Not all “Essential Items” videos are essential viewing. If you’re pitching this format to brand partners, you need to read this first. Today in Sponcon Sports: 📖 The @GQSports Playbook Problem 🦑 @Lakers Face The Dalgona Candy Challenge 🛫 @Inter UCL Ticket Punched READ ⏬

RT @KnicksMuse: 🚨 KNICKS VS LAKERS GIVEAWAY 🚨 I’ve partnered with @TickPick to give away TWO tickets to Knicks vs Lakers at MSG on Saturd…

RT @amiekiehn: Social Media Peeps - Do you love sports? Do you love tweeting about sports? Do you stay up late sharing memes with your fr…

Excited to welcome Zoomph as the presenting sponsor of Sponcon Sports for 2025! Since day one, the goal of this newsletter has been to help sports organizations create sponsored content fans actually enjoy—and Zoomph shares that vision. The collaboration kicks off tomorrow 👇

O-H!

@njh287 This has been an awesome trend! One thing I've noticed, and I prefer from the TB Bucs, instead of calling it DITL, they frame up the concept as a question that they answer. As DITL starts to feel overused, I like this pivot that leans into SEO.

Officially booted off of TikTok 😭

@njh287 A personal favorite! Glad it’s back this season 🙌

@the_Kamph @Mets Thanks, Matt 🫶

Thrilled to join @Mets as the Director of Media Partnerships! Proud to be working on what I do best - building best-in-class digital partnerships - for my hometown team 🙌

@jasonlavine Props to the team, this is an outstanding idea that I can’t wait to see clips from!