Abisola
@Abisolami001
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Copywriter | I help entrepreneurs build and launch successful sales system using strategic marketing and persuasive writing
Lagos, Nigeria
Joined January 2023
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Pinned Tweet
If you’re struggling with writing compelling copy, this is for you.
I’m revealing my proven template that outlines my method for writing effective copy. This method has consistently delivered successful results for me.
Only proceed if you want to implement these strategies👇
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My growth took off
When I stopped worrying about what the gurus say
I started doing things my way, with an open mind
Their words are opinions, not rules
I focused on enjoying the journey
I do the real work that brings result outside X
And that’s the key to my growth
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Your landing page should quickly answer five key questions
1. Who is this for?
2. What are you offering?
3. Why does it matter?
4. When will they see results?
5. How do you reduce risk?
Be direct and concise
Attention spans are short
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134
Just don’t worry
Give yourself time
You will get it right
Keep going
Happy Sunday
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Now, this is crazy!
In the last few days:
I stopped focusing on follower count
Built good relationships
Now working with a client
Helped people in a way I can
Received a message from a legend
@Jameswritess
Celebrating my little wins here
Thank you everyone
Lets keep going
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Entrepreneurship is about endurance, not just knowledge
The road is tough and boring, but don’t let that break you
Put in the work, and don’t expect instant results
Trust yourself, enjoy the journey, and success will feel sweeter
In the end, it’s all about how you define it
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The key difference between you and that person getting results is the right information
They know something that you don’t
If something isn’t clear to you
Ask questions
It’s important to make your journey more meaningful
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Basic Simple Funnel:
1. Generate leads
2. Create a landing page
3. Add a lead magnet
4. Collect their emails
5. Nurture the leads
6. Present your offer
7. Ask for payment
In everything you do, find a starving crowd
Simple!
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Your problem isn’t time management
It is self discipline
You have no excuses left
Happy Sunday, friends
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It’s not as hard as you think
1. Point out their problem
2. Highlight the pain it causes.
3. Tell them there's a solution
4. Show them your solution
5. Explain what's included
6. State the cost
7. Offer a guarantee
8. Ask them to buy
9. Be consistent
Keep it simple.
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Stage 1: Market Research
Stage 2: Create a strong offer
Stage 3: Write Persuasive Copy to sell your offer
Stage 4: Target the Right Audience
The best offer and copy won’t work if you’re selling to the wrong people
Combining all these steps is what brings money to the table
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If your landing page gets traffic
But not conversion, the issue isn’t design
It’s your message
It should position you as the solution they need
That’s why clear copy is needed
It doesn’t just inform
it persuades and drives action
The right words turn visitors into buyers
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The difference between you and that person getting better result
They sell to people who truly need what they offer
They’ve built trust in their business
They use a big marketing idea to promote their offer
Their offer is irresistible
They create scarcity to increase demand
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You avoid your goals because fear and confusion hold you back
Why expect to know everything from the start without trying?
It’s always on your mind, but you keep running away
Face the challenge
Confusion and curiosity doesn’t mean you are lost
They are steps towards clarity
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How to Sell Your Knowledge
Run a Fb ad for a free class on WhatsApp
Collect emails with an opt-in form
Teach valuable content, but withhold the key piece
After the class, present that key piece as your offer at a fair price
It must be valuable so people can buy and refer you
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Read regularly
Keep learning
Take action on your ideas
Set goals and achieve them
Surround yourself with positive people
Write every day
Tell good stories
Keep it simple
Write the way you speak
Use clear, direct language
Show the difference you make
Improve everyday
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Want to write better? This will help
1. Craft Captivating Hooks
2. Stick to One Idea
3. Use Bullet Lists
4. Create Blank Space
5. Choose Simple Words
6. Create Curiosity gaps
7. Make It Visually Appealing
8. Write Short Sentences
Practice makes perfect.
