Lester
@0xLest
Followers
4,499
Following
1,949
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386
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I talk about the Creators - Brands relationship | Building @CreatorVersus | @Protokols_io
Joined June 2021
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Pinned Tweet
This is Alex is Building KOL score.
75/100.
Alex is a chad.
Creators should all want to be like Alex.
Drop a reply and i'll show you your KOL score. 👇👇
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Aaallriight, 2 days left until
@TheRiotNFT
f*cking Mint (so Friday ) 🔥🔥
Take a chance to win a
@TheRiotNFT
WL spot!
1️⃣ Follow
@TheRiotNFT
+
@0xLest
2️⃣ Like & RT
3️⃣ Tag 3 frens
4️⃣ Join
10 winners ✅
24 hrs ⌛
#NFT
#TeritoriNFT
#Giveway
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Gm to all
@TheRiotNFT
Holders 🌞
Show me your Rippers so I can follow you! 🔥🔥
Here's one of mine⬇
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Good Morning
#IBCGang
I tweet this jpeg
you will certainly understand why 👀
🐶 Woof,
#Metaverse
is coming
📌 Don't miss the news, follow
@ChihuahuaChain
@passageio
@AAAMetaHuahua
🐶🐶🐶🐶🐶🐶🐶🐶🐶🐶🐶
#Cosmos
#NFT
$HUAHUA $PASG
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Do you want to know the truth about KOLs?
Now you can.
If you’re a creator or if you work with creators, this video is for you.
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I got on calls with two KOL managers this week.
It’s amazing how we all encounter the SAME issues again and again.
Lots of creators/KOLs don’t research the projects, ask you for an already written post, copy paste the template etc
Now HEAR ME OUT.
It is OUR fault as KOL
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Less than 4 days since
@ToriPunks
launch
So far, it's:
- 23$ FP
- 40k $ of volume
- 3169 owners
- 95% Minted
As a friend said, let's make it a bluechip, or even better, a purple chip 👀
It's all about having fun and playing games 🎰🎉
8
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46
When agencies cook...
@apcollectiveio
is cooking the latest hyped mint campaign
@todaythegame
Here are the numbers in the first 16 hours of the campaign:
- 108 KOLs and partners (80/20 ratio)
- 151 posts
- 455k views on KOL posts
- other details in this visual 👇👇
Let's see
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Gm, hope you guys are ready for ToriPunks mint tomorrow, it's gonna be punky
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The reason “web2 adoption” didn’t happen yet is because we DON’T want web2 to come
Think about it.
You don’t want web2 adoption.
You want:
- exit liquidity
- tokens to go up indefinitely
- to become rich because of crypto
The thing is, the day the ACTUAL web2 adoption
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Here's how KOLs managers and KOLs can run the BEST campaigns for projects
Introducing the "3 Tier Method, a KPI-driven payment".
First of all, let's ask ourselves:
Why do projects run KOL campaigns?
The answer is simple.
99% of the time, projects run KOL campaigns to grow
19
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49
"KOLs can't hide anymore"
I recently discovered this new tool
@Protokols_io
One their features is the Project Checker
What it does:
If you're a trader -> find KOLs who have the best alpha
If you're a KOL manager -> Find KOLs who perform best on a particular project/topic
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Gm, ToriPunks mint in 7 hours 10 min 👀⏳
Let's have some fun and games 🎰🔥
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A small reminder for creators who want to get paid deals
Brands pay KOLs because it is faster to tap into already existing audiences/communities than to build it themselves from scratch
Ask yourself, is it worth it for brands to tap into YOUR audience?
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Market is down.
Most projects are gonna hesitate a lot before allocating big budgets to KOL campaigns.
So less campaigns until September probably.
For agencies and KOL managers, this is the perfect occasion to reflect on their past campaigns and filter their best elements.
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0
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NEW PFP
TRIBUTE TO THE PUNKS OF
#COSMOS
🔥
@Toripunks
WE ARE TORIPUNKS
@TeritoriNetwork
$TORI
#wearepunks
WE ARE FUTURE
$TORI
#IBCgang
1
14
34
Time to EXPOSE
@CaptainCKeth
His favorite builder?
His crack cocaine addiction?
The most bearish project?
"Time-to-Pick" 👇👇
8
1
34
We did it.
