I sent over 110,000 cold emails in September
90% of all my emails landed in the primary inbox
The industry average is below 50%
I've put together a guide explaining everything I do differently to get these results
Comment 'send' and I'll DM it to you
*must be following*
I booked my client 3 qualified calls within 8 hours via cold email
Most agencies can't even book 3 calls in a month
It all comes down to our pre-campaign setup
I’ve created a guide that breaks it down step by step
Comment “send” and I’ll DM it to you
*Must be following"
If you're using cold email to generate leads, the new Outlook and Google changes are causing up to a 70% decrease in booked calls
My team and I use a checklist to ensure low bounce rates and avoid getting blacklisted
Comment 'send' and I'll DM it to you
*Must be following*
I sent out over 1 million cold emails this month and got a 7% average reply rate
All I did was ensure maximum deliverability
I've created a complete guide to help you double your reply rates and avoid landing in spam
Comment "send" and I'll DM it to you
*Must be following*
I've booked 500+ meetings via cold email in 2024
Most of them were booked using the Loom Video Strategy
I've put together a complete guide breaking down this strategy so you can start booking more meetings instantly
Comment "loom" and I'll DM it to you
*Must be following*
95% of people using cold email fail to get any responses from their email scripts.
I signed 4 clients and generated $11,394 in revenue within 5 days using the same script.
Comment "script" and I'll DM it to you.
*Must be following*
The
#1
reason you're not booking calls via cold email is because your scripts are irrelevant
And that's because you don't know your ICP well enough to make them relevant
I recorded a video explaining how to nail your ICP
Comment "ICP" and I'll DM it to you
*Must be following"
Cold Email is DEAD
That’s what people who suck at it keep saying
Yet I consistently book 10-20 qualified sales calls every month for all my clients
Here are the top 10 reasons why your cold emails are flopping:
🧵THREAD🧵
@Codie_Sanchez
Grinding through my 20s to get as many diverse kinds of experiences as I can under my belt, so I can live my best life in my 30s.
Great list!
If you're using cold email, the new Outlook and Google changes are causing up to a 70% decrease in booked calls
The solution?
Spintax
I've created a spintax guide you can use to double your booked calls via cold email
Comment "send" and I'll DM it to you
*must be following*
If you're an agency owner making $2-5k/month trying to scale to consistent 5 figures, using cold DMs is the fastest way to kill your business.
In order to scale, you don't need more volume, you need people who will pay you a premium price.
Those people aren’t scrolling through
@AlexHormozi
You can literally master any skill for free on the internet. But, people would rather watch reels, than spend a few hours learning each day.
If you are not winning with all these resources, you only have yourself to blame.
‼️ B2B Business Owners ‼️
Over the past 3 months I’ve generated $70k+ for myself and my clients via cold email
I’m looking for a few established B2B business owners who I can share the exact strategy I've used
Comment “B2B” and I’ll DM it to you
*Must be following*
Cold email is not dying out
You just a have a mindset deficit
If you can't persist through the scarcity, NGMI
I see 10+ people everyday in
@clientascen
making 5 figures from cold email
If you recently quit cold email...
It's a you problem
A cold email is nothing more than a simple 5-step funnel:
1) Subject line → open
2) Open → headline
3) Headline → body text
4) Body text → CTA
5) CTA → reply
Stop overcomplicating it.
B2B business owners - If you're considering or have tried cold email with limited success this is for you.
Last week I spoke with
@andrehaykaljr
about what I do differently to consistently book qualified calls on my clients calendars.
Go check it out:
Not making money from cold emails?
One of these things could be the reason why:
1. Not enough volume
2. Misalignment between your offer and ICP
3. Long scripts
4. No personalization
5. Poor deliverability
6. No follow-ups sequence
7. No use of lead magnets
Adjust these
Don't spend more than 5 minutes on your cold email subject lines
Just make them look like an internal email:
- Thoughts, {{first_name}}?
Keep it simple and spark curiosity
I've tested 100+ cold email scripts across various industries
Some performed really well, while others were absolute trash
All the scripts that performed well had:
- A clear and relevant offer
- No fancy words and phrases
- Simple sentences with less than 2 transitions
- No
Your cold email subject lines need to look like an internal email
That's it
Any other piece of information you read about subject lines is either wrong or unnecessary
Thoughts, {{first_name}}?
Is the perfect example of what a simple subject line from a colleague looks like
Writing cold emails is Easy
Rule 1: Get straight to the point
Rule 2: Keep it simple and direct
Rule 3: Don’t go beyond 50 words
Rule 4: Have clarity on these 3 points
Why should I open it?
Why should I read it?
What’s my next step?
