Design agency gurus on X love to say: “Only sell high-ticket offers. Never go cheap.” Here’s a story that proves otherwise: We landed a client with $7-8M in funding. Their first project with us was a $2.5K design gig—they wanted to test the waters before committing big. Fast forward, they’re now in our top 3 clients, contributing 13.6% of our total revenue to date. Lesson: Get your foot in the door, then over-deliver. Clients stick with partners who are reliable and deliver results. Hiring a designer is a headache—they’d rather double down on someone they trust. Don’t buy into the guru BS about skipping “low-ticket offers.” Build trust first, and the high-ticket opportunities will naturally follow.