Dmart will fail in India because of Zepto, but how can a 2-year-old company Zepto affect a giant like Dmart?
Zepto was launched 2 years back, in FY 23 They clocked more than 2000 crores in revenue
To put that into perspective Dmart took 9 to 10 years to reach the revenue mark
An average Indian makes 91,000 per year in India..
But the same average Indian spends a minimum of 20,00,000 for a wedding
This sector was and will be the next big thing
Here's a breakdown:
Kunal shah said most people don’t make enough money in India.
That made me wonder how are companies and startups making money?
Here's a secret sauce I found out:
The easiest way to build a business in India is by giving a Western name to your brand.
Brands like Louis Phillipe, peter England and Van Heusen are made in India but have Western names
They contribute to more than 85% of Aditya Birla fashion revenue, for context Aditya
In India, more than 7crore people write govt exams...
The chances of getting in are less than 1%
Here are 20 different career opportunities that will make you a millionaire:
Kunal Shah said Indian market is absolutely different.
Many startups fail to understand Indian market just like Intuit ( QuickBooks).
Here are 10 things that you should know about Indian Market:
The biggest problem for any entrepreneur in India is candidates not showing up to work after taking the offer letter,
but Kunal Shah founder of CRED, solved this problem wonderfully
When Kunal was building Freecharge, they were having a tough time as candidates used to take
It's a fascinating behaviour in India when a technician comes to your place to fix something and someone in the family is assigned to be with them until they fix it.
This rarely happens in the west, it's a huge low trust behaviour
In 2016, I saw a video in which Kunal Shah explained the concept of Pot of Gold
That completely changed my perspective towards wealth and building startups
Here's what he shared:
Have you ever wondered why Supermarkets like Dmart, reliance or more have filled carts left in the store
The practice of placing carts filled with items in supermarkets helps in impulse purchases and more sales because 1/n
Domino's is failing in India because of a pizza brand from chandigarh
In fact I can bet that you don't know about this brand, well they're La pino'z
But how are they exactly robbing Domino's market share?
Sanam Kapoor founded La pinoz from chandigarh, they are a proper
Last week, CRED launched UPI payments
Most people think they are late to the market,
But on the contrary, this feature will change the game for them!
Here's what you need to know:
Last week Blinkit announced printout as a service...
What most people don't know is that it is billion dollar opportunity
Here's what you need to know:
Shopping malls are failing in India, infact today the success rate of malls has gone below 27%
I can bet you don't even know what the reason is
See shopping malls make money by renting an outlet or charging a % of commission on total sales by an outlet
They only make money,
PVR INOX are failing in India the reason is not Netflix or any OTT platform
But then why is PVR INOX failing?
For the last 3 years, PVR Inox has been going through multiple quarters of losses that’s the case for most movie theatres
They shut down more than 800
Audi failed in India, Even after being more affordable than brands like Mercedes and BMW
But why is Audi struggling?
Audi has been struggling for the last 17 years to become a leader in the luxury car market.
See the luxury car market in India is not that competitive,
Subway failed in India, infact their global revenue is $17Billion and their Indian businesss contributes less than 5% to their global revenue
But how did subway fail even after being in the market for 23 years?
Subway entered the India market in 2001,
For any FMCG company,
6. Why people want govt jobs?
Security - not just the salary security. But they know even if they don't deliver they will not loose their job.
They assume it's a cushion for life but truly it's a poison.
I never went to an IIT / IIM, I didn't know anyone while I was building my startup
But in a year's time - I got connected to the best founders and operators across India
Here's what I did:
On a final note : Build and focus on a skill that could give you an identity, a skill that you can learn and equip other people to do.
Sources: Indus valley report, scroll, business standard, research gate.
India's per capita income is INR 150,000
If you make more than 25,000 you belong to the top 10% of India
Since most of the people don't make money, it's tough to monietise
But here's one hack that will help you build a billion-dollar business:
Kirana shops are failing in India but it's not just because of companies like Zepto or Blinkit,
In fact the reason for their failure, is why 90% of businesses fail in India
See Kirana Shop business model is to be a retailer and make daily essentials available in a certain
4. Many exam takers hail from rural areas with agriculture background in hope to get a govt job.
Majority of time is spent for preparing in exams, which leaves them to be irrelevant.
Relevancy is a gateway to wealth creation, that doesn't come from history.
We being Indians don't understand Indians.
Few things you should know about the Indian Market before you startup or work in a startup.
A short thread 🧵
Returns on FD - 5 to 6% p.a
Returns on equity - 9 to 12% p.a
Returns on crypto stable coins - 13 to 18% p.a
Returns on P2P hand loan : 20 to 60% p.a ~ around 2% to 5% return per month.