Follow these and you’re ready to hit send
Do you have an offer that nobody is interested in?
Chances are, you’re missing a key element that’s keeping prospects from buying.
Here are the 4 main ingredients to build no-brainer offers:
1. Quantifiable End Result (QER)
- what are they getting from this?
2. Timeframe
-
Building organic traffic sources is important
Building inbound funnels is important
Building a personal brand is important
But it’s not necessary
Your business can easily reach $50k/month without ever tweeting on X
How?
Cold Email
You don’t sell your service through emails.
Let the selling happen on a sales call.
With cold email, your one and only end goal is to sell a conversation.
My first business attempt was an SMMA
I spent 2 years crafting the “perfect” plan to ensure it wouldn’t fail, and it still flopped
For my current agency, it took less than 6 months to plan, launch and sign several clients
The plan will never be perfect
You just have to start
Cold Email is Powerful
You can easily book 20 qualified calls per month using these 7 steps:
1. Set up custom domains
2. Warm up email accounts
3. Identify your ICP
4. Build a targeted lead list
5. Write a 2-step email sequence
6. Optimize Calendly
7. Launch your campaign
Cold Email is extremely Powerful
You can easily land 10-20 qualified calls every month using this 8-step guide:
1. Set up custom domains
2. Warm up email account inboxes
3. Identify your ICP
4. Build a targeted lead list with verified emails
5. Write hyper-personalized
It’s very easy to get stuck in an endless cycle of planning and researching
I’ve been there
It might be necessary at first
But after a certain point, it’s pure procrastination
You need to test your ideas in the real world to see how the market responds
95% of businesses utilizing cold email in 2024 are doing it wrong.
It’s no coincidence that they’re booking less than 10 appointments monthly for themselves or their clients.
Instead of focusing on creating perfect lead lists and scripts, here's what I found to be the most
I used to think cold DMs were the way to go because my previous mentor told me so.
Turns out I couldn't scale past my first 5 clients because I literally didn't have any more time.
Thank God I stumbled across Cold Email.
Changed my business forever.
@FlakPhoto
Always envisioned AI as the invisible magic that makes products more efficient or allows them to do things they couldn't before.
The keywords being: invisible and hidden
The more startups will blatantly sell products purely based on "AI features" the more annoying it's going
Shitty clients will make your life a living hell
They'll make you regret the day you ever decided to launch a business
Take it from someone who's learned this the hard way
A "shitty client" could mean different things to different people
There isn't one universal definition
The number of times you’re willing to fail before you even see a glimpse of success is the ultimate test of how badly you really want it
If you quit after just 1, 2, 5 or 10 failures
You clearly never wanted it in the first place
I used to think cold DMs were the way to go because my previous mentor told me so.
Turns out I couldn't scale past my first 3 clients because I literally didn't have any more time.
Thank God I stumbled across Cold Email.
Changed my business forever.
Landing your first client is always the toughest
It can take several months or even a year
But once you hit that milestone, everything changes overnight
You feel unstoppable
Suddenly, landing another 10 clients doesn't just seem possible
It feels inevitable
You don’t have to stick to one niche.
I work with clients across multiple niches.
Suitability isn’t solely determined by the niche.
I analyse each business individually to see if they’re a good fit.
If they’re B2B with a proven process, I can book them 10-20 calls per month.
If you feel like you’re not booking calls through cold email because your scripts aren’t good enough, DM them to me.
I’ll review them, tell you what’s missing and show you how to improve - all for Free.
@Codie_Sanchez
"Advice from billionaires is rarely useful" - someone finally said it.
If you want true progress, you are better off learning from someone who is a few steps ahead of you.
The purpose of cold email outreach:
✅ initiate a conversation
✅ spark genuine curiosity and interest
✅ guide prospects towards a sales call
❌ aggressively sell your service to get peoples’ money as quickly as possible
Morning routines are overrated.
In the army, I had only 5 minutes to:
- wake up
- make my bed perfectly
- freshen up, brush my teeth and shave
- unlock my weapon and get out on the field
So don't tell me you need 2 hours and a 20-step routine to start your day.
You can write the absolute best cold email ever.
But it’s worthless if the prospect doesn’t open it.
Steal my 5 best-performing subject lines that’ll guarantee your emails get opened:
🧵THREAD🧵
Been doing some 1-2-1 cold email coaching recently
Mainly with people who insist that cold email doesn't work for them even though they're doing everything right
Turns out none of them were doing ANYTHING right - like at all
If you think you're the exception, shoot me a DM
@Codie_Sanchez
Winners will win with or without you.
Losers will find a way to lose with or without you.
It's not you, it's their mindset. And your solution or you can't always change that.