Congrats to the team, Congrats to our awesome community.
This is only the beginning.
#wearepunks
𝚆𝙴 𝙰𝚁𝙴 𝙾𝙵𝙵𝙸𝙲𝙸𝙰𝙻𝙻𝚈 𝚂𝙾𝙻𝙳 𝙾𝚄𝚃 🎉
𝚃𝚘𝚛𝚒𝙿𝚞𝚗𝚔𝚜, 𝚒𝚝'𝚜:
- 𝟺𝟶𝚔 $ 𝚅𝚘𝚕𝚞𝚖𝚎
- 𝟹𝟻𝟶𝟶 𝚘𝚠𝚗𝚎𝚛𝚜
- 𝟷𝟶𝚔 𝙽𝙵𝚃𝚜 𝚖𝚒𝚗𝚝𝚎𝚍
𝙸𝚗 𝟺 𝚍𝚊𝚢𝚜.
𝙻𝚎𝚝'𝚜 𝚑𝚊𝚟𝚎 𝚏𝚞𝚗 𝚊𝚗𝚍 𝚐𝚊𝚖𝚎𝚜 🎰
#wearepunks
#IBCgang
#TeritoriNFT
#Cosmos
$tori
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You're a creator who can't get paid deals yet?
Contact 10 creators of same size and niche
Get their last month analytics and best performing posts on a google sheet (use
@Protokols_io
)
Make a nice visual with all the data
All creators share this visual to KOL managers,
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2
31
There are tons of web3 brands looking for good content creators to sponsor
here's what to do if you want them to find you 👇
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A KOL who deserves the title of KOL holds influence on his audience
How does he hold influence?
Trust
How does he build trust?
Promising he's gonna do things, and doing those things
Again, and again
Creators, what is the promise you're making to your audience?
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“Token allocation this, token allocation that”
Some KOLs love it, some KOLs hate it
Here’s how projects can get their KOLs to become SOLDIERS through token allocation 👇
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2
28
Brands and creators in web3 have NO IDEA how to work together efficiently
Most of the time, sponsored content is:
- boring
- unoriginal
- shilly (you can smell they want your money from 10 km)
- not converting (some guys way smarter than me touched on this recently)
Now that
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Choosing the right KOLs for a KOL campaign is CRUCIAL.
Here's a feature being built as we speak that will hep projects run successful campaigns by choosing the right KOLs.
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1
31
I got a lot of feedback from creators telling me:
"This project wants to work with me but they refuse to pay in stables, they only want to pay in token allocation"
2 reasons why it can happen:
- Project is broke
- Project doesn't think you're important
If the project is
12
1
29
If you missed ThreadGuy latest Space, no worries I got you
here’s the best conversation that took place
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Why Creator VS?
Because the journey sells better than the end goal
(long post but there is *big* alpha for creators at the end do not fade it)
Let's say we're friends, and I want you to watch Pirates of The Caribbean.
I can either tell you:
1. "you must watch Pirates of the
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Creators👇👇
When is the last time you were approached by a brand for a sponsorship and you got genuinely BULLISH on them?
Bullish as in « convinced this brand will benefit me and my audience »
Let’s discuss 👇
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You're a creator and your sponsored content is not performing as well as it normally should?
Introducing the "Trojan Horse Method", where creators re-use previous content to enhance the new one.
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You want to get more deals
You produce content for free for projects in your niche
You take all the content with the best performances
You put them in a content portfolio
You share it to KOL managers (we’re always looking for new dope creators)
You get more deals 🤝
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0
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I spent the last 24 hours compiling content from KOLs to answer the $1M question:
Normal Content VS Sponsored Content, which one performs best?
On the menu:
- Small gaming creators
- Small NFT creators
- Big gaming creators
- Big NFT creators
- Small creators
- Big creators
-
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3
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Just claimed my
@Cre8orsNFT
ticket 🔥
I would like to give a BIG shout out to the team for such a smooth onboarding process, and especially to
@0xVidiu
for the great job he’s doing 💪💪
This community is the NEXT BIG TING, be prepared
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5
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“If he talks about it, that means it must be big”
This right there 👆 should be what your audience thinks every time you make a sponsored post
Do you think your audience is genuinely excited about a project because YOU talk about it?