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Make it clear
What you offer
How it works
Why you do it
How it helps
The cost
When your audience understands these clearly, you offer becomes clear
Then, you can concentrate on driving traffic to your offer, which will increase your conversion rate
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It doesn’t work that way
You won't be happy just relaxing on the beach with fancy drinks forever
It might be nice for a short time, but not forever
Rest is only meaningful when contrasted with work
The key is to do work that you find meaningful, not to avoid work altogether
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My life changed when I started taking full responsibility for my actions
If something goes wrong, it’s my fault
If I procrastinate, it’s my fault too
No excuses
Just more self-discipline
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Wrong leads?
Selling a luxury yacht to a college student
Poor leads?
Selling an expensive sports car to someone with a low-paying job
Selling to the wrong audience is a waste
Know your audience and who to pitch
Else, your sales skills won’t get you anywhere
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Easiest way to sell
Susan had an issue -introduce issue
She couldn't fix it -Highlight problem
She tried all -Forget other ways
Then she saw this -Show your solution
Now she’s glad -Talk about result
When you know how to persuade,price follow
Understand people,pitch easily
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Starting something new can feel confusing, and that's okay
You don't have to know everything at the beginning
Clarity comes after you start
Stop waiting to understand it all before you start
It doesn’t work that way
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Here’s my rule
Before I offer advice, I ask myself three things
Have I actually tried this?
Do I truly know what I’m talking about?
Am I sure of it?
Why?
Because being real with my audience matters to me
Don’t talk about what you don’t know
Be real
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Your offer isn’t bad
It is not expensive
You just haven’t clearly explained its value or benefits
Your audience doesn’t understand why it’s important or why they need it
If sales aren’t coming in…
You know what to fix?
The way you present your offer
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Are you struggling with unqualified leads?
Your content needs improvement
Facing constant objections from prospects?
Your marketing needs attention
Getting frequent "I'll get back to you" responses?
Your closing technique needs work
Every outcome is feedback
Fix yourself
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The feeling of real progress is unbeatable
No distractions, total clarity, taking steps daily to build your future
Some days it's 1 step, some days it's 10
Keep moving forward
A successful life is just many successful days added together
That's the best kind of dopamine
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IF YOU NEED INSPIRATION
Take a stroll
Grab a book
Begin a fresh task
Talk to smart people
Generating ideas is not a fixed game.
If you're out of ideas, chase them down.
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Just don’t worry
Give yourself time
You will get it right
Keep going
Happy Sunday
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Eye-catching Headline
Compelling Lead
New Big Idea
Simple Unique Method
Irresistible Offer
Strong Main Emotion
Relatable Reviews
Genuine Sense of Urgency
Trustworthy Money-back Guarantee
Clear Call To Action
The Qualities of a High-Value Sales Copy
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Just don’t worry
Give yourself time
You will get it right
Keep going
Happy Sunday
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Your problem isn't algorithms
It's with clarity
If you don't understand your offer, you'll struggle to communicate it
This makes it hard to reach your target audience
Write clearly to the right people,and algorithm won’t matter
Because you'll keep getting the result you want
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Stop writing for your competitors
Start writing for your target audience
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Happy Sunday, friends
Take a moment today to relax and appreciate the little blessings in life
Spend time with your loved ones and make the most of this beautiful day
Wishing you a wonderful and restful Sunday
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Learning skills isn’t the problem
The challenge is building your brand,selling your services,and getting regular sales so you can do what you love full time
So, do all the work you’re avoiding
That’s where the real money is hiding
You won’t reach your dreams without that work
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Don’t rush the process. Allow yourself to grow at your pace
Stop comparing your life to what others are doing
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If you are doing something and it's not working
Stop for a while
Try to find out the problem and fix it before you continue
Stop doing the wrong thing with so much
determination and expect a positive result
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Your copy needs a single, clear focus to achieve higher conversions
From your ad copy to your landing page, emails, VSLs and sales letter, everything must center around one big idea
Without this, your prospects will lose focus and your chances of making a sale will drop
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Who is considered more intelligent?
The student who answers all the questions
OR
The student who asks the teacher a question he can't answer?
