Glen Allsopp 👾
@ViperChill
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Created (300K+ weekly users 🙏). Dream to invest $597,000 into SEO course, . Somehow mentioned on TechCrunch, Forbes, BBC
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Joined January 2008
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Recently surpassed 300,000 users on Chrome. Very grateful 🙏
Huge thanks to everyone who uses it () and has shared it over the years.
Currently editing a post on my favourite extensions to spread the love.
I know this sounds sad but it's so cool to me
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I’ve audited over 1,000 websites to help with their SEO.
This includes multi-billion dollar brands, SaaS companies you might know (Ahrefs, ConvertKit, Kinsta), large affiliate sites and everything in between.
Here are some of the most common problems I find 👇
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Zendesk generated $430m in 2017. They also created a fake band to rank for people searching for 'Zendesk alternative' 😂.
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NEW: How 16 companies dominate the world's Google search results (2023 edition)
Their exact take on AI and SEO, the niches they're operating in and taking over, and 42 more specific insights.
The biggest report I've ever written is now live. 🎉
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A few weeks ago I privately launched an SEO extension for Chrome that does a few things I desperately wanted (and couldn't find elsewhere). After hundreds of beta testers, I wanted to let a few more people know about it over here:
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Last week, for the fourth time this year, I analysed 10,000 search results where product review affiliates dominate rankings.
Google's latest updates caused the biggest shake-up I've ever recorded. I have lots of insights to share, but one site in particular stood out.
Reddit.
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We recently invested ~$10,000 into a report on what types of sites ranked best in affiliate-populated SERPs (Search Engine Results Pages).
Something really lucky ☘️ (and unlucky) happened on the way, so before it's live, I'm giving away some insights in this Twitter thread 👇
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SEO SaaS platform Semrush just announced their Q2, 2023 results.
Some highlights:
- Revenue: $74.7M (up 19% YoY ⬆)
- ARR has now surpassed $300M (up 20% YoY ⬆)
- Customer growth up 14% YoY ⬆
- Net loss of $0.3M for the quarter
Semrush now have over 104,000 paying
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I analysed 10,000 product review search results to see which companies are dominating Google's 'Discussions and Forums' SERP feature.
Present in 77% of queries, I argue the results are now the worst I've ever seen.
My first report of 2024 is live...
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Want to know exactly how many visits some of the sites in your niche are picking up?
Try this search query:
site:similarweb com "Measured by GA4" [niche]
Remove the space and change [niche] to whatever industry you care about.
It will take some filtering since not every site
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On this day 9 years ago,
@Rhea
Drysdale won her legal battle against Jason Gambert who was trying to trademark the term 'SEO' (to decide who is allowed to use it). She spent more than two years and $17,000 to make it happen. Thanks Rhea!
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I fed this Thai street dog every day for two months before taking her to a shelter. Just received this pic from her new home in Canada
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Introducing Detailed Q: The SEO playbook of digital goliaths revealed, in-depth.
This is far different to anything I've written before so I've worked for weeks to do the concept justice.
Whatever you're focused on, I hope you'll find a relevant insight.
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Similarweb just released its list of the 100 fastest-growing companies online.
I went through each one to find how reliant they are on SEO and whether there were any interesting businesses to learn from.
Spoiler: Some are incredible. One is wrong (?). Here's what I discovered..
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If Wikipedia ranks well for a term in your niche, you can get an idea of how much traffic is Google is sending them as their analytics are publicly accessible.
You can filter between Desktop, Mobile & App traffic, and also see interest in a topic over time.
There are lots of
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Decided to take a look at Examine dotcom today and why they may have lost so much traffic in Google recently, despite being an incredible resource. Writing up my comments here: cc
@sol_orwell
h/t
@CyrusShepard
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Working on an extension to do this for me. Just find it interesting how dominated SERPs can look in this context.
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One of the best things I ever did was create a list of the dream companies I would love to connect with and just...reach out. I am a total nobody (especially to the people I email) and regularly talk with CEOs I never thought would give me the time of day. Life is short. Hit send
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I built a profitable "startup" in just 28 days with a $100 budget. My site and strategies revealed ->
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In the last four years, over 100,000 hotel bookings have been made through the affiliate links on SantoriniDave. 📈
It might be the simplest design of a review site on the web (which is perhaps part of its success).
