Shane Levine
@theShaneLevine
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Founder @turbodesignco → a product design studio | Previously led design @onrallyrd @stockx Accepting new projects → shane @turbodesign .co
Brooklyn
Joined October 2017
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Quick reintroduction to my 6,000 followers:
I’m Shane 👋
I love design
I was one of the early designers at StockX, the sneaker marketplace that does over $1 billion a year in GMV
I’m building Turbo, a product design studio for ground-breaking startups
My team and I work with
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Instagram but your bank account balance is shared every time you post.
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Making a product worse can actually make it better.
Here’s my
#1
unconventional tip on becoming a better designer:
Make 'cursed product designs'
Here's why... 🧵
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I used Figma to create a mock-up of stripe notifications.
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As a designer, it’s become so easy to do this
Here’s how I made it happen 👇
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Every designer should have a page of well designed apps.
Here’s mine
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How an iPhone wallpaper paid my rent for a year
here's the story 👇
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I miss the iconic light-up Apple logo on the Macbook.
What if they put it on the iPhone?
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Airbnb CEO Brian Chesky is the only Designer CEO in the Fortune 500.
Here’s 3 things he said that inspired me.
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Inspired by the great
@soren_iverson
, I make ridiculous mockups for fun:
-> iOS Clock app charging you money for pressing snooze.
-> The weather app that lets you bet against the forecast
-> Apple Watch Workout app recording "existential crisis"
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Engineer: I just built your designs.
Designer: sweet! I’ll check it out.
Designer checking it out:
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@soren_iverson
What most don't realize is that they’re actually a great product design exercise.
To create 'cursed product designs,' you have to deeply think "How can I make this product comically worse?"
Why does this matter?
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I’m constantly curating the best app design I find adding them this page.
These apps are top tier. Bookmark this for later
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I'm not gate keeping this any longer. This is the best online mockup creator in existence.
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Netflix but it notifies you that your ex is still using your account
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@soren_iverson
When you train yourself to think about how a product can get worse,
you’re also training yourself to think about how it can be better.
This process helps you understand the subtleties of the product's core value.
Let’s use Instagram as an example.
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iMessage but notifications are silenced for green texts
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Want to make this gummy button in Figma? You're in luck, here's how I did it:
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Growth isn’t a strategy. Everyone wants to grow.
Build a product people love around a vision and growth will follow.
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Designers need to have NERVE. Designers can and should start companies.
The way to get a seat at the board room is to build it.
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Designers should be proud and love their work before they ship it.
Pairing designers with engineers 1:1 allows for Airbnb to build products people love
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𝟭. 𝗡𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗶𝘀 𝗮 𝗴𝗼𝗹𝗱𝗺𝗶𝗻𝗲.
Nostalgia taps into strong emotions.
People want to relive their memories, and if you can do that through design, you’ve got something powerful. As
@gregisenberg
said, “Nostalgia is a hell of a drug.”
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@soren_iverson
For instance, there was one influencer who faked a vacation of herself in Bali, but the photo was actually taken in IKEA.
She did this on purpose to make fun of Instagram influencers faking their vacation.
Now let's think: what would be the 'cursed product design' here?
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The
#1
paywall mistake mobile app startups make:
Not. Testing. Enough.
Just a few years ago, A/B testing paywalls was a chore—each test required a new app version.
But times have changed. Here's how 🧵
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@soren_iverson
There are tons of influencers on the platform who flex their expensive vacations in Greece, the Maldives, or other exotic places.
But there are cases where the picture is taken nowhere near where they claim it to be.
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At StockX, I redesigned the homepage. An easy way to improve a design is to introduce hierarchy.
Millions of dollars were made after this launched
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@soren_iverson
Imagine if whenever an influencer wanted to tag themselves in a place they’re not, Instagram showed a warning and charged them $29.99 to post.
This is undoubtedly a hilariously worse product experience.
However, it helps us understand what’s good about the platform.
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𝟮. 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴.
I didn’t have a big following on Twitter. Without Oliur’s audience, the wallpaper wouldn’t have taken off like it did.
Your product might be amazing, but it’s the distribution that makes the money.
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