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1
25
Just cooked a quick video about this new tool
One of the features allows you to:
- see all KOLs who talked about a token
- see their posts directly on the chart of the token
Should I drop it?
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1
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Most creators will never get brand deals
The reason?
They have nothing unique to offer
No unique branding, no niched audience, no community, no loyalty, no unique content.
However, it also means that the few creators who do have at least one of those things will get brand
10
1
24
Gaming project pays gaming KOL to talk about their TGE
Gaming KOL is trusted by his audience for finding the most enjoyable games to play, not to find good TGEs
KOL makes a post about the project TGE
KOL audience is obviously not converted
Gaming project:
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“Let’s onboard people onto web3”
Fuck that, this doesn’t even make sense
Onboarding people in web3 by talking about crypto, NFTs and blockchain is DUMB.
People don’t go swimming in pools because they think H2O molecules are awesome, they do so because it’s refreshing and IT
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Teritori social feed is around the corner. Can't wait to see this censor-free experiment take life.
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Bullish on superDapps that got 20 devs actively working on the product while being balls deep in a bear market
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The reason why KOLs fail to convert their audience is because projects fail to convert their KOLs in the first place
Here's how projects can convert their KOLs to increase the success of their KOL campaigns 👇
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1
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I don't want to make this a shilling post but there's a tool that helps brands know if the creators they're working with are actually legit and credible
@Protokols_io
Of course it is not enough, but data is always welcome in the decision - making process
This is going to seem redundant because it is
I will continue to write about this until I see a change in the market
Within the past two weeks I had taken 2-3 sponsorship calls for the podcast
Following my script, I asked for a list of creatives that they are working with
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All creators make this mistake when making sponsored content
Here's a simple technique to make better sponsored content and to make your audience AND the brand happy 👇
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2
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Bonjour ☕️
Getting ready for
@nft_paris
Can’t wait to meet some legends
Reply to this post if you want to connect
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Lmfao had to delete the tweet, didn't expect that many replies Everybody quick enough has been answered
For the others, keep doing quests on
@toripunks
discord 🤝💪
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Why do projects use KOLs?
Let’s go back to the basics for 60 seconds 👇👇👇
5
1
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My normie girl friend just laughed while watching this
@notthreadguy
@loomdart
are we back???
5
1
14
You're too small to get good deals?
Create your own group of creators
Support each other
Don't sell yourself, sell the group
Get your first deals
5
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Here are the content analytics of
@spaace_io
in the last 7 days
Airdrop farming really is a good way to grow your metrics
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90% of sponsored content fails to convert the audience of the KOLs.
Here's how brands and KOLs can successfully convert KOL audience through sponsored content 👇
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Just imagine..👀
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I had a few creators ask me to make them a visual like this one for their team.
If you want to get one for your team of creators, reply and dm me with the 10 handles.
Don't take random people, choose creators that you know personally.
Will do it for the first ten people who
You're a creator who can't get paid deals yet?
Contact 10 creators of same size and niche
Get their last month analytics and best performing posts on a google sheet (use
@Protokols_io
)
Make a nice visual with all the data
All creators share this visual to KOL managers,
16
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0
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« He who controls the memes controls the crypto space ». Who are the best memes creators out there?
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Question for all the creators who follow me 👇
How many brand deals did you get in the last 6 months?
Give me your answers in replies too 👇
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11 - 16
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someone stop this
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How many of you guys have nobody to connect with at the end of the day?
I'm not talking about the 50 GMs you send and receive daily
I'm not talking about the discussions that you have with people in DMs that fade in a few days.
Neither am I talking about the jokes you send to
5
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The most degen RWA project is coming
Don't fade it anon
Our go-to-market strategy in a nutshell 🐏
The purpose of this post is to describe our strategy for the rapid deployment of a first version of RAM's P2P market, and our aim to address several vertical markets over time.
🧵/6
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Don’t fade dopamine hits 💉💉
Even in an extremely financialized ecosystem
People like to be entertained
People like to consume content that stimulates their dopamine receptors
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I just acquired my '0xlest.tori' handle on
@TeritoriNetwork
, which will allow me to use the decentralized Social Hub! ⛩️
Alpha v0.1 is live 🔥
#Teritori
#Alpha
#SocialHub
#Cosmos
#IBCGang
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