AdImpact Politics
@AdImpact_Pol
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Tracking political ads in real time for every state and every election, with the world's most comprehensive ad library 📺 Blog:
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Over the next month, Democratic advertisers are slated to outspend Republican advertisers $60.4M to $36.5M in House elections. To learn more about the House landscape and messaging in the Senate, sign-up for our biweekly newsletter:
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.
@ewarren
is cancelling a flight in Nevada and South Carolina from 2/17-2/23. So far she's cancelled over $350k
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🚨Pro-Ron DeSantis group Never Back Down is canceling all of its 2024 reservations in Iowa and New Hampshire. So far, we've tracked cancelations totaling $2.5M.
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3K
#Election2024
: The Trump campaign is up with a new ad this morning attacking Harris on the economy and inflation.
Trump's campaign currently has $60.5M in future reservations through Election Day.
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2K
#Election2024
: A new group just reserved cable airtime in Florida and New Jersey. The group's name? Anti-Psychopath PAC.
The PAC opposes Trump. George Conway is the group's President and Executive Director. So far, we've seen $104K in reservations.
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Democratic advertisers have a significant head start in fall reservations for Presidential, Senate, and House generals. While these totals are sure to even out, here's a look at current Aug-Nov reservations.
President:
🔵$130M 🔴$0
Senate:
🔵$256M 🔴$129M
House:
🔵$77.4M 🔴$348K
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The
#NY16
primary is one week away. It's seen over $23M in spending and reservations, making it the most expensive House primary ever.
Here's an updated look at top spending advertisers, as AIPAC-affiliated group United Democracy Project makes up 61% of total spending.
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#FLPol
: California Governor Gavin Newsom (D) just placed a statewide cable buy in Florida. Ads begin airing on July 4th.
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He's done it.
@MikeBloomberg
has spent the most money of any candidate ever on a single week of political advertising. We're looking at $31M dollars from 11/25-12/3.
This buy by
@MikeBloomberg
will likely amount to the single biggest weekly broadcast expenditure by a political campaign. So far he's spent $23,986,153 on broadcast.
@BarackObama
currently holds the record, having spent $24,873,671 in the last week of his 2012 campaign
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710
"Why is our border a chaotic mess? Kamala Harris."
MAGA Inc. is up with new ads in AZ, GA, and PA markets. This week, they reserved over $20M for ads to air between 7/24-9/3. Here is one of the new ads running this morning.
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As of today, we've seen nearly $775M in fall reservations targeting the Senate, House, and the Presidential election. Democrats continue to hold significant reservation advantages. Here's the breakout by party:
Senate:
🔵$320M🔴$164M
House:
🔵$159M🔴$1.6M
President:
🔵$130M🔴$0
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#Election2024
: Presidential ad spending since Super Tuesday thru this week:
Biden camp and allies: $16.0M
Trump camp and allies: $3.4M
Kennedy Jr. camp: $409K
Future reservations currently booked (next week thru November):
🔵Pro-Biden: $132.4M
🔴Pro-Trump: $265K
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550
.
@MikeBloomberg
is the highest spending presidential candidate of all time. According to our data, he has spent $338.7M on traditional media, surpassing
@BarackObama
's 2012 record of $338.3M.
#Election2020
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Presidential ad spending since Biden dropped:
‣TV thru 8/12
PA:🔴$20.8M🔵$20.5M
MI:🔵$10.2M🔴$7.3M
GA:🔴$10.4M🔵$6.6M
WI:🔵$8.2M🔴$6.3M
AZ:🔴$7.5M🔵$3.4M
Olympics (national):🔵$14M🔴$0
Other: 🔴$5M🔵$3.5M
‣FB/Google since 7/22
🔵$42.3M🔴$5.3M
‣Future orders
🔵$170M 🔴$101M
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#Election2024
: Presidential broadcast ad airings in the week since Biden dropped out:
PA:🔴2,080🔵430
GA:🔴1,430🔵150
AZ:🔴960🔵40
MI:🔵260 🔴250
WI:🔵240 🔴190
Trump-affiliated group MAGA Inc. made up 69% of airings in those states.
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#Election2024
: "Trump love dictators. Maduro learned from Trump that he could lose an election, then lie about it. If you love Maduro, you'll love what Trump does next."
The Lincoln Project is up with this new ad in FL. The group's spent $437K in the 2024 Presidential race.