The homepage doesn't even have a logo, though some internal
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NEW: How 16 companies dominate the world's Google search results (2024 edition)
The revenue they're generating, the results they dominate, the niches they operate in and 29 more specific insights.
The biggest report I've ever written is now live. 🎉
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Today I'm excited to launch to the world. Content marketing case studies you can actually use. Updated daily.
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Future (behind Tom's Guide, Marie Claire and Games Radar) just released their full year 2023 revenues.
I've analysed hundreds of earnings calls and for the amount of stats they share, this might be the most interesting yet.
AI. SEO. Product review commissions. It's all here...
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I analysed the top-ranking sites for 1,000 health symptom keywords — many covering serious concerns.
The most prominent domain Google ranks is Mayoclinic.
The second most prominent is Quora, where it's easy to find spammed, copied or AI-generated medical advice.
For instance,
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Our free SEO extension for Chrome should hit 5,000 users today () so as a mini bonus for those who asked, we're releasing a Firefox 🔥🦊 version as well: . All credit to
@soscoder
for the releases and updates.
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In two days I'll be sharing my first ever SEO webinar, specifically covering advanced link building tactics you have *never* seen before (definitely not for beginners). It will only be live for one week (no pitches) as I'm mostly looking for feedback. Hoping to blow some minds :)
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Dotdash Meredith CEO Neil Vogel gave an interview yesterday where he talked about SEO, product review rankings, Reddit and AI.
There was even a mention of the HouseFresh article (though not along the lines you might have hoped).
I wrote down some of my favourite quotes to share
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Since March I've been monitoring 2,500 coupon-focused terms to see what Google changes with their Site Reputation Abuse update.
Today the manual actions started, and here are some early insights.
I've been tracking a lot of non-coupon third-party content that I was going to
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Looking for your next online business idea? Consider strapping yourself to the back of someone else's rocket. 🚀
Every new Slack user is a potential help desk customer for (raised $2.72m).
New opportunities come along often.
10 more examples 👇
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NEW: The $122Bn SEO Industry: 30 success stories (with revenue numbers)
This article was a huge hit back in 2018, so I've spent 100+ hours updating it for 2023.
- 12 companies removed
- 15 added
- 15 updated
- 4 exclusive financials (I think)
🙏🏻
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NEW: We Analysed 10,000 Product Review Search Results to See Who's Ranking
- Can new affiliate sites rank quickly?
- Just how dominant are sites like Forbes?
- Do many independent affiliates reach 1M+ monthly visitors?
Get these answers and more.
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In my recent affiliate search results deep-dive, I shared that IAC's DotdashMeredith owned more sites in the top 100 overall domains than anyone else (16).
Three days ago they were asked on an earnings call how they felt about AI affecting SEO. Here was the reply.
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My mind is blown. 🤯
I used Cursor to build a very functional and useful website crawler to find technical SEO issues (and I'm far from being a developer).
It has nothing on paid tools of course and a few bugs (duplicate homepage in screenshots) but it's absolutely usable.
If
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Over the last few weeks quite a few people have asked me about the bookmarks I use to speed up my day to day SEO activities. Decided to write them up in the hopes that others will find these useful.
->
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I built a custom Google search engine that *excludes* 500+ sites owned by the 16 companies dominating Google.
Fun to play around with to find more independent sites if you're in the product review space.
Note: Results are *weird*.
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“Hey Glen. My name is Suumit and I wanted to share a case study of how I launched an Amazon affiliate site from scratch and hit $28,000/m in just eight months.”
I redacted the most interesting part of a case study but hope you'll still enjoy this.
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NEW: Detailed Q3, The SEO playbook of Digital Goliaths revealed, in-depth.
Weeks of work resulted in 46 insights, many of which I haven't seen discussed elsewhere.
I put my all into these so I really hope you find it valuable. Would love to do more.
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Over the past few weeks I've went through every site in the Inc. 5000. My mind has been blown multiple times. Don't click if you're easily distracted. Enjoy!
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When an SEO guy tries PPC. Actually getting a better CTR than my serious ads. Thanks
@Abhishek_kurve
for the pic.