Probably one of the reasons why people aren't investing yet.
5. Who created these forms of govt exams?
Indian government exams were inspired from the old chinese imperial examination system.
It became the standard of selection for talented people across the nation - it was abolished in china in 1904.
I love what's happening with Indian consumers.
More Indian consumers are willing to take a bet and try Indian brand
It's happening with coffee -> Starbucks to the third wave/ blue tokai.
It's happening with clothing -> Zara, H & M to snitch/ rare rabbit (expecting more
Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores
BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium smartphone segment
But they
I found out recently that every business in India makes crores in this weird way...
The funny thing? Most don't know about it but pay for it.
Here's a secret service which they don't market, still you buy:
7. The affects of this behaviour:
These exams build an extreme zero sum mindset in you, that will not help you or your circle to progress.
What I would recommend is don't fall into the rat race, if you do you will not have anything to be proud of.
What's that one startup you would love to work with ?
I'll start - CRED ( I will pay to work there 😂💯)
Share yours 👇
Ps: try tagging the founder, who knows you might get an opportunity.
Many assume most of the small businesses in India make money
But In India, there are only 15M businesses.
Out of which only 500K businesses make more than 10crore per annum
Here are a few insights that will give you the proper perspective on the SMB market in India:
8. economy slow down
Most of the exam takers are fresh out of college, they are expected to work and help economy progress.
Assuming all the 7 crore people worked, a person could make $2,200 per annum( according to per capita income)
Which would create a GDP of $154 billion
Many people want India to be a 5 trillion dollar economy
But don't understand what it takes, to become a 5 trillion dollar economy.
Here are 10 things you need to know:
1. I always said many Indian schools/colleges don’t have any quality and you can’t expect the future generation to build a good society and sound economy with this quality of education.
Tho, I never had quality evidence to prove it.
2. Interesting Stats:
There are 14 lakhs schools in India, 10lakhs are government schools and 4 lakhs are private schools.
Most of the schools are anti-tech, not digitized yet.
Last week i had dengue, my platelets count fell below 70K
I had to be admitted in the hospital for 5 days and my entire perspective about the business of hospitals changed
Here's what I found out:
Too many layoffs, Tech stocks crashing, Tech investments slowing down.
Well, Winter is Here.
This winter will be for at least another 18 months, I see great opportunities in these times for businesses, creators, and professional careers.
A thread 🧵
I was wondering how successful people become more successful?
After talking to 100+ successful startup founders and wealthy people.
Here's the secret I figured out:
Most people think India is a price sensitive market
But you'll be surprised to know that it's not true at all,
India is a market that spends money on core motivations
Here's what Indians spend money on:
3. There are 26 crore students enrolled in schools in India and most of them don’t get a proper education.
There are 97 lakh school teachers in India, most of them are not qualified and don’t have good expertise
8. Interesting stats: Youtube has 225M users in India and an average Indian spends 11hours on Youtube weekly.
The very fact educational content on youtube has so much adoption and views is because it teaches skills that are related to the current credential system.
5. When you meet an undergrad lecturer: Ask them what they have studied
I.e the minimum qualification for a UG lecturer is P.HD
Many lecturers in my college had bachelor’s degrees :(
An average Indian makes 128,000 per year in India.
But the same average Indian spends 32,000 on education per annum
Here's what you need to know about the education market in India..
Many people assume, soundbox business is a cash minting and a billion dollar opportunity
On the contrary soundbox business doesn't make much money and not a great opportunity
Here's what you need to know:
A quick guide if you're building in India:
1. When you name your company, please make sure it is a Western name or has Western essence,
since India is a low-trust country having Western names for your brand cracks some level of trust, also please check in Google domains if you
7. But now you might think how do students pass their exams?
To pass their exams students opt for online or offline tuition, Also there is massive adoption for educational content on youtube.
4. Try this:
Next time you meet a school teacher, ask them what they have studied, the minimum qualification to become a primary school teacher is B.ed (Bachelor in education)
Many people think they understand the Indian market
But only 0.1% are actually able to understand India and build successful businesses
Here are 10 SECRETS about India that the successful ones are keeping from you:
12. Understand mobile phone and the internet is not the opposite of education or success, they accelerate your learning capacity
Proof of work> certificates.
Doesn’t matter what’s your age is, go start working or interning somewhere.
2. In western countries people know the value of time because there are hourly payments.
In India, people don't know the value of time - they are happy to see 10mins of ads for 30mins serial.
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