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8th Light

@8thLightInc

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We believe software is a craft born out of practice.

Chicago | LA | London | NY | Madison
Joined August 2009
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@8thLightInc
8th Light
6 days
How do you reframe company objectives around genuine user needs? Start with a pilot team that models this approach, transforming your strategy from a growth hack to a sustainable engine.
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@8thLightInc
8th Light
7 days
A continuation of our discussion from last week. When properly implemented, PLG is rooted in the product and user experience. This requires reframing company objectives around user outcomes rather than just internal efficiency metrics.
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@8thLightInc
8th Light
8 days
In part two of their discussion, Agustin Sanchez and Tosin L. discuss implementing product-led growth at the organizational level and why it requires a full commitment to user-centered design, ongoing experimentation, and adaptability.
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@8thLightInc
8th Light
8 days
On The Fuse and The Flint, Tosin L. and Agustin Sanchez discuss how siloed teams from PLG as a powerful alignment tool for cross-functional collaboration.
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@8thLightInc
8th Light
8 days
Sharing some thoughts from Principal Crafter Travis Frisinger on moving beyond simply building bigger models and toward creating smarter, more collaborative systems.
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@8thLightInc
8th Light
11 days
On the latest episode of The Fuse and The Flint, Tosin L. and Agustin Sanchez talk through the idea of letting product drive growth strategy as a solution to high customer acquisition costs and lengthy sales cycles.
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@8thLightInc
8th Light
12 days
When you deliver an exceptional user experience, your product becomes your most powerful growth engine.
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@8thLightInc
8th Light
13 days
What does Product-Led Growth (PLG) do for team synergy? By aligning everyone — from marketing to product teams — around shared goals, PLG fosters a culture of collaboration and innovation.
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@8thLightInc
8th Light
13 days
It's called Product-Led Growth (PLG), and it's transforming how successful SaaS companies scale. Instead of relying on traditional sales methods, you let your product do the heavy lifting.
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@8thLightInc
8th Light
14 days
What's the "secret sauce" behind successful business software? Getting product, design, and engineering teams to move as one unified force. When teams stop saying "that's a design problem" and start with collective ownership, magic happens.
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@8thLightInc
8th Light
14 days
Here's a counterintuitive thought: Ambiguity in design isn't the enemy. It's an opportunity. At 8th Light, we've found that the most innovative solutions can emerge from the grayest areas.
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@8thLightInc
8th Light
15 days
On the latest episode of "The Fuse and the Flint," we discuss how leveraging Product-Led Growth (PLG) scales impact and evolves your product in real time.
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@8thLightInc
8th Light
15 days
We partnered with a leading legal tech platform to transform its customer experience and drive growth. The results? A successful IPO and sustained revenue expansion.
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@8thLightInc
8th Light
15 days
An anecdote from Dr. Minal Bakhai at NHS England, she juggles 15 different applications while trying to maintain eye contact with patients. Is this really the future of healthcare we envision?
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@8thLightInc
8th Light
15 days
In the first episode of The Fuse & The Flint, Pia Opulencia and Jeff Mielke remind us to ask the essential question: What problem are we solving? Avoid the pitfall of using AI for the sake of novelty, and ensure it meets actual user needs.
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@8thLightInc
8th Light
18 days
On episode 1 of The Fuse & The Flint, Pia Opulencia highlights how generative AI expands the considerations for governance in product design.
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@8thLightInc
8th Light
19 days
On The Fuse & The Flint, Jeff Mielke emphasizes the need for explainability — designing systems where users can see not just results, but why and how decisions are made. #AI #AIProduct #ProductDesign
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@8thLightInc
8th Light
19 days
What's the biggest challenge in creating user-centric AI products? Is it ensuring fairness? Balancing personalization with privacy? Or maybe building trust in systems that often feel like a black box? We discuss on The Fuse and The Flint!
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@8thLightInc
8th Light
24 days
Need some weekend listening? The debut episode of The Fuse & The Flint is a fresh take on AI product design. Pia and Jeff share stories and strategies of building AI-powered products that users trust. The perfect companion for your morning sip, or walk!
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@8thLightInc
8th Light
25 days
Get some Friday wisdom from The Fuse & The Flint! This week, we dove into AI product design with Pia Opulencia and Jeff Mielke. Don't forget to subscribe, leave a review, or comment below!
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