Anne Moss
@AnneMossYeys
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Web publisher with 25 years of experience. Site owners and online content creators, stronger together
USA
Joined July 2020
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Google can't kill blogging or niche sites, or whatever you want to call our sites.
I've been publishing sites before the term "niche site" or even "blog" were invented. More importantly, long before Google came to be.
The internet is not "Google's turf". It's the Internet. It's
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Duckduckgo is now the default search engine on my browser because, well, I need a functioning search engine to access the internet
Looks like I'm not the only one who made the change
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@rowancheung
Great examples, but I wouldn't call these "users"... This is almost all by OpenAI employees because, well, these abilities haven't been rolled out to us mere mortals just yet...
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I was really hoping to reach $200K in June but it would have had to have 31.5 days in it for that to happen.
Still, a(nother) record month in traffic and revenue. I'm NOT complaining.
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Can AI-generated images replace stock photo sites? I've been testing Dall-e lately and here are my thoughts.
(Warning - lots of image examples, you may want to view this thread on a proper screen)
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If your sites get de-ranked or de-indexed, it means nothing about the site or about you as a publisher
It just means you are not a big corporate publisher, that's all, and we can't all be that
Google's guidelines are meaningless.
Do X and as long as you don't do Y or Z you can rank in search.
Okay Google, we can do that. Thanks for telling us.
Outcome: deindexed.
It must be our fault, right?
Wrong.
It's not an even playing field.
The problem is that some
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Started a site to experiment with Facebook traffic. Three months later, it's reached 50K monthly pageviews.
Much faster than waiting for Google traffic.
Will share details, numbers and screenshots in the next email.
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The Web Publishers Association is happening! 🤩🧵
We're a group industry veterans have established the Web Publishers Association as a nonprofit (status pending).
Our goal is to unite content creators, bloggers, YouTubers, and influencers to advocate for our interests, provide
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Didn't take long
Next step:
Forums with plugins that create posts and entire discussions by bogus AI users
I almost feel sorry for Google - they have no way of ranking the Internet at its current size yet they have to keep on pretending that they can
Niche forums will be a thing (again).
Who is installing one on their niche site subdomain?
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Sad to see this. Numerous publishers relied on a simple premise:
As a publisher your job is to create good helpful content. Search engines would be out there to map out the internet and help your potential readers find your content. Because they are search engines and that's
It's a truly sad time for anyone that creates content that relies on Google.
@retro_dodo
is unfortunately on the brink of collapse because of recent changes to search results.
Google is throwing their creators under the bus, in broad day light at scale.
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My husband isn't typically involved in creating content for our sites
But a few days ago, he had a fantastic idea for a topic for one of our sites. He's sort of an expert on this topic (with the right credentials) and researched it some more lately, so I said, why not, go ahead
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Thinking of launching a Youtube channel for Yeys.
5-15 minutes long videos about web publishing, scaling, and business management. Talking heads. Not too much editing.
I think I could find the time if enough people were interested.
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I've been playing around with Facebook traffic for a while now. It's still going strong. Stronger month by month, actually.
I recently shared my two current strategies in an email with the list, and people said that was helpful, so I created a post around that. Here's the X
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People think they're using a search engine, expecting genuine web searches. Instead, they often get directed to Google's own properties or partners, without any disclaimer
Where's the
@FTC
?
How many people realize Google owns YouTube, partners with Reddit, or that SGE is a top
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Katie brings up a good point in one of her replies - this isn't just about Google
There is no real shelter for small publishers. Meta could be next. So can email. Gemini can already read people's emails for them. If it decides your newsletter isn't important, your subscribers
Tonight I end a 21-year blogging career. I wrote my very first blog post on 3 March 2003 on an old, long-dead blog in what seemed like another lifetime ago.
In fact, it was.
Blogging connected me to the world at a time my life was isolated and controlled in an increasingly
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$1,187.65 in one month from a single post. If only they were all this good 😍Or half as good. Or a tenth as good.
