Christina.lens
@0xChristina
Followers
10,310
Following
5,330
Media
360
Statuses
6,673
Stay curious 🌎 // @LensProtocol @Avara // Prev @tiktok_us / @BytedanceTalk (before it was on your 📱) @tidal @jpmorgan
lensfrens.xyz/christina.lens
Joined January 2018
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Pinned Tweet
Relying on traditional social media metrics to gauge the new age of social is a misstep.
These metrics are relics of the past, tied to outdated contexts that fail to align with today's emerging technology and societal trends.
Initially, tech shifted us online with immediate
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1/ Bye Web2 and gm Web3. Excited to announce that I am joining
@AaveAave
as Head of Growth! After launching TikTok’s NFT project earlier this year, it became clear to me that I couldn’t unsee the innovation and disruption web3 is propelling. A thread…
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Everyone has seen the power of User-Generated Content 'UGC' in the age of social media. Here's why UGC 2.0 or 'User-Generated Collects' will be the next evolution of this format unlocked by the blockchain.
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1/
@LensProtocol
will drastically change social media dynamics. Why? Users will have control of both their "social" and "interest" graphs for the first time.
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1/ "DAO operations occur across many social protocols, including Discord, Discourse, and Twitter. Using Lens for their forum, DAOs could track their organization's debates, contributions, & consensus processes"
@MessariCrypto
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This is smart.
Onboarding people from web2 to web3 isn't easy
But the magic really happens when people can be onboarded and their web2 data can be leveraged across the entire onchain ecosystem
Beyond honored to be supporting the launch of the first data DAO,
@rdatadao
, with Capsule
r/datadao
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Drop your
@LensProtocol
handle 👇🏻
I want it to be known that I discovered you first (w/ a Token ID follower NFT to show for it!).
On-chain proof of early will open up better social discovery of frens, creators, content & experiences online (as pilled by
@Melknee
)
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And just like that the artist finally has data on who attended their concert and a direct access point.
Sounds simple and like it should be possible today. It’s not.
Every single fan here has an NFT ticket. Few understand the feat this is.
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Big milestone for us and our vision for onchain social.
New paths for social products should and will be uncharted territory fundamentally enabled by platform and permissionless innovation.
”You’ll never stumble on unexpected if you stick to the familiar”.
Now we're open.
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1/ The avg revenue per profile on Lenster is ~$50, & the avg $ per collect is ~$1.87.
Vs. for a piece of content w/o a brand partnership on traditional social:
- $20 on TikTok for 500K views
- $18 for 1K views on YouTube
h/t
@MessariCrypto
on an outstanding deep dive on Lens
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1/ Some thoughts on our announcement today of the Lens Network
We are excited to make a big bet to scale Lens on Ethereum, leveraging
@zksync
’s stack to achieve mainstream scale. It’s time to validate our thesis by building a network designed for social spaces.
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Proud of the entire team involved with this huge upgrade for our protocol. You asked, we listened!
Looking forward to continuing to iterate with the community ✌🏻 🌿🪄
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Bringing social capital back to its owners 🌿
Today, we're excited to announce our $15 million funding round to accelerate the adoption of the next generation of the internet powered by human connection –- the people-powered social layer.
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PSA:
@heydotxyz
just introduced creator licenses on for collectible social content, giving creators on
@LensProtocol
the ability to set the terms on how social content is monetize and used.
With three license types to choose from - CC0, commercial use, and personal use -
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Dropping some rare
@rehashweb3
x
@LensProtocol
POAPs which open up access to the Lens beta to the first 100 people who DM
"Currently, we're really renting out space online."
In the true ethos of web3,
@LensProtocol
is sidestepping rent and bringing real ownership to social media
@0xChristina
breaks down what this means and how Lens is working to create web3 social 🌱
Find the full episode below🔽
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Music in web3 should be powered by the tech, while capturing the interest of a wider audience.
We must refrain from exclusively customizing web3 apps solely for our existing community, as our community may not align with the average music fan / person.
Music blogs flourished
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Community generated content ("CGC") will be the greatest flywheel for content creators, artists & musicians
We're seeing early innings - NFT project IP, AI Art, CC0 & Nouns
Web3 social will unlock its full power. Social fabric layer, attribution, distribution economies of scale
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Today on
@LensProtocol
…
played a new game - Lens Birds
discovered and read a written piece on digital art -
@Kaloh_nft
collected a track -
@itsValentinaCy
collected some WIP lyric draft notes -
@arella_eth
watched trippy AI videos -
@EclecticMethod
@MattSteffanina
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Did
@orbwagmi
just add chat GPT overnight before twitter?
@nileshrathoree
pls confirm or deny this “generate TLDR” feature
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Ultimate growth engine remains finding a way for your product to make people money.
True to web2 & 3.