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Are 'general' sites like Business Insider slowly taking over affiliate SERPs, or are niche and hyperniche sites still performing well? Today I share my findings (and a lot more I didn't realise I wanted to know).
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Give someone a break today. You probably don't know what they're going through, have just gone through, or what hard times might await. Totally cool if that person is yourself.
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In March the Financial Times released their list of 500 high-growth Asia-Pacific companies for 2023.
I went through all 500 to find interesting online success stories with verified revenue numbers 💰.
I very rarely write Twitter threads so really hope you like this one 👇
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NEW: Detailed Q2, The SEO playbook of Digital Goliaths revealed, in-depth.
Weeks of work resulted in 41 insights, many of which I haven't seen discussed elsewhere.
I only plan to do these 4x a year so really put my all into this. I hope you enjoy it!
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Digitalbox, the publisher behind a number of content sites, has revealed revenues of £1.2M (~$1.45M USD) for the first half of 2023, down 34% year-over-year.
The comments they just made on traffic from Google Discover are the primary reason for this tweet.
Google Discover sent
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The Detailed SEO Extension for Chrome & Firefox just passed 150,000 weekly users.
Never thought I would be involved in something so many people use, so a massive THANK YOU to everyone who has ever shared it.
Here's a very mini thread on some features you might not know about 👇
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In the last 30 days I've received more requests for SEO help than any other month in my life. The June algorithm update has been brutal to a lot of sites. If yours is one of them, here's one approach to keep in mind for the future.
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There's probably a better way to do this (I'm admittedly no programmer so tweaked this from SO comments) but I've been using this for a while to analyse trailing slash issues on large sites in the Frog. Hope someone finds it useful.
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99.9% of the SEO world has shared this already but Cyrus (
@cyrusshepard
) is such a positive role model in this space I had to follow suit. Well worth your time.
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7 years ago I wrote this article and it easily became the most popular thing I've ever published. Honestly amazed to see it still gets shared here on Twitter a few times each month.
In 7 days I'm going live with a completely revamped version for 2023. It's...different.
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The Detailed SEO Extension for Chrome & Firefox (100% free) has just passed 200,000 weekly users 🎉
Massive thanks to everyone who has shared it in recent months. We're averaging around ~600 new users each day which I don't take for granted.
Some recent improvements:
- Dark
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Lad Bible Group Media today announced the acquisition of digital publisher Betches for $24M in cash upfront, with up to $30M in future payments.
Betches primarily focuses on millennial and Gen Z women, reaching 32 million followers.
Some stats:
- 1.8M newsletters subscribers
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Today the Financial Times released their annual report of the fastest-growing companies in Europe.
It includes exact revenue numbers, three-year growth rates and more.
After checking all 1,000 companies (really), here are the most interesting online businesses 👇🧵
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Immoral or smart? Or both? I argue this will be the hottest link building tactic of 2018.
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Want actionable advice on how to improve your website?
Donate just $10 to a dog shelter and I'll review your site, on screen, and share my feedback.
I first did this in 2017 with great results. First come first serve (delivery within 72 hours).
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IAC's Dotdash Meredith just revealed that in the second quarter of 2023 their expert reviewers "rigorously evaluated more than 2,000 products".
They also shared that their expert chefs tested or created over 1,500 recipes in the same time period.
This is what we're up against.
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P.S. Huge thanks to everyone who reached out this year. You know who you are. Life has been brutal but trying to get back to normal xo
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NEW: Detailed Q4, The SEO playbook of Digital Goliaths revealed, in-depth. 🎉
Weeks of work resulted in 45 insights on what big brands are doing when it comes to SEO.
I put my all into these so I really hope you find it valuable. Shares appreciated 🙏🏻
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On this day 10 years ago,
@Rhea
successfully defended someone trying to trademark the word 'SEO' (to decide who could use it) and spent thousands of her own money in the process.
#HappySEODay
I shared this last year - - but definitely worth sharing again.
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SEO SaaS platform Semrush just announced their Q3, 2023 results.
Some highlights:
- Revenue: $78.7M (up 20% YoY ⬆)
- ARR has now surpassed $322.8M (up 21% YoY ⬆)
- Customer growth up 14% YoY ⬆
- Net income of $4.2M for the quarter compared to $9.1M net loss a year ago ⬆
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Released a 12,000+ word report today on some of the best niches for the taking in the world of SEO. Getting some great feedback so far, especially on the
#rankfirstmanifesto
hashtag. Will share publicly in a few weeks.