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2024 Presidential TV ad spending in the Omaha market
Aired ad support:
Harris: $137K
Trump: $57
Future Reservations:
🔵$3.8M
🔴 $0
Minnesota Governor Tim Walz -- a Nebraska native -- will do a campaign event in Omaha, Nebraska on Saturday, according to a source familiar with the plans.
Note: In all but two states in the nation, electoral votes are winner-take-all. But Maine and Nebraska have taken a
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#Election2024
: "Joe Biden has made defending our basic freedoms the cause of his presidency, and he is running for reelection to finish the job."
The Biden campaign is up with a new :60s ad today.
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#PAPol
: Presidential ad spending and future reservations in Pennsylvania since 7/22:
🔴$113.8M
🔵$79.1M
Labor Day-Election Day:
🔴$61.2M
🔵$39.4M
PENNSYLVANIA POLL with
@RealClearPA
Trump 49%
Harris 48%
3% undecided
ballot test with third-party candidates
Trump 47%
Harris 47%
RFK Jr. 3%
2% undecided
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#WIPol
: General election spending for Wisconsin's Supreme Court contest has continued to grow. Currently, there is no spending supporting Daniel Kelly, the conservative candidate.
Janet Protasiewicz campaign: $5.4M
A Better Wisconsin Together: $524K
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👀 A group called "Pass the Torch" just reserved airtime in DC and Delaware for Monday 7/22. Total is $15K.
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#Election2024
: "She's old enough to have over 30 years of experience in public service and young enough to remember working her way through school at McDonalds."
Future Forward is up with a new ad supporting Kamala Harris. They currently have $151M in future reservations.
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#Election2024
: Kamala Harris is now officially the Democratic nominee for President! With Election Day only 75 days away, the final advertising push is on...
Current future reservation ad support:
🔵Kamala Harris: $291.6M
🔴Donald Trump: $133.9M
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"This is America's border czar, and she's failed us. Under Harris, over 10 million illegal a year...Kamala Harris: failed, weak, dangerously liberal."
Yesterday, the Trump campaign reserved $12.2M across PA, GA, MI, AZ, NV, and WI.
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New ad airing from
@PeteButtigieg
in
#SouthCarolina
today ft. the grandsons of Esau Jenkins and Jim Clyburn
#Election2020
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.
@MikeBloomberg
has officially passed the $100 million mark. In total, we have tracked $100,407,009 in advertising from Bloomberg since November 25. That's an average of $3,718,778 per day.
#Election2020
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#GAPol
: "Things were better before Biden. I'm voting for Trump."
Trump-affiliated group MAGA Inc. is up with this new ad airing in Georgia this morning.
April ad support and reservations:
🔵Biden: $15.7M
🔴Trump: $4.8M
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#Election2024
: Donald Trump's campaign is going up with their biggest broadcast buy since at least January. So far, we've seen $1.6M booked in GA, MI, NV, PA, and WI. Ads are set to air tomorrow through 8/12.
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Current September-November ad reservations stand at $758M. As of today, Democrats make up 77% of all fall ad reservations, a $412M spending advantage over the GOP.
Sign up for our Newsletter to read more:
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#Election2024
: Last night, Donald Trump's town hall on FNC had nearly double the viewership of the 5th Republican Presidential Primary debate on CNN: an estimated 5.7M to 2.9M.
The town hall was the most watched Presidential primary TV event we've tracked since November 8th.
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#Election2024
: "Kamala Harris was and is a complete failure at her job. Now, she's asking us for a promotion? Who in their right mind would give it to her?"
This morning, Restoration PAC is up with a new ad this attacking Harris on the Southern Border.
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.
@MikeBloomberg
's current total for all media types: $509,512,884 or, in other words, half a billion dollars.
#Election2020
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#AZPol
: The
#AZSen
primary has seen $6.6M in ad spending and reservations so far. Ruben Gallego (D) makes up 90% of all primary spending.
AZ Senate general fall reservations (as of today):
🔵$23M
🔴$0
Crystal Ball rating changes this morning in ARIZONA --
AZ-SEN Toss-up to Leans D
Juan Ciscomani (R, AZ-6) Leans R to Toss-up
Explained here:
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Lots of confusion around Trump Florida buy. Here's the fact: Trump camp not pulling out of Florida. Full stop.
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#Election2024
: One month since Biden stepped aside, Kamala Harris is outpacing Donald Trump's TV ad spending. Here's campaign spending in tossups (according to
@Center4Politics
).