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@svpino
Used it today on Bard. 20 minutes of hallucinations and lies were enough. Back with ChatGPT/GPT 4
(check my profile for examples with screenshots)
Made me lol at this video
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Google traffic used to deliver high RPMs but that's no longer the case
RPM is an indication of the match between user intent and your content. When there's a good match, advertisers REALLY want their ad in front of those people, so they put in high bids
Up until the recent
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"GREAT INFORMATION ♡"
"Love this!"
Call me old-fashioned, but when people appreciate my content, it warms my heart
Google didn't deem the information on this site helpful, but - based on their "time on page" and comments - actual readers seem to think otherwise.
So, no, I'm
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Google is pushing forward with AI-generated results. That's a HUGE problem.
This isn't about publishers losing Google traffic, it's about one gigantic corporation controlling search and monetization that now wants to add becoming the answer provider into the mix
Way too much
Google is nudging folks to use AI.
@Renee_Inspired
sent me these screenshots. She searched on her iPhone, not signed into Google labs. Google suggested she try AI.
Tapped the button and was given an SGE answer.
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Even MJ V6 isn't always perfect. Though to be fair, some days I feel like I'm becoming one with my office chair
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Yes, Google's AI Overview is a disaster, for many reasons
But even if they roll back, publishers are still screwed. We lost the traffic in updates that had nothing to do with SGE
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Picture the impact we could have if we banded together to advocate for our rights and interests with tech giants and policymakers.
Imagine having a network of fellow web publishers to lean on. A real trade association where professional publishers can learn from one another and
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Duckduckgo traffic increasing across our websites over the last couple of weeks. Not huge numbers but enough for me to notice.
Anyone else seeing this?
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Amazon's increased commissions worked out quite well in July. I wish we could get more months like that. 🤑
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Amazon Associates is the only affiliate program I ever managed to get to work. It's not a major stream of revenue, but it does bring in a few thousands a month (screenshot below).
My sites being informational in nature, my strategy is simple:
1. Write helpful posts.
👇🧵
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Wrapping up 3 amazing days at the Mediavine Premiere retreat with a sunset cruise.
Learned so much from hanging out with the top web publishers in the world!
My head is spinning with new ideas!
Thank you
@mediavine
❤️❤️
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Sometimes I wish I could start a solo project from scratch, so I could challenge myself to get from zero to $20K a month in a year
I have so many ideas on how to do this. I'll be writing about this in an email soon, so if you're curious how I would go about this, you're welcome
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Publishing a post that I know people will LOVE feels amazing. Sharing it on Facebook and seeing virality happen right in front of your eyes is the best feeling ever.
No clickbait
No trolling
No controversy or making anyone upset
Just really awesome content that truly resonates
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Sweet RPMs over the weekend
Mediavine. Mostly Facebook traffic. Travel niche.
It's the Black Friday Weekend effect. No need to get more excited than that, but it's still nice.
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Last month this site averaged session RPM of $63. Page RPM was $56
The RPM this month is lower but still not too shabby.
Many of my other sites consistently reach more than $50 RPM. This site is not unique.
Here's are the RPM best practices that I follow🧵
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I don't typically open these emails but the subject line was so direct, that I just knew it was going to be special
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What are good niches for content sites in 2022? Here's my list of 11 broad niches with their pros and cons
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Explain "Parasite SEO" to me. How is it different from link building for a brand new site?
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I wrote this post in October 2016. It still generates more than $100 a month. Overall, it probably made close to $10K in revenue so far and is still going strong. Not too shabby for a couple of hours of work.
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Morgan's sites were great before Google sent her on that wild goose chase. They're still great.
Our sites never needed fixing because they were never broken. Google is the only thing that's broken
Listening to the latest
@nichepursuits
podcast. The question was posed if you were told HCU recovery was coming would you make a big push to improve your site?
Just to weigh in, personally, my answer is NOPE.
I spent Sept-January using every waking hour improving my sites.
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@dannysullivan
I winced for you when I read her article
@dannysullivan
If I may be so bold as to make a suggestion. I wonder if both you and
@JohnMu
might benefit from more often acknowledging what publishers on X are saying.
You mentioned how part of your job was to listen to what we said
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Someone asked me about this, so I thought I'd pull up this post about how to reach high RPMs on your site.