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The feeling of real progress is unbeatable
No distractions, total clarity, taking steps daily to build your future
Some days it's 1 step, some days it's 10
Keep moving forward
A successful life is just many successful days added together
That's the best kind of dopamine
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You don't sell the skill
You sell the solution to the problem
Nobody wants branding and content creation
They want more customers and higher sales
Use the skills to build the solution and sell that
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BUILD A BUSINESS AROUND YOURSELF
Create solutions that completely solve your problems
Write content that connect with others facing similar challenges
Sell your solutions using your own experience with that problem
When you are the niche, you'll stand out with no competition
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I send a lot of cold DMs ,but rarely get replies
When someone respond, they often say they'll get back to me
but never do
I'm finding it hard to generate leads
Here's a way out👇
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It’s less about what you are doing
It’s more about how long you are doing it for
It’s most about why you are doing it in the first place
When you know the “WHY” behind each task and how it matters for you achieving your goal
It's a game changer
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99% of people read the first line of a tweet and makes up their mind
This shows a lot about how people think
When you're selling with words
First impressions matter
Your first line should make the reader think
"This is worth reading!"
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You are not bad at marketing
You are just writing to the wrong audience
An audience alone isn’t money
Money comes from solving their problem and giving them what they need
Don't write to a chef if you are a fitness trainer
Write to the right people
That’s how you make sale
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DON’T RUSH
Verify your offer before launching
Don’t label yourself as expert because you have idea about a niche
Conduct research
Test it on your audience to confirm effectiveness
Get feedback
When you understand and solve their problem
You’ll earn and become an expert
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When you start writing, you'll need to read a lot. But as you gain experience, ideas come naturally
It's the same with getting clients. It might be hard at first,but it will get easier over time
This is true for many things in life, nothing is easy at the start unless it's fake
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Take risks ❌
Take calculated risks ✅
Create content❌
Create valuable content✅
Engage with every post ❌
Engage meaningfully ✅
Generate leads ❌
Generate quality leads ✅
Sell to make money❌
Sell solution to people’s problem✅
Always pick what is good over what is much
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The First Mistake…
When starting to build a brand, not knowing how to reach your target audience is a common mistake.
Without this knowledge, getting leads is almost impossible.
Here's how to fix that:
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It doesn’t work that way
You won't be happy just relaxing on the beach with fancy drinks forever
It might be nice for a short time, but not forever
Rest is only meaningful when contrasted with work
The key is to do work that you find meaningful, not to avoid work altogether
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If you're unsure what to write about, try this
Open Google and search for:
"What do most [target audience] struggle with?"
For example:
"What do most small business owners struggle with?"
You'll find plenty of answers.
Write about these challenges and offer solutions.
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You used to be scared, right?
Twitter felt scary
Now you confidently share your offer
You are balanced
It’s natural to feel comfortable here
But don’t limit yourself
Explore another platform where your target audience is
Fail and fail fast
You’ll get it right with time
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CALM DOWN
Don’t get stuck
Building on X is great,but learn to live beyond X
Just find a solid blueprint and stick to it
Have some fun outside X
You become more productive
No need for another typical 9-5 routine
Happy New Month Guys
Wish you the best of it
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BUILD A BUSINESS AROUND YOURSELF
Create solutions that completely solve your problems
Write content that connect with others facing similar challenges
Sell your solutions using your own experience with that problem
When you are the niche, you'll stand out with no competition
33
1
50
IF YOU NEED INSPIRATION
Take a stroll
Grab a book
Begin a fresh task
Talk to smart people
Generating ideas is not a fixed game.
If you're out of ideas, chase them down.
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Copywriting is about persuading, not manipulating.
Your job is to help audience make good decisions based on their own thoughts, not to force your decisions on them.
Your writing should convince your target audience, without them even noticing.