Total aired campaign $ since 7/21:
🔵Harris $44.3M
🔴Trump $30.5M
Future res:
🔵$111.5M
🔴$57.3M
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Lots of questions about if
@JoeBiden
is off air today (9/11).
Today from 12a-5a, Biden aired 609 spots. Industry standard says new broadcast day starts at 5a. Since 5a, Biden has aired 7 spots, attributable to basic traffic errors. Based on this data, Biden is dark for 9/11.
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In honor of
#SpotifyWrapped
dropping today, here's:✨AdImpact Wrapped✨
This year, we've tracked $1.28B in political advertising! Andy Beshear ($25M) is this year's top spending candidate, while
#KYGov
($93M) was the most expensive non-presidential race!
🧵
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🚨Just in: $25M NFL buy from
@JoeBiden
. Campaign is buying games on broadcast and cable from 9/10 - 11/2 on NBC, CBS, FOX, and ESPN.
#Election2020
#NFL
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.
@JoeBiden
is prebooking in Texas. So far we've seen $647k placed in the Lone Star State. It's mix of 30s and 60s ads that will run from 10/6-11/3
#Election2020
#TXpolitics
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#AKPol
: "When I ran for Congress to continue Don Young's legacy, delivering for all Alaskans, I focused on four things: fish, family, freedom, and Fairbanks.”
Incumbent Congresswoman Mary Peltola (D) is out with this ad this morning. So far, we’ve seen $133K from the campaign.
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Details on Trump's revisions to his 9/15-9/21 flight:
Complete cancellations in NV, NH, and IA.
Additional money cut in MI, MN, OH, PA, and WI
About $1.89M moved into AZ, FL, ME, NC, and NE.
#Election2020
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"Kamala Harris, a dangerous San Francisco liberal."
MAGA Inc. is also up with this ad in AZ, GA, and PA markets this morning.
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#PAPol
:
@NHLFlyers
mascot Gritty makes appearances for $3,000/hr.
Naturally, we asked: How long could PA's nominees book Gritty based on their general ad spending?
#PASen
:
John Fetterman: 243 days
Mehmet Oz: 130 days
#PAGov
:
Josh Shapiro: 452 days
Doug Mastriano: 1 hour
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#Election2024
: Since Sunday, Republicans have narrowed Democrats' advantage in Presidential future ad reservations from $69M to $11.8M.
Future reservations (8/14-11/5):
🔵$177.2M 🔴$165.4M
Trump & Harris campaigns:
🔴$73.4M🔵$7.1M
Groups:
🔵$170.1M 🔴$92.0M
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Presidential future reservations in Sabato's Crystal Ball tossups:
#PAPol
:🔴$75.5M🔵$73.3M
#GAPol
: 🔵$37.3M🔴$29.8M
#MIPol
:🔵$40.5M🔴$11.3M
#AZPol
:🔵$34.1M🔴$5.4M
#WIPol
:🔵$24.1M🔴$7.4M
#NCPol
:🔵$18.2M🔴$7.5M
#NVPol
:🔵$20.8M🔴$4.7M
NEW Crystal Ball Electoral College rating change
North Carolina goes from Leans Republican to Toss-up
Now 7 Toss-ups. Just one leaner (NE-2). Everything else Likely/Safe
as first seen in
@playbookdc
just now
Much more here --
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#Election2024
: "Joe Biden put Kamala Harris in charge of the border...On Kamala's watch, illegal border crossings hit record highs."
Preserve America PAC is up in MI, PA, and WI markets this morning attacking Kamala Harris. They've reserved $43M between July and September.
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#AZPol
:
@CookPolitical
has moved
#AZSen
from Toss Up to Lean D. Democratic advertisers maintain a strong advantage in future ad reservations in the race.
Current
#AZSen
future reservations:
🔵$44.1M
🔴$290K
New
@CookPolitical
: Republicans still strongly favored for Senate control, but Arizona shifts in Democrats’ favor.
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#VAPol
: 37 Virginia State Assembly general elections have seen ad spending thus far. 14 have seen spending from both parties.
'21 VA Assembly generals: (thru 9/7/2021): $1.2M
🔴$587K
🔵$575K
'23 VA Assembly generals (thru today): $3.5M
🔴$2.1M
🔵$1.4M
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Since joining the race, Harris’ campaign has aired $33.2M across TV and radio. The Harris Victory Fund has placed $43.5M across Facebook and Google.
Despite jumping in less than a month ago,The Harris Victory Fund is the largest spender on FB and Google in the Presidential race.