I have a feedback process for everything I do in my business
I ask for feedback on:
-Lead lists
-Email copy
-Onboarding
-Calls I book for clients
The amount of feedback I receive from my clients directly impacts how effectively I can refine my service
Always ask for feedback
@mindfulmaven_
People come and go... that's life unfortunately
Being able to live through these ups and downs is crucial because there are times where it's gonna get lonely
Your dream client doesn’t care about your vanity metrics:
“Decrease in lead costs”
“Increase in leads”
“500 likes & 20 retweets”
“50% open rate and 20% reply rate”
Your dream client only cares about one thing
How your service can make them more money
If you can’t do that,
I joined the Special Forces when I was 18
From Day 1, they made it very clear that some things are non-negotiable
You just have to do them whether you like it or not
Your mood doesn't change the fact that the task has to be completed
And it's no different in business
I recently spoke to someone who actively works with the NBA, Warren Buffet and the NFL
He's the Founder and CEO of an 8 figure company
He's now my client
How did I reach out to him?
Cold email
Low-quality agencies:
Use the same generic, copy-paste strategies for all their clients which AT BEST produce bare minimum results
High-quality agencies:
Develop tailored strategies for each client, continuously refine them based on performance data, and aim to exceed
Broken Lead Gen systems will cost you hundreds of thousands in lost revenue.
Because of:
- Unpredictable lead flow
- Low conversion rates from low-quality leads
- Excessive time spent chasing leads instead of focusing on service delivery
This will keep you stuck in survival
9 out of 10 cold emails I read simply don’t deserve a reply.
They’re either:
- Boring
- Generic
- Too long
- Irrelevant
Steal these 5 killer strategies that'll make your emails reply-worthy:
🧵THREAD🧵
Use these 4 subject lines to steer away from the overused “Quick question” pattern:
1. Thoughts, {{first_name}}?
2. {{company_name}} / / {{your_company_name}} - intro
3. Increased conversions for {{company_name}}
4. Question for {{name}}
If your cold email doesn't mention how you can help someone:
- Sign more clients
- Make more money
- Save time or money
- Grow their business
- Make their services more valuable
Chances are they aren't going to care about what you have to say.
You've been lied to about reaching your first $10k/month...
It's not about paid ads
It's not about posting daily
It's not about more cold DMs
It's all about reaching people who will pay you a premium for your services on a predictable basis
How can you do this?
Cold email
Landing your first client is always the toughest
It can take several months or even a year
But once you hit that milestone, everything changes overnight
You feel unstoppable
Suddenly, landing another 10 clients doesn't just seem possible
It feels inevitable
It’s shocking how lazy so many aspiring entrepreneurs have become.
They all want to start their own business, live a high-end lifestyle, and retire their parents.
But they’re not willing to put in even a fraction of the work it takes to achieve those goals.
Most agency owners who say "cold email doesn't work for me" almost always have:
> a sales problem
> an offer problem
> a strategy problem
> an audience problem
Like bruh, stop blaming the method and start solving those problems first.
People have become so obsessed with looking for shortcuts.
They waste countless hours searching for the easiest way to make quick cash with zero effort.
If all that time was spent on learning a valuable skill, they probably would’ve achieved something meaningful by now.
Including an unsubscribe link is damaging your email deliverability
Instead, add a disclaimer below your signature saying:
- Reply ‘No Thanks’ to stop receiving our emails
This tweak increases open rates, lowers unsub rates and encourages replies improving domain reputation
The purpose of cold email outreach:
✅ initiate a conversation
✅ spark genuine curiosity and interest
✅ guide prospects towards a sales call
❌ aggressively sell your service to get peoples’ money as quickly as possible
Broken Lead Gen systems will cost you hundreds of thousands in lost revenue.
Because of:
- Unpredictable lead flow
- Low conversion rates from poor-quality leads
- Excessive time spent chasing leads instead of focusing on service delivery
People have become so obsessed with looking for shortcuts.
They waste countless hours searching for the easiest way to make quick cash with zero effort.
If all that time was spent on learning a valuable skill, they probably would’ve achieved something meaningful by now.
Make sure your offer includes:
1. Quantifiable End Result
2. Time Frame
3. Risk-Reversal
4. USP
We will help you X your Y in Z days using USP, or you don't pay
Simple really
@AlexHormozi
Don't be afraid to give value away for free. Most people just want to keep all their secrets to themselves. It's so important to understand the value of giving away insights and information for free. Stop holding on to all of your knowledge.