Choice of niche is one factor - but not the only one.
Not creating a thread here, just check out the post if you're interested 🤓
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I'm getting so much better with prompting my buddy ChatGPT. Working on newsletter content today and I really like the result!
Is anyone interested in this? I am thinking of sharing the prompt and how I got to it in my next Yeys email.
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A monopoly over search turning into a monopoly over answers
At the same time having a monopoly over ads
Not a good direction IMHO
"Google Search will almost certainly look more like SGE over time. It will increasingly trade links for answers"
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I keep hearing this from people. I would imagine Google tracks these things with focus groups? User behavior metrics?
I wonder at what point they'll come to their senses and revert the HCU. Clearly their concept of helpfulness has little to do with actual user experience
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Anyone using Jasper as writing assistant to save time? Workflows and ideas on how to make it work?
So far, it's taking me longer to write with Jasper. Its contributions are throwing me off.
What am I doing wrong?
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"Publishers can’t afford to wait. And neither can the rest of us. The fate of the open internet as we know it is at stake."
Wise words from
@mediavine
's CEO. Well worth a read.
The big question is will enough publishers see the merit in doing something
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Huge sites with hundreds of thousands of pages going after longtail queries with junk "AI"/search results scrapings. They win the SERP's with crap content. So easy to find. Why no manual penalties on that?
@JohnMu
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I just can't anymore with how smart, creative and amazing GPT4 is. Working closely with him today, and I'm all aflutter.
Fangirling, I know. He deserves that and more.
@OpenAI
feel free to raise your prices. I'm fully converted and totally addicted
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The only way to make the message heard is by establishing a solid trade association that can do more than tweet about it
I wonder if Google (and other big players) are counting on publishers being too small to ever find the resources to get together
Personally, I spent a LOT of
Our message to Google is simple: remove the site-wide classifier that is being used to punish small, independent websites.
If you feel there are major issues with our sites, at least give us a manual penalty and explain why. But as it stands right now, there are thousands of
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Woohoo! I finished recording the video tutorials for my new mini-course on creating a content plan 🎉🎉
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Interesting example from
@Marie_Haynes
of a low quality page that benefited from the HCU. Marie is spot on here - it benefited because it was published on the site of a real world company.
In other words, low quality content like this benefited from the HCU because Google now
This is an interesting example of a page that was elevated during the helpful content update.
It has grammar errors. It's poorly optimized. It's not professionally written.
But here's the thing.
The page is on the website of an HVAC company. Google has told us they will be
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@natejhake
@MorganOMedia
Google promoted SEO as a concept for years. This "don't write for search engines" is a recent change of tune. Punishing sites for seemingly following their previous guidelines is unfair. And if they're declared a monopoly it may be more than just unfair?
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Started a new project today.
Had a Zoom call with four team members this morning.
We now have -
✅ an actionable plan
✅Tasks in Clickup
✅ Follow-up call scheduled for next week
Hands off for me from now on.
The power of scaling.
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Here we go - I put Dalle3, Midjourney, Stable Diffusion, Imagine by Meta and Firefly to the test.
Can any of them be used as an alternative to stock photos? I documented everything in a video (link later in this 🧵)
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Traffic and revenue trending up again! Looks like we'll make it past $130K. I wonder if $140K may be in the stars?
Interested in scaling content sites beyond $100K a month? Check out my up-and-coming AMA -
pls RT 🙏
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@natejhake
So, now we're going to have non-vetted 100% automated AI content served to people en masse by the one corporation that controls search and monetization across the web
This is wrong on so many levels
Specifically, travel is one of the worst arenas for implementing this, for many
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Wrote an AI-Human-Assisted (AHA!) article last night.
Took me 15 minutes, including downloading and resizing images.
This morning it's at
#1
on Google! 🥳🥳
Here's how I did that -
1. Used KoalaWriter to generate the text (see my review here:
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Good example of just how misleading keyword tools can be. The KD value may be low, but those are not low competition keywords.
Niche: Road Trips 🚗
240+ Low KD kws, 34,000 traffic
Create guides on popular road trip routes, include things to see, do, images, hotels, attractions
Monetisation: ads & aff (hotels, attractions, car hires)
Available domains:
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Is anyone interested in a comparison of leading ai image generators for web publishing needs?