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EVERY PLATFORM WORKS
Just learn how to use them
Don’t be different everywhere
First of all,think of an idea
Turn it into a blog post
Divide into 10 tweets
Screenshot the tweets
Post them on IG and LINKEDIN
Talk about the same content on TT and YT
One idea, many post
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Life will challenge you,trust that
Never let tough times break you
Stay strong and true to yourself, no matter what
Don’t let pressure change you
Don’t seek instant solutions
It won’t bring success
Stay humble
The journey is deep, more shown than told
Keep Pushing💪
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BORING THINGS ARE POWERFUL
Reading isn't fun at times, but it gives knowledge
Tracking calories and exercising might be boring, but it makes you fit
Boring things can take you far
Entertainment sometimes distract focus
If you want success, do the boring tasks
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Easiest way to sell
Susan had an issue -introduce issue
She couldn't fix it -Highlight problem
She tried all -Forget other ways
Then she saw this -Show your solution
Now she’s glad -Talk about result
When you know how to persuade,prize follow
Understand people,pitch easily
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Benefits over features📌
Quality over quantity 📌
Content❌Creative content✅
Sell to make money❌sell solutions to people’s problem✅
Any addition??
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WHEN WILL YOU CHANGE?
You're addicted to mindless scrolling
You are comparing
You follow people who flaunt their lives
Yet, you ignore the friend offering valuable advice
Then you wonder why life seems unfair
Stop fooling yourself
Change what you consume
Do the needful
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WANT TO ATTRACT YOUR TARGET AUDIENCE?
You first need to understand your them
What inspires them
Their goals
Their worries
Their dreams and desires
Then,write to them
Answer their question through your content
You will get results
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DON’T RUSH
Verify your offer before launching
Don’t label yourself as expert because you have idea about a niche
Conduct research
Test it on your audience to confirm effectiveness
Get feedback
When you understand and solve their problem
You’ll earn and become an expert
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Components of a strong offer
1) Target Audience
2) Problem
3) Outcome
4) Timeframe
5) Unique Method
6) Objections
EXAMPLE:
My Home Office transformation helps remote workers set up a great workspace... in just 2 weeks... WITHOUT spending lots of money on new stuff
Clear Offer
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WHY MAKES YOU DIFFERENT?
Your clients seek someone unique for coaching, writing, or marketing
Why should they pick you with Youtube available?
They desire a coach who delivers results effortlessly
“Build muscle without endless gym sessions”
Being good isn’t enough
STAND OUT
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COPYWRITING TIP
No one just wants a luxury car
They want to feel successful
No one just wants to read a book
They want to gain knowledge
No one just want to cook dinner
They want to enjoy a delicious meal
Tell them their desire
Sell the dream
Then sell the product
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Want to write better? This will help
1. Craft Captivating Hooks
2. Stick to One Idea
3. Use Bullet Lists
4. Create Blank Space
5. Choose Simple Words
6. Create Curiosity gaps
7. Make It Visually Appealing
8. Write Short Sentences
Practice makes perfect.
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Go for it
Launch that app
Start that brand
Write that book
Start that YT channel
Whatever your dream is
Start now
You’ll never regret chasing your dreams.
If you keep waiting
You will never be ready
Courage to start sets you apart from those that dream but never start
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6. Urgency or Scarcity
What it is:Give a reason to act now rather than later.
Example:Limited time offer! Only available for the first 100 moms who sign up
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CALM DOWN
Don’t get stuck
Building on X is great,but learn to live beyond X
Just find a solid blueprint and stick to it
Have some fun outside X
You become more productive
No need for another typical 9-5 routine
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7. Clear Call-to-Action (CTA)
What it is:Tell them exactly what to do next.
Example:Take an advantage of this $19.99 gift only for a limited time
8. Social Proof
What it is:Show testimonials or case studies from other busy moms who’ve benefitted
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Are you struggling with unqualified leads?
Your content needs improvement
Facing constant objections from prospects?
Your marketing needs attention
Getting frequent "I'll get back to you" responses?
Your closing technique needs work
Every outcome is feedback
Fix yourself
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start with audience research
Find out what problem your audience has and show how you can solve them.
Explain how your skills can help their business.
Why? Because your audience wants results, not just skills.
The results? Inbound leads.