Decided to start a YouTube channel focused purely on cold email
Too many bullshitters out there spreading useless content
If you're serious about getting better at cold email, building your agency, and scaling it past 5 figures a month
Go turn on notifications now
First
I'm a fitness fanatic
Not just for the label, but because my actions prove it
I work out 6 times a week, eat clean and don't do drugs
I have undeniable proof that I live this lifestyle
If you claim an identity, your actions should back it up
Or no one will take you seriously
Are you sending 1000s of cold emails just for them to get left unopened?
It’s because your subject line doesn’t generate curiosity.
Use these 3 subject lines to boost your open rates north of 70%:
🧵THREAD🧵
Problem with handling cold emails yourself is you need to:
>build lead lists
>buy new domains
>warm up email accounts
>write scripts with A/B tests
>follow up and nurture all replies
>evaluate and adjust after every campaign
Basically a full-time job + tons of trial and error
I divide my workday into 4 segments
Each segment has a different focus
Seg 1 - Client work
Seg 2 - Outreach
Seg 3 - Planning
Seg 4 - Content
They're all equally important
This setup keeps me on track with everything and makes sure nothing ever gets left behind
I used to think cold DMs were the way to go because my previous mentor told me so.
Turns out I couldn't scale past my first 5 clients because I literally didn't have any more time.
Thank God I stumbled across Cold Email.
Changed my business forever.
@Codie_Sanchez
Exactly. You should constantly have a sense of how quickly the time is running.
Even after making so many great movies, Scorsese, in his 80s still mourns how he has no more time to tell all the stories he wants to tell.
Time will run out fast, so keep moving.
If your emails are getting opened but no one’s replying.
Chances are, your CTA isn’t clear.
Even interested prospects need a clear next step to respond.
Steal my 8 best-performing CTAs that’ll fill your calendar with sales calls:
🧵THREAD🧵
Writing cold emails is Easy.
Rule 1: Get straight to the point
Rule 2: Keep it simple and direct
Rule 3: Don’t go beyond 50 words
Rule 4: Have clarity on these 3 points
Why should I open it?
Why should I read it?
What’s my next step?
Follow these and you’re ready to hit
You don’t have to stick to one niche.
I work with clients across multiple niches.
Suitability isn’t solely determined by the niche.
I analyse each business individually to see if they’re a good fit.
If they’re B2B with a proven process, I can book them 10-20 calls per month.
I divide my workday into 4 segments
Each segment has a different focus
Seg 1 - Client work
Seg 2 - Outreach
Seg 3 - Planning
Seg 4 - Content
They're all equally important
This setup keeps me on track with everything and makes sure nothing ever gets left behind
Sundays are just like any other day if you’re an entrepreneur
And if you actually enjoy what you do.
You can’t afford to waste 24 hours just because it's the “weekend”.
Especially when you have a serious business to build.
Your business is a living organism - it needs your
@AlexHormozi
No one can fully comprehend how massive their true potential is unless they go on a journey to explore it.
All you've to do is show up, face every challenge, give your 100%, and just make shit happen.
Years later you'd have come so far ahead there'll be no one to compete with.
Just got my agency's website redesigned by an absolute champ
@pjhartlieb
Top-tier work and extremely fast delivery
If you need a new website, this is your guy
You can check it out here:
You won’t have a perfect idea of your ICP right from the start.
Running cold email campaigns is the best way to get clearer on this.
As you write more scripts, launch more campaigns and get more responses, you'll be able to pinpoint your ICP much more accurately.
Guaranteed.
Building organic traffic sources is important.
Building inbound funnels is important.
Building a personal brand is important.
But it’s not necessary.
Your business can easily reach $50k/month without ever tweeting on X.
How?
Cold Email.
@Codie_Sanchez
Anybody who tells you that running a business is lying.
Even running a scam is difficult. And you think running a business honestly in this economy would be easy?
Charging $3k/month seems insane until you get on the phone with someone who makes $200k/month.
Then you realise how little it is.
Stop selling to brokies.
Start selling to rich people and successful businesses.
Low-quality agencies:
Use the same generic, copy-paste strategies for all their clients which AT BEST produce bare minimum results
High-quality agencies:
Develop tailored strategies for each client, continuously refine them based on performance, and aim to exceed expectations
A cold email is nothing more than a simple 5-step funnel:
1) Subject line → open
2) Open → headline
3) Headline → body text
4) Body text → CTA
5) CTA → reply
Stop overcomplicating it.
Just landed on Twitter and thought I'd kick things off with a quick intro.
I'm Alexan, AKA "the Lead Gen Guy" and Co-Founder of Drive Through Sales.
Here to share everything I know about lead gen, sales, and all things business-related.
Also gonna be sharing insights from my
Charging $3k/month seems insane until you get on the phone with someone who makes $200k/month.
Then you realise how little it is.
Stop selling to brokies.
Start selling to rich people and successful businesses.