I'm testing a bunch and thinking of creating a video about the experience
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Google traffic ebbs and flows. I don't do anything to this site (it's UGC).
Hit during this last update even though it has zero product reviews.
Google gave and it hath taken away. Rinse and repeat. Helpful content has nothing to do with it.
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If you think GPT4 articles all sound the same and are generic - you're using it wrong.
The style and quality of engaging content I'm seeing is better than anything I've seen. Even from very expensive writers.
Still need fact checking and TLC, but it is sooooo good!
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Yesterday
@NicheSiteLady
complains that ChatGPT doesn't play well when asked to continue.
Today, OpenAI adds this new button.
Coincidence?
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In 2023 my goal was to diversify traffic sources. It was hard but we did it. No single traffic source makes up more than 50% of our traffic.
In 2024 I want to do the same with revenue. Display ads are nice and easy, but it's never good to have 90% of anything come from a single
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My favorite prompt these days, no matter what I need is:
I have ADHD, so please explain in simple terms and short sentences
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So, let me see if I got this right -
As a publisher, you can't block Google from using your content for their generative AI. Not unless you want to be blocked entirely from a search engine that has a de-facto monopoly on search
Did I get this right? I can't see how it could get
I’m glad Olga dug into this. I didn’t realize people didn’t understand - you can’t block SGE. Unless you want to block all of Google’s organic crawlers.
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That's HCU 2. Hefty Corporate Uplift.
Man, they really did reward authenticity with this update.
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If you're trying to contact me, I may be VERY late to respond. Best to wait until August.
Road tripping this month 🚘🌲😍
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Someone should open an escape room called "Facebook Page Management"
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You don't really own your list. Even if you're Microsoft, Google can still block your emails from being delivered
If you're big and strong, there's options to fight back
Which is why, regardless of the type of content or traffic source, online publishers and content creators
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3000 scraped pages up within days. Copyright violations galore.
And they're beginning to see traffic according to ahrefs.
Travel bloggers- check to see if your content was scraped -
Google should be able to catch these and never rank them. They can't.
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What's a recommended WordPress hosting service these days?
Asking for a friend. She needs a WordPress for dummies service that will help with everything - DNS to Cloudflare to installing Wordpress
From your experience only (aff links welcome if you tried it)
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The Google Antitrust Lawsuit(s) directly affects web publishers. Publishers are even mentioned a being harmed by Google's control of the ads market
Maybe we should get the voice of niche site publishers heard as well?
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Remember the days when people were worried Google won't rank AI content?
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Wow, just wow.
I was playing around comparing Gemini Pro with ChatGPT and ChatGPT did something that just blew my mind. Crazy crazy amazing for an LLM.
I created a video documenting the phenomenon. Will add it here in a reply as soon as I upload to my YouTube channel
(Yes, I
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Search results that are dominated by corporations are bad news for users.
Especially when the search engine is a de facto monopoly.
It's also a bad user experience, making me wonder if G is doing this on purpose, testing, struggling or what
This morning I tried to find a home and lifestyle blogger who's thriving in Google after the last Helpful Content Update.
(Like a real person behind all the content and very personalized content that's helpful)
And wow, it took me almost an hour to find one...
Everyone else
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Found out one of our sites was hacked, literally while boarding the plane. What are the odds?
(Grateful for an awesome team. Someone is already on the case 💪)
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Who wants to see my content plan spreadsheet?
If you're subscribed to the mailing list - check your inbox.
If you're not a subscriber, go to the site and subscribe.
Offer closes on Tuesday night.
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@tonythill
Only one of my sites was hit. Out of 20. It's a site with zero AI content. All handwritten.
Google is just being Google. Trying to control everything, with a lot of big words, and no real ability to implement correctly.
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This.
Not just Google BTW
And when you shout as an organized group, your voice carries more weight
Liking this tweet is appreciated. Contributions is what's really needed.
