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Heading into planning season can feel like a lot.
Here’s a lesson on how to build a different kind of marketing plan — one that works as an investment proposal instead of a bill that needs trimming 👇
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Shift your marketing plan from an expense for your CFO to a mission-critical investment 🧾
Jim Lecinski, clinical professor of marketing at
@KelloggSchool
, reveals how to reframe your plan to gain more buy-in and budget 👇
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Struggling to prove marketing’s worth to your CFO?
@HubSpot
pot CMO, Kipp Bodnar, shares his POV on the time to value in marketing on this week’s Modern Marketers. Tune in wherever you get your podcasts.
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34% of U.S. consumers start shopping in July. Build consumer confidence now so they can build their wishlists with certainty.
Read The Insighter’s latest issue for more holiday insights this season.
🔗
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Class is in session 📚
Get ready for skills seminars with Jim Lecinski, clinical professor of marketing at Northwestern University’s
@KelloggSchool
. Over the next few months, we’ll be sharing content designed to help you get the most out of your marketing efforts.
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Shoppers in the deliberate mindset are preparing well ahead of seasonal moments. Be ready by promoting your services and products early, so they buy when the moment is right.
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Fandom is an always-on phenomenon 💡
If you’re looking to connect with Gen Z, supporting fan content can help you reach — and engage — with this dedicated group on a deeper level. Here’s how 👉
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Has the definition of “fan” changed? 🧐
Fans are now generating culture — not just reacting to it. Here’s how you can make the most of this opportunity to grow your reach and engagement 👇
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Are you trying to reach Gen Z? 👀
Tried fan communities yet? In a YouTube Trends Survey conducted with SmithGeiger, 89% of Gen Z (ages 14 to 24) described themselves as a fan of someone or something. Lean into these highly engaged audiences to maximize your marketing dollars 👇
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Want to build on what you learned from The Insighter to win this holiday season?
Think Retail on Air is live TOMORROW, Tue. Aug. 27 @ 1 p.m. ET/10 a.m. PT! ➡️
Tune in for:
✅Exclusive (cont)
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What do your brand, the summer’s biggest games, and
#DeadpoolAndWolverine
all have in common? Fandom.
Find out how your customers spend their time online so you can tap into the most engaged audiences that exist 👉
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We’re remembering Susan Wojcicki, a visionary leader who championed women’s empowerment and challenged stereotypes. Her legacy at Google and YouTube inspires us to build a more open and innovative world. Read one of her insightful pieces.
🔗
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Brigitte King, global chief digital officer at
@CP_News
, joins the Modern Marketers podcast. Get her take on building scaled consumer experiences, creating the ideal marketing mix, and ensuring innovation.
🔗
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As an industry, we’re at an exciting moment. As a CMO, you’re at the heart of it. Here’s a new resource designed to help you be your best CMO self 👉
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Early holiday shopping is on the rise 🛒. 34% of U.S. consumers started in July, up from 28% last year.
Turn this shift into opportunity with insights from The Insighter by Think with Google.
🔗
#TheInsighter
#HolidayShopping
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Holiday shoppers are feeling the pressure 🌡️. 61% of U.S. consumers can’t afford to make the wrong purchase decision.
Check out The Insighter by Think with Google to navigate this holiday season with confidence 🎯
🔗
#TheInsighter
#HolidayShopping
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Want to boost your holiday sales?
Take a tip from
@swyft_home
, who put AI-powered ads to work and reached shoppers early in the discovery phase, achieving a 50% increase in return on ad spend efficiency.
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Introducing The Insighter by Think with Google, a monthly brief that pairs fresh consumer and marketing insights with an action plan for growth 📣
Subscribe now to get insights delivered straight to your inbox, (cont)
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Want more big sales days this holiday season?
Learn how promotions can drive results all season long 👇. Stay tuned for fresh holiday insights next week!
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Deliberate holiday shoppers are already making their lists 👇
Learn how to make sure you’re on them! Stay tuned for fresh holiday insights next week.
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