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Unpopular opinion: Sites that nofollow every outbound link (Forbes, Entrepreneur, Huffington Post contributors, etc.) don't deserve to rank in Google. If you can't monitor the people writing for your site, don't have them in the first place.
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My SEO video audits haven't been available for a while so someone said if I squeeze one in for her she'll link to any of my websites in return.
Unbelievable. As if I'll change my plans just for a link.
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I checked 10,000 "best product" search results to see who Google is rewarding — something I've reported on for years.
For the first time ever, Quora is in the top three domains overall.
I won't out anyone but top-ranked answers are filled with spam and AI-generated responses.
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Tomorrow I go live with an updated report on the 16 companies dominating Google.
Easily the biggest article of my life (12,000+ words) but I promise it's super skimmable.
Trying to live up to when I was cool enough to be mentioned in books. Really hope you find it valuable 😬
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In celebration of surpassing 20,000 users, today we launched a new redesign of the Detailed SEO Extension (forever free + zero tracking). I know the numbers aren't huge compared to other extensions, but it's a pretty cool milestone for us. Here's the link:
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Dotdash Meredith, whose sites dominate product review and informational search results, revealed digital revenue of $212M for Q3, down 4% YoY.
Ad revenue declined 12% in the quarter, but "affiliate commerce" revenue grew by 49%.
Their comments on site traffic were...different.
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There's a company you might not have heard of that has generated $700M+ in affiliate revenue, competing in search results with the likes of NerdWallet, PCMag, Cnet and Forbes.
This year they've likely sent tens of millions of referrals to product and service providers.
What
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One of my favourite sites on the internet is a super valuable programmatic SEO play.
Take any location on the planet and it will rank the best things to do and see (restaurants, shops, sights, etc.) based solely on the number of reviews on Google Maps it has.
I was looking for
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Huge congrats to
@Backlinko
for acquiring Point Blank SEO from
@joncooperseo
. If you don't know Jon, he's an SEO guru who will never call himself such, but completely deserves the title. If you could slow down Brian, that would be awesome 😉
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@searchliaison
Using the example in your blog post - which I presume someone at Google must have looked at before putting in a blog post - we have AI answers leading to AI answers.
What a weird timeline.
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Moneysupermarket posted revenues of £115.6M (~$140M) for Q3 of 2023, a 14% increase YoY for their finance and travel websites.
You can think of their finance sites as the UK equivalent of Nerdwallet, where they're highly reliant on traffic from Google.
The five main sites I
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My biggest domain name sale yet by value (not profit). A dictionary .com -- Will reveal the name if the site becomes anything cool and the new owners don't mind. Impressed at how streamlined GoDaddy have been this whole process.
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@rowancheung
At least credit your sources 😉
R.I.P web designers.
This is basically ChatGPT for UI design AND is editable in Figma.
Being a solo entrepreneur just got easier.
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Just a heads up that the Detailed SEO Extension (for both Chrome & Firefox) just got a massive update with lots of new features.
I'll do a proper write-up soon (at a better hour to tweet) but here's one we were asked for a lot: Extracting PAA's from SERPs.
Should update
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I searched through thousands of Patreon pages to find some of the most incredible earners on the platform
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I track 120+ public companies which are reliant on search traffic in some form.
With the recent volatility in Google's algorithm it has been really interesting to see how well they fare.
I've put together a (free) list of 30 of them if you want to click around and see the kind
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Allow me to reintroduce you to Santorini Dave, which by my calculations is driving several thousand hotel bookings per month as an affiliate. 📈
It's one of my favourite sites for how simple the design is (there's no logo on most pages) while being an incredibly valuable
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Just hit 100,000 weekly users 🎉
Huge thanks to everyone who has ever installed + shared our free SEO extension for Chrome and Firefox () with the world.