Small publishers, the lesson here is 100% clear:
Reddit got loud about its copyright. And Reddit got a deal with Google
So make noise. Talk to the press. Talk to lawyers. Switch your search engine. Tell your audience
When someone robs you in public in broad daylight, you
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I need a time machine
Not to travel in time, just to make me more hours in a day
Too many ideas, not enough time
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Seriously?
The mighty Google doesn't have their own QA on search results?
Don't they track user behavior at all?
Two people- unrelated to the industry- told me yesterday search results are terrible right now
Maybe Googlers don't use Google?
Google's
@searchliaison
is collecting and submitting low quality search result examples from
@lilyraynyc
to the appropriate team - here is what that looks like
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@JohnMu
@gucciblogger
@ArielleCPX
What does it matter who created those pages or what their motivation was?
@JohnMu
Either the page is good (helpful and matches user intent) or it's not.
I fail to see why Google should be so judgmental about our motivation. You're not a volunteer for a nonprofit either...
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I'm back from our epic road trip! Added state
#48
to our list of US states visited 🇺🇸🥳
So grateful for my fantastic team for holding the fort while I was gone!
Record traffic month for 2023 too. Maybe I should travel more often?
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@Marie_Haynes
@NicheSiteLady
That's because Google is a well known nonprofit. Sundar Pichai is a volunteer
Making money online is evil, apparently
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Woohoo! My course is ready! 🥳🎉
Sharing my content plan spreadsheet along with 8 video tutorials.
Launching by Monday to my mailing list subscribers first, with a $50 discount coupon 💰💰💰
Sign up here to get that email -
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It's funny cause it's true
(Also, I've never been one to follow Google's guidelines. A good search engine shouldn't have guidelines to begin with IMO)
I’ve spent weeks studying Google’s updates and the fallout trying to get a handle on it.
The only conclusion I can come up with is that it appears there’s an unwritten set of Google Web publishing guidelines for a subset of Web publishers. I set out what I believe those to be
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Traffic is down on some of our sites. It's not link-building. It's not a quality/helpfulness issue.
Posts still rank for main queries, but they're losing ground on additional queries.
IMO that's due to more competition over longtail.
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I actually wonder just how "manual" the recent batch of manual penalties are
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Oh Google, vast and boundless deep, Tonight I lay my prayer at your feet. As twilight turns the sky to shade, A humble web publisher asks for your aid.
In your great algorithm's sweep, Grant me favor, let my content leap. As you update, gather, and collate, May my site rise
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Gemini prefers diversity over historical accuracy, leading to some strange images
They'll fix this, but it raises a bigger question -
Should a single corporation with a de facto monopoly over search be allowed to generate AI answers in lieu of search results?
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The best keywords/topics are down the rabbit hole. Where no software goes. Tools can help you find the opening of that tunnel, but if you're not going down there, you're missing out on some good stuff.
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Yeah, that part caught my eye too.
Nothing there says that small sites are demoted, as far as I can tell, but the fact that our sites are marked with something that has really no relevance to the user experience is concerning
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The latest email from
@NicheSiteLady
really annoyed me
In that it was perfect
That's what being a web publisher is all about
(Also a great explanation of Longtail niche sites, why they are/were perfectly legitimate and why it's probably no longer a good direction)
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Well, well, well... Google finally launched Gemini. You can test it using the Bard interface, so they say. Bard says so too, but I don't trust Bard too much.
Have been playing with it and so far, I'm underwhelmed. Sticking to ChatGPT Plus for now.
Here's why -
1. Bard is
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95% increase in pageviews compared to last year (May and June 22 vs 21). Most of this is old content rising up to the top.
I wish I knew why so I could replicate this with other sites. Any ideas?
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Ads on top results AND in the search results themselves are out of control sometimes
Maybe that's the problem with small-publusher sites? Maybe Google (a monopoly over ads too) prefers sites that show more ads? 🤔
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Google has a monopoly over search. It's official now -
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My article on Google Discover. All it took was the Forbes domain name.
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Too many stories like this
@JTimWells
@NicheSitePM
My site was part of the Google PSS (not included in the video), and we were crushed during the October to March updates. We do nothing that the search team claims to be targeting. We have offline expertise and a helpful resource according to our audience. We're not "SEOs," we
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