Happy #WorldPulsesDay! Can you guess the difference between pulses and legumes? While from the same family, pulses are the dry edible seeds within the pods—like beans, lentils, chickpeas and split peas. They are healthy, good for the environment and delicious! 😋

🌱 2024 was a big year for trials, insights & collaboration across Australia! 🇦🇺 A huge thanks to those who joined us at trial sites, workshops and seminars. Here’s to another year of innovation in 2025! 🎥 Watch the highlights: #ADAMAAustralia​

💡 South African growers are overcoming load-shedding challenges with innovative solutions like solar panels and wind turbines, maintaining productivity despite rolling power cuts. Their resilience keeps the industry strong. #FarmersFirst #AgInnovation

⚠️ Un-fun fact: M. oryzae (rice blast) 🍄‍🟫 destroys enough rice annually that could have fed over 60 million people. With the right combination of advanced fungicides and innovative crop protection solutions, we can combat this fungal adversary! #PestWatch

🪲 🌱 Welcome to #PestWatch. This week’s offender? Eclipta prostrata (E. prostrata). Rapid spread, competition for resources and year-round impact make this pest a persistent issue for #RiceFarmers around the globe.

❄️ Fun fact—some crops stop growing when it's snowing, then keep growing once the snow melts! Commonly planted in North America, Europe and Siberia, Winter Wheat is planted in fall and provides a high-yield harvest come summer. #CropFocus

👨‍🌾 January isn’t off-season for growers, it’s planning season! Right now, growers are busy ordering supplies, repairing equipment and getting their planning checklist together ✅ How are you preparing for the upcoming season? #WinterAgChecklist

🌾 Tighter margins, complex agronomics, stricter regulations—growers are navigating unprecedented challenges. Our comprehensive new #ValueInnovation strategy provides high-quality products and tailored solutions to support their success.

🪲 Here's a tip for dealing with boll weevils in cotton crops: Remove crop debris and destroy cotton stalks after harvest to eliminate overwintering sites. #PestWatch

This week on #ADAMAAroundTheWorld, we share highlights from President & Global CEO, Gaël Hili, and EVP APAC, David Peters' recent trip to India. Here’s to listening, learning and delivering solutions that help the world grow! 🌏

🌾 Growers today face numerous challenges. We are supporting growers and building a strong future together with #ValueInnovation 💡

💡 What is #ValueInnovation? Learn more about our comprehensive strategy that delivers value to growers at every step in our new blog post: Delivering Value in Crop Protection: Our Approach to Innovation. Here's a link:

🥂 Happy New Year! Thanks for working with us in 2024 to bring value to growers, the industry and the planet. In 2025, we are excited to have more opportunities to #ListenLearnDeliver together. 🌍

🌍🥂 Here's a global ag trend worth celebrating as we say goodbye to 2024: The USDA estimated global soybean production at a record 4.582 billion bushels, reflecting strong output despite various weather challenges. #HappyNewYear

🥧 🍇 The holiday season is a time to gather with friends and family, share our favorite food and celebrate diverse traditions that connect us all. ✨ #HappyHolidays #FestiveFood

Happy Winter Solstice! For growers, even winter plays an important role: It’s a time to tend to the land, care for livestock and prepare for the busy spring season. It’s also a sign of longer, brighter days ahead! ☀️❄️ #WinterSolstice

In Brazil, Gaël Hili, our CEO, explored our innovation hub in Londrina & met with Embrapa, growers & distributors. We’re committed to listening, learning & delivering real solutions that add value to your fields—today & tomorrow. 🌾💡​ #InnovationInAgriculture #FarmersFirst #ADAMABrazil

📊✨ We are featured in a new case study from Scieline that explores how we redefined our R&D journey. Here’s how we did it: ​ #AgInnovation

🍵 Happy International Tea Day! We are committed to supporting tea growers and sustainable agriculture every step of the way—from crop to cup. #InternationalTeaDay #SustainableAg

#WeAreADAMA is all about getting to know the people behind the scenes who fuel our efforts. Meet Diana Poliak, Formulation Team Lead in the fungicide sector of our Global R&D Center in Israel and see how she puts the "fun" in fungicides! 💡