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Algorithm menus
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I have 2 invites for Lens -- hit me with the most interesting piece of content you'd put on Lens as first post
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Heard this was trending at Eth Denver so had to get onboard 🪪 🌿
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Excited to see this
@LensProtocol
music project come to life. The team has been heads down building since the early summer. If you’re an artist interested in trying it out pls sign up! Won’t disappoint. Music is social 🌿🫶
Today we are excited to announce that music is going social. 🎉
We are bringing music to
@LensProtocol
to make creating and sharing music NFTs as easy as possible and to provide fans with new tools to discover and interact with their favorite music.
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I landed in Europe and honestly feel relaxed....
Leave my apartment in NYC every morning and someone is already screaming at me at 7AM.
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Engage, monetize, repeat! 💰💬
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Build on
@LensProtocol
and you too can look this cool. The devs dig it. (
@brad_or_bradley
)
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Prices up. Focused on building experiences to onboard new people yet?
No crypto wagmi, gm, vision bs his time around. Let's be prepared to showcase our value rather than telling/selling.
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Calling all content creators - you always want to be early.
That's where the upside is to break through the noise.
Slide into
@brad_or_bradley
or
@clairemirran
DMs if you're a creator interested in exploring
@LensProtocol
4 episodes into publishing
@ufo__club
on
@viamirror
and
@LensProtocol
🌿
twitter ~ 4000+
@lensterxyz
+
@lenstubexyz
~ 3500+ subscribers
dunno if you know the podcast game, but it's usually a little slower in gathering an audience. web3 upside for media creators
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Consumer crypto’s biggest issue is it needs to stop skipping over the normal person problem
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The average revenue per user (APRU) on
@LensProtocol
is growing to $177/month, implying $2,100/year per monetizing user. Up 200% since January.
Why this metric is important to track in redefining our view of social 👇
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Collect on Lens now implemented for musicians on
@Featurefm
for those bridging web2/3 release strategies and audiences.
Release your song on
@Spotify
@YouTube
and add your
@LensProtocol
music collect to your
@Featurefm
link.
cc: my ultimate lens obsession
@itsValentinaCy
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Creator secondary royalties are mandatory full stop.
Runs to the core of NFT innovation for creators. Without it significant sums of money are left on the table + the inability for them to participate in their own upside.
Not even a debate we should be having.
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Building an audience on existing social is hard. Feeds are beyond saturation. It's only going to get harder to cut through the noise.
@LensProtocol
is still untapped. Can't wait for the next wave of creators to be discovered and break. Here for it.
Social media is a game of attention.
The best way to succeed is to understand arbitrage.
What it is – and how you can take serious advantage of it in 2023.
🧵↓
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And this is just a sneak peak
Introducing embeddable Smart Posts. Customize and embed posts directly with Lens V2 to unlock new monetization opportunities.
Here's our take on Pay to Read content. What will you build?
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While all my friends are having kids, this is my baby at her first gallery opening. I'm so proud.
@lilnounsdao
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Crypto “we want mass adoption, LFG, WAGMI”
Meanwhile “we only care about crypto influencers - no thanks you can’t sit with us”
We’re <100k and diminishing by the day.
Sorry to be spicy and troll but let’s think bigger and understand where people can add value outside of our
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I’ll say it again.
Music is social.
Any musicians or music projects looking to chat pls reach out.
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Algorithm to find your frens which includes how many POAPs
@poapxyz
you have in common on Lens Frens (
@LensProtocol
). Probably nothing.
@pealco
👏🏻
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Had a call with a partner today who I used to work with when they were at another web3 project. They said "we not only recycle users in crypto, we recycle employee"
Laughed and cried at the same time.
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Aave Companies rebrands to Avara and acquires crypto wallet Family to expand its web3 reach by
@jacqmelinek
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99% is noise, 99% of ideas won’t work. Crypto even more so as we find our killler use cases. No sunk costs, just lessons. Move quick and follow the right signals.
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Keeping my job secure from AI by spending my day learning prompt engineering 😂
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Woke up to 45 telegram messages again for first time in a while.
Is it a pre bull market signal or just a
@letsraave
?
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And all this time not only have we been posting on web2 social for free — now there is the second order effects of our images / content being used without our consent to train AI models 🤷🏻♀️
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Bear market and the only two companies consistently here past 8PM in our co-working space are web3 ones. Feeling bullish.
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Happy thanksgiving from somewhere in Africa.
Found the OpenAI employees.
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The only picture I managed to capture as too many good convos happening — might make last minute
@LensProtocol
web3 social happy hour drops a regular surprise occurrence. Keep a look out 👀
Shoutout to all the web3 consumer founders that are building towards a more vibrant user-owned internet!
The energy tonight was awesome 💪❤️🔥
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Lots of people have been saying web3 music is dead.
We decided to say f*** you to that and bring some energy back to the space with “mints and music” at the
@LensProtocol
and
@ALLSHIPS
creator house in NYC this summer.
ICYMI web3 music is unbothered. moisturized. happy. in
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Woke up and seems everyone suddenly started caring about actual decentralization again?
Faith restored.
