thinktv canada
@thinktvca
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thinktv is a marketing and research association dedicated to the advancement of commercial TV. Driving Results with "TV AND" not "TV OR".
Toronto, Canada
Joined October 2015
This webinar included a really thought-provoking presentation by Dr. Martin Andree, Professor of Digital Media at the University of Cologne and author of “Big Tech Must Go!” Watch the full presentation here:
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Peter Field’s whitepaper ‘Why TV is at the heart of effectiveness’ draws on a wealth of data with sources that include Lumen, System1, Amplified Intelligence, and the IPA. Read it here:
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Looking to get industry news, research, and events directly into your inbox? sign up for the thinktv newsletter today:
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Industry experts, essential research, and info-packed webinars: Check out our thinktv presents page for a collection of valuable presentations:
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Quelles sont les questions les plus fréquemment posées au sujet de la télévision? Téléchargez le rapport télé FAQ:
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Our Media, Marketing & Effectiveness Vancouver event was a great afternoon of informative and thought-provoking presentations. Be sure to check out the day’s video content here:
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Four strategy experts, four presentations, countless insights. If you missed it, be sure to check out our "Lessons in Marketing Strategy" webinar featuring authors from the recently published "Eat Your Beets" book.
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"TV is a powerful force for social good, and inclusive TV advertising has the power to shape the cultural landscape, to enlighten and inspire, and to help create equity".
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If your demo stops at age 54, you’re leaving money on the table. Adults 55-64 have $65 Billion more in yearly income than Adults 25-34, and almost 5x the wealth. Reach them on TV. Find out more in our Prime Time report:
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It's the most wonderful time of the year … for great TV advertising! Our favourite holiday commercials this year hail from Canada, the UK, and the US. 🎄 Watch our top 8 picks, here:
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TV advertising remains the most effective way to reach the largest audience. Find out more in the Power of TV:
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It's the most wonderful time of the year … for great TV advertising! Our favourite holiday commercials this year hail from Canada, the UK, and the US. 🎄 Watch our top 8 picks, here:
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Our Fast Facts library is full of info-packed reports that get straight to the point. Find everything you need to know about TV here:
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TV doesn’t just work at one stage of the funnel – it works the whole way through. For more on TV’s Winning Formula, download the report:
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We were delighted to host this year’s annual Media, Marketing & Effectiveness event in beautiful Vancouver! It was a great afternoon with informative and thought-provoking presentations. Be sure to check out the day’s video content here:
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Kantar Study Finds Removing TV Could Reduce A Campaign’s Impact By 39%
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Looking to get industry news, research, and events directly into your inbox? sign up for the thinktv newsletter today:
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Like the rest of Canada, French speaking people in Quebec trust TV news. For more on the value of TV news to Canadians – and advertisers – download our latest report:
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Richard Shotton joined thinktv to share insights from "The Illusion of Choice", which describes several psychological biases that influence consumer behaviour and outlines how marketers can use them to improve their marketing strategies. Watch now:
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