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Your pitch will work when your client feels that you...
Get the main reason for their problem
Can deliver the results they need within a set time
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and they start getting comfortable with you.
3.Sell their dreams to them
4.End w/ inviting them to an online meeting
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: Persuade but don’t manipulate and don’t over-promise.
2. Social Proof Still Matters: Show that others have already benefited from what you’re offering.
3.Make it Personal: Speak directly to your reader. Using words like YOU creates a connection.
4.Create Urgency: Tell them..
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Tell them to act now, not later. This makes the offer feel time-sensitive and encourage immediate action.
5.Sweeten the Deal: Offering a bonus can be the final push they need.
Example: Start your free trial today and see results in just 7 days
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People pay for the results you can deliver, not just the knowledge you have.
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YOU DON’T NEED TO BE HARD ON YOURSELF
When you're feeling sad or depressed
Don’t take pills
You can consider taking a stroll to a cinema or hitting the gym
Both are great options
While one offers entertainment, you will leave the other with a healthier body and peaceful mind
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They will read your posts to learn more from you but they might not support your business because they are not interested in hiring a designer.
They won’t show interest in your offer
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At first, posting tips and information might be cool
But this always attracts people in the same niche , not your target audience.
For example, a designer posting designing tips and useful apps for designs will only attract other designers.
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This works well.
People pay for the results you can deliver, not just your knowledge.
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1.Define your target audience:
Busy Moms
2.Understand the Pain Points
What it is:Address the specific problems or challenges faced by busy moms
Example:Are you tired of spending hours in the kitchen?
Are you struggling to find healthy meals your kids will actually eat?
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1. Your headline is everything.
Think of it as your first (and sometimes only) chance to hook your audience. Without a strong headline, the rest of your content might as well be invisible.
Here’s my go-to formula for crafting headlines that gets attention everytime
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Here’s the essence of copywriting
1. Point out their problem
2. Highlight the pain it causes.
3. Tell them there's a solution
4. Show them your solution
5. Explain what's included
6. State the cost
7. Offer a guarantee
8. Ask them to buy
Keep it simple.
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4.Irresistible Offer
What it is:The offer should be so good that the busy mom feels she can’t pass it up.
Example: You will get a full month’s meal plan and shopping list for just $19.99. Plus, you’ll receive a free guide on quick meal prep hacks
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3.Create Urgency:Adding time-sensitive language creates that "I need this now" feeling.
4.Share Your Secrets: Readers love actionable advice. Offer a headline that shows you’re giving them something useful.
Example: How I write headlines that double my click-through rate
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3.Clear, Specific Promise
What it is:State what the product or service will do for the busy moms
Example:A simple meal plan that helps you save ten hours a week while keeping your family healthy
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1.Tease the Value Inside: Give them a hint of what they’ll gain by reading further. Let curiosity drive them further
2.Start With a Relatable Story: People connect with stories. Share a personal moment or a relatable scenario to draw them in.
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1.Use Powerful Language: Words that inspire actions and provoke emotions grab attention immediately
2.Ask Questions That Make Them Think: A well-placed question can stop a reader in their tracks, especially if it taps into their pain points.
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5.Tap Into Social Proof: Show your audience that others are already seeing success with your methods.
Example: 10,000 businesses trust this strategy to increase their revenue
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START YOUR DAY RIGHT
1. Drink Water: Good for your kidney
2. Eat an Egg: Good for your brain and heart.
3. Exercise: Good for heart health
4. Stay Hydrated
5. Skip Soda
6. Eat Green Veggies: Boosts your immune system
7. Limit Fries
Everything starts with good health
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3. The body is where your message really shines.
This is the space where you provide the real meat, your arguments, details, and the reasoning that backs up your offer or call to action. Without this, your copy lacks substance.
My best advice for crafting strong body content:
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3.Use Social Media: Highlight endorsements and shoutouts from users who’ve loved your solution. A bit of social proof goes a long way.
5. Don’t let doubt get in the way, use a guarantee
When you’re confident in your product, your customers will be too.
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