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Ran into
@worthalter
at Art Basel and got the
@poapxyz
x
@LensProtocol
alpha.
Now you can use your lens handle to sign-in and send POAPs
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They got the bull market signal wrong - please try again later
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Ok I’m back after a week laying low off Twitter.
Bonjour / Konichiwa / Hola!
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2/ Why Web3? We’re watching a complete re-shift of many industries and the start of a fairer digital world order. In particular, the creator economy, Web3 removes closed network barriers and provides new models for creators to interact with their fans and monetize their content.
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When crypto markets are down bad all my ex collegaues that thought I was crazy jumping into the space come up on my "linkedin views" to check in 😆
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Booooyaaaa
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Just posted on the first community and DAO owned profile on
@LensProtocol
:
Shared co-curation and posting tool build by
@gelatonetwork
.
Excited by continued innovation at the middle layer design space for creators, curators, collectors & communities.
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Video getting more and more popular as a preferred content type on
@LensProtocol
for creators
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Had fun judging with
@leo21_eth
from
@Sismo_eth
.
Privacy reputation based enabled social scheming 📦
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Being wrong is half the fun and journey if you learn to embrace it.
Took me a while to get comfortable with this early on. But making peace with it is how you grow and learn.
Even if something works well, something may work better.
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Deciding if I go to Denver. What are the best events at ETH Denver this year? Shill me!
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The first spaces on
@LensProtocol
happening tomorrow. Tune in!
Love to see Lens Devs + Creators connecting organically & experimenting. Imma loosing track of everything happening in our ecosystems these days.
LFPEACE!!! 👽 I seen
@0xChristina
mention CS on lens last week so I hit up
@imthatcarlos
after reading about it and we had a great demo sesh n he hit me w da best surprise of all time that da homey
@NftFrost
going to be doing the dbl header with BOB ☮️ massive thx to
@spin_amp
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Too many self proclaimed experts fighting for airtime without basic understanding or experience of the context of their supposed thought leadership
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7/ DMs open - if growth and building is your jam, we're hiring! Probably nothing.
Tech executives and engineers are quitting Google, Meta, Amazon and other large companies for what they say is a once-in-generation opportunity with crypto.
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While we are still in closed beta -
@LensProtocol
is focused on inclusivity as one of our core values. Welcoming
@BLKCreatorsDAO
to our garden 🌿. We can’t wait to build with you and for your community.
@BLKCreatorsDAO
is on Lenster. Looking forward to seeing how our community will use this new space. Big thanks to John
@listofdaos
@lensterxyz
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Popping my Twitter spaces cherry with
@ceoleeparsons
,
@_TaylorBennett
and more to discuss the future of tokenzied music royalties
#AskOpulous
. Its thanksgiving so I’m thankful to be on the advisory board of this team driving musician independent 🎵. WAGMI
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We're entering the wave of new experimental consumer apps coming to market quickly and made uniquely possible using a combination of new foundational technology stacks within the web3 ecosystem.
They seem abstract in isolation but all tie together at the application layer.
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3/ Creator funds aren’t sustainable, ads networks create misaligned incentives and many musicians can't make a proper living despite strong audiences and streaming numbers.
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Beyond thrilled to have
@MPtherealmvp
join the
@avara
team for our next phase!
@MPtherealmvp
is a true web3 athlete who has tinkered and added value in many areas of the space over many years.
She understands growth across product, culture and creators. Most of all it was her
Omg time for a professional announcement!
I’ve joined
@avara
to work in Growth :) 🤝
I’m on my lane, moisturised, focused and as I like it best, onchain. So very lucky to be able to join
@StaniKulechov
@parisrouz
@0xChristina
and so many hyper talented people.
I want to share
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Putting Lens Podcast collects $$ in context.
Podcast with 100K downloads per episode make around ~$2,500 per episode from advertising on Spotify.
Median number of downloads for podcasters on Spotify is 124 downloads in 30 days.
Thats revenue of $3.10 per month.
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Say 👏it👏 with👏 me👏 sca👏la👏bility
Introducing Bonsai, an Optimistic L3 scaling solution, that will process transactions at hyperscale, and is designed to support the next generation of web3 social users.
Available for Lens devs in closed beta today.
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Web3 offers infrastructure for music distribution & most importantly artist-defined monetization experimentation around licensing new use cases.
To tackle the challenge of improving music monetization, we must understand the dynamic evolution of music rights within the digital
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Did you know if you have a
@Shopify
store there is already a feature where you can already gate the site & certain items based on your
@LensProtocol
social graph. Check out the
@LitProtocol
&
@shopthruxyz
add-ons. Probably nothing.
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Consumer social is a hot topic and many VCs now coming in. But saw first hand many tried to raise in the bear market met with rejection. We lost many well intention founders and builders the last cycle.
One of the many reasons we implemented a grants program as part of our
VCs investing now when everyone already has cash
Instead of investing 6 months ago when everyone was desperate for it
Smh
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A fully onchain social graph is the only true decentralised graph
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