Still the coolest thing ever to me when I see it on TikTok / YouTube / in screenshots in the wild. 🙏🏻
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9-figure brand Ridge purchased an affiliate site, , and
@SeanEcom
just revealed some of the numbers:
- $1K daily in affiliate commissions (mostly Amazon)
- $400K EBITDA
- 2 contractors running the site
- $1M cash purchase price 💰
Worth a follow :)
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I feel like Semrush $SEMR earnings calls will be a good barometer to see how AI is impacting SEO going forward. Yesterday's call:
Q1 rev: $70.9M (up 24% YoY ⬆)
Operating expenses: $69M (⬇ 4.3%)
ARR: $293M (⬆ 23%)
Q1 Net loss: $9.9M, up from $2.6M last year
They are not yet
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NerdWallet: 90 person content team and still hiring.
Net-a-Porter: 80 person content team.
Bleacher Report: 35 person *social media only* content team and growing.
Culture Trip: 330 content-creating freelancers and just raised $80m.
It's getting competitive out there.
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I love how many online biz opportunities crop up that didn't exist before.
- Electric car blogging (Electrek, Teslarati)
- eSports coaching
- Emojipedia
- Game advice (Mario Kart Tour tips)
- Slack apps
- Gutenberg block dev
- Podcast promo (e.g. Headliner dot app)
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Did you know about SoloSEO? They're pulling in $48M annually with a very interesting source of new leads.
How about NightWatch, with the coolest homepage design I've seen in a while?
I've finally decided to tackle my favourite industry.
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Ziff Davis (IGN, PCMag, AskMen, Moz, RetailMeNot) reported digital media revenues of $267.9M for Q3, a 1.6% increase YoY.
There's a lot to unpack, but I'll start with some interesting comments about how Google's SGE might actually result in higher click-through rates.
Ziff
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I honestly dismissed this business opportunity until I started looking into it more.
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Centaur Media (behind MarketingWeek & EConsultancy) today revealed they generated £19.3M in revenue in the first six months of 2023.
What really stood out to me was the revenue for their legal site, The Lawyer.
Premium content there generated £2.5M, an 11% increase on 2022. 💰
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Four years ago I tweeted that making the homepage of Techmeme was one of my life goals.
I've read the site daily for a decade now (they're also said to be the first site Mark Zuckerberg reads each day).
Today that goal became a reality. HUGE thank you for all the shares 🙏🏻
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It’s my birthday. All I ask for is zero replies to this tweet. Xo
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Imagine owning half of the search results for a non-branded query?
Totally not jealous.
*Note: Cleaned up SERP screenshot but didn't change order. One of thousands of queries I check and not personal 😉
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They generated $10.4M in revenue in 2017, making the Inc 5,000 for the second year in a row, so just how good are links from The Hoth? I bought a few more to let you know.
P.S. I don't think this is "worthy" of emailing so only sharing on social.
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In March the Financial Times released their list of Europe's 1,000 fastest-growing companies for 2024.
I went through every single one to find interesting online success stories with verified revenue numbers.
Here are 10 that stood out, ranked by their three-year growth rate 👇
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SEO Tip: Never click on your competitors sites in search results. You'll send signals to Google that help maintain their rankings.
If you click on them by mistake, click 'Back' a.s.a.p.
If you don't rank, quickly perform a new search to signal dissatisfaction with the SERPs 😬
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NEW: An interview with a review site owner who made $3.8M in just 12 months
My content focus for this year is research reports and new ranking tactics I've been working on, but when I saw these numbers I had to reach out and ask some questions.
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Personal finance blog MoneyUnder30 sold for $675,000 this month.
As far as I can tell - the situation is a bit tough to unravel - there's a good chance the site was losing money.
It was last acquired in 2017 for $7M by XLMedia $XLM.
XLMedia have been selling off their
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If you use Ahrefs, here's my favourite bookmark. It will automatically load the data for whatever site you're on (domain level). Create a bookmark for any site (in Chrome), Right Click > Edit and then paste in this code instead.
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It has been my dream for many years to write for TechCrunch. Heads up that it's behind a paywall, but you might be able to learn something from the headlines.
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Didn't want to rank first for my own headline anyways 😬
P.S. The update in that Search Engine Land article was pretty wild. Reddit sent them an example of a URL ranking well which was not spammed and...it's spammed.
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Excited to introduce a revamped Detailed (in beta) which has many new features. First, our free link index is focused on real links from real people, rather than every link that exists. It should make market research easier and quicker than ever before.
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