Forget what you've heard about chasing followers. The real goldmine on LinkedIn? Your first-degree connections. On Monday I launched my new LinkedIn newsletter, "The MarTech Eye." On Tuesday morning, I woke up to 600 subscribers – without lifting a finger for promotion. Here's the kicker: LinkedIn did all the heavy lifting. 🔑 Key Insight: LinkedIn auto-invites your connections (not followers) to subscribe to your newsletter. Once. This seemingly small feature is a game-changer, and here are 3 reasons why: 1. Instant Audience: Your network becomes your initial subscriber base. 2. Guaranteed Delivery: LinkedIn sends emails directly to subscribers for each new issue. 3. No Tech Hassles: Forget email deliverability, spam filters, or ESP headaches. The bottom line? Building your LinkedIn connection network isn't just about networking – it's about creating a ready-made audience for your content. 👉 Action Step: Focus on growing quality connections, not just follower count. Growing your network steadily and consistently is the real LinkedIn superpower.

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