Harris campaign announces a big $370 million ad reservation from Labor Day through Election Day — $170 million on TV and $200 million on digital. Her team calls it “the largest digital reservation in the history of American politics,” designed to “reach voters where they are.”
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#WIPol
: With less than two weeks until the WI Supreme Court general between Janet Protasiewicz and Dan Kelly, Protasiewicz is outspending Kelly by $8.5M, while GOP groups are outspending Dem groups by $3M.
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#Election2024
: "Radical Kamala raised money for a fund that bailed out violent criminals...Kamala Harris: dangerously liberal."
MAGA Inc. is up with this new TV ad in PA. The Trump-affiliated group has spent $143.9M targeting the 2024 Presidential race so far.
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New :30s ad up from
@ewarren
in Iowa this morning - laying out her plan for a $200/month increase in social security.
#Election2020
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Current pre-booked reservations for 2024 Toss Up Senate general elections add up to over $300 million. Here's a breakdown by each state:
#AZSen
: $23M
🔵$23M🔴No reservations
#MTSen
: $111M
🔴$61M🔵$50M
#NVSen
: $46M
🔵$46M🔴No reservations
#OHSen
: $142M
🔴$74M🔵$68M
ICYMI: On Wednesday, we shifted
#NVSen
from Lean D to Toss Up, where it joins the races in Arizona, Montana and Ohio.
@JessicaTaylor
explained the move here:
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Major Political Events of the Week - Here is how they ranked in viewership:
‣Trump Townhall (Fox News): 5.7M viewers
‣DeSantis Townhall (Fox News): 3.7M viewers
‣Haley Townhall (Fox News): 3.0M viewers
‣5th GOP Presidential Debate (CNN): 2.9M viewers
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#MIPol
: Trump-backed MAGA Inc. just placed broadcast buys in Michigan. The group has previously targeted Senate races in AZ, PA, OH, NV, and GA.
So far, we've seen $551K placed in MI. Ads are set to run 10/27 through election day.
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3 most expensive races for Sen,Gov, and House as of 10/23:
#FLSenate
- $107M
#NVSenate
- $72M
#INSenate
- $70M
#ILGov
- $55M
#FLGov
-$51M
#OHGov
-$43M
#PA01
-$21M
#WA08
-$19M
#FL26
-$18M
@daveweigel
,
@maggieNYT
,
@JakeSherman
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Top spending campaigns to DROP OUT of 2024 Presidential race:
🔵Joe Biden: $216M
🔴Nikki Haley: $18.5M
🔴Tim Scott: $13.2M
🔴Doug Burgum: $6M
🔴Ron DeSantis: $5.2M
🔴Vivek Ramaswamy: $4.9M
🔴Ryan Binkley: $3.6M
🔴Perry Johnson: $3.5M
🔵Dean Phillips: $3M
🔴Chris Christie: $1.4M
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This buy by
@MikeBloomberg
will likely amount to the single biggest weekly broadcast expenditure by a political campaign. So far he's spent $23,986,153 on broadcast.
@BarackObama
currently holds the record, having spent $24,873,671 in the last week of his 2012 campaign
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#Election2024
: "Trump just talks tough. Kamala Harris is tough."
The Harris campaign is out with this new ad today contrasting her record on crime with Donald Trump's.
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.
@AndrewYang
just bought his first broadcast ad of the
#Election2020
. It's a 60 second broadcast spot in
#Iowa
going up tomorrow and running until November 14.
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#Election2024
: Pro-Trump group MAGA Inc. is placing its first TV reservations in
#NCPol
this morning. They've spent/reserved over $158M across the country so far this Presidential cycle.
Top Prez advertisers in NC on TV so far (7/22-11/5):
🔵FF PAC: $14M
🔴Trump campaign: $7.1M
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#Election2024
: "So many people turned their backs on us...that changed when Joe Biden was elected," states a new ad from the Biden campaign.
Here's a look at the spot, which first aired this weekend. Biden has seen $43.8M in ads supporting his upcoming reelection bid this year.
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#Election2024
: Big new reservations from the Kamala Harris campaign so far this week...
Yesterday: +$35.1M
Today: +$57.2M
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Current Presidential advertisers with the most fall reservations:
🔵FF PAC: $143.4M
🔴Trump campaign: $43.5M
🔴MAGA Inc: $25.4M
🔵American Independent Foundation: $12.6M
🔵Future Forward USA Action: $4.3M
🔴Preserve America PAC: $3.1M
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