitimate part of the culture n encourage constructive reform to create safe spaces seems like a tall order 😞
I dream of a day where we can have legitimate Harm Reduction at Indian clubs and music festivals - instead of shoving it under the rug and giving it a dose of moral policing 🙏
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I have a question for people in the Indian music industry that love using, “this is was one for the books”. Which books are these? 🤔
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That constant urge to write, "That's not how it works..." when you're working in music publishing in India. I would've added a
#iykyk
but I know not enough know.
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Of the Wilderness is collaborating with
@DefJamIndia
to celebrate 50 years of Hip-Hop. Pull up!
@EwillMyth
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Reminder that the apparent confidence of people who are assholes off the bat in a new room/relationship is actually insecurity.
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Indian influencers using Neutrogena products need to stop acting like they’re SMEs on skincare 👀
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Nothing prepares you for a career in the Indian Music Industry like Sarojini Nagar
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Soooo, we're re-stocking that good good Sab Chahiye merch, but only on pre-orders. Pre-order yours now!
#SabChahiyeMerch
#SabChahiye
#RawalxBharg
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FINALLY got a chance to say, "You gotta dump his ass!" to my sister. My life is complete.
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Cannot wait to take this EP live!! Serving up a fresh fresh sound for Desi Hip-Hop this month 🌞
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Made a playlist of some of the releases that my roster and I have worked on since 2021. True to the name, Of the Wilderness doesn't stick to a genre. Save it!
#indianindie
#independentmusic
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Started the day feeling meh and then a server at a Starbucks I’ve only been to once before remembered my name cos apparently the shirt I wore last time looked good on me and now I feel fucking radiant.
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I need Indian companies to understand that a person's socials are their mouthpiece and not an extended mouthpiece for the company till the individual wants them to be.
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Which part of 'Masters in Music Business' makes Indian technical recruiters still hit me up on LinkedIn?
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Some days I wake up wanting the confidence of an Indian man who is persistent enough to send you video messages on IG despite radio silence from you for 3 weeks straight on a dozen of his messages.
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Apple Music coming through. Check out this song if you haven’t already.
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There should be a message scheduling feature on WhatsApp. All these things I remember to follow up on at 1 AM in a country where people love to work on WhatsApp. 🙃
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India would have been entirely dysfunctional for years at this point if they were canning things due to air quality with the same tenacity as NYC
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If you’re negotiating with someone and your entire concentration is on highlighting what you think they won’t get in the market vs what you’re able bringing to the table, you’re not going to inspire too much confidence in yourself.
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The sense of security that the battery life of a new iPhone brings is unparalleled
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If there's one training that should be mandatory in every organization irrespective of its size, it's implicit/unconscious bias training.
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Woke up at 5 AM through this week to work across time zones and I finally know what my mom meant when she said, “mera aadha din nikal gaya hai” at 10 AM all these years.
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Indian men on Twitter today defending a dude whose job offer apparently got revoked cos he posted something about all women in tech being diversity hires only and should not be taken seriously. Crazy to me that our culture is so deeply fractured.
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When you accept recruiters' connection requests on LinkedIn and they send you demos instead of a new job to turn down.
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Finally someone said what I’ve been saying for a minute. It’s an opt in world right now and the culture is shouting where it stands with women. Same goes for why a Beyoncé n Nicki will chart everywhere else cept India n Indian men will behave like Pusha T is dropping masterpieces
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Pat on the back for men who do a decent of not being sexist themselves. Now please also start calling a spade a spade and point out sexism for what it is when you see the women in your life encounter it, especially in the workplace.
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I'm chill with people generally mispronouncing my name and coming across as idiots when they can't copy it from my email/social handles. But if the rest of your behavior don't work proper, then bitch you better practice and get my name right or things can get ugly.
#saymyname
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<3
That’s a wrap on AHH Backstage
#2
!
Full conversation out soon on our YouTube channel ⏰
Thank you
@mrdhruvv
@TanmayaBhatnag3
and
@BhargKale
for sharing your stories, and
@Depot_48
for giving space for hese stories to be told 🙌🏽
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All Weekend
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Why is Mumbai obsessed with loudspeakers? Bhakti chillane se badh nahi jaati.
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also the music industry
VC is the first industry I’ve found where just being a normal person is somewhat of a competitive advantage
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Having said that, I am very lucky and grateful to have found a few great people to work with who are open to having conversations about these issues. ✨
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This video with that sick F1 x Punjabi Music crossover. SICK.
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Just a reminder that the adjectives people use for you are more often that not, a reflection of their biases, weaknesses and strengths than of you.
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Every couple weeks my dad sends me an Afrobeats song he found on social media and I was obsessed with in the past week saying it's a good song. If that's not a wholesome relationship with your dad, idk what is 😭
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my dad's cool like man sends me reddit threads to pick a health plan
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I'm looking for other people in India who listen to Victoria Monet and recognize her genius. Please hang with me.
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Took the Mumbai Metro today. Apparently, to change lines, you have to get off and buy a new ticket for your new destination on that line?! Mumbaikars you surely know that this is ridiculous n not normal?
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Paid for that pre-order yet?
You've got 6 days to go.
#SabChahiye
#Merch
Soooo, we're re-stocking that good good Sab Chahiye merch, but only on pre-orders. Pre-order yours now!
#SabChahiyeMerch
#SabChahiye
#RawalxBharg
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Wrote a piece for
@hivewireclub
on the intersection of some of my favorite things - public policy, cultural export and the current techscape for media consumption. Thanks for the opportunity
@srishtitechts
!
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When random people call you for work and quotes at 11:30 pm on Saturday night.
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☄️☄️☄️
.Street Dreams charting in 34+ countries on Apple Music in less than 36 hours of release
@VivianDivine
👑
@GeetanDiMachine
👑
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And of course that ONE cabinet I want from Ikea is out of stock 😡
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