Dylan Bailey, MS, RD, FAND presented A Look at Gen Z & the Dietitian of Tomorrow at NIU’s Graduate School Colloquium. With 33% of Gen Z RDs & students entering the field to help others heal their relationship with food, it is no surprise the session sparked a 45-min Q&A.

Nicky Battle was asked to serve on this year’s Creative Strategy & Public Relations Jury at @The_Clios Awards where she will help celebrate inspiring, challenging, and innovative work in health creativity.

Proud of our team supporting #client @NovartisUS' bold initiative focused on empowering women to take charge of their breast health. Visit and help spread the word.

Our Earned Media Center of Excellence is sharing insights on the complex and ever evolving media landscape, where adaptability, strong relationships, and innovative strategies remain key to navigating challenges and opportunities in an ever-changing industry. Stay ahead with us!

We're ready for a flavor-packed weekend in New Orleans with #client @PepsiCo! Activations ft. @doritos, @LAYS & @Tostitos inspired by the local culture & French Quarter will give fans the opportunity to enjoy food, drink & unique experiences. 📸 AP Content Services for PepsiCo.

#Client @LAYS is spotlighting 50+ family-owned farms in their new ad debuting this week during the big game. “The Little Farmer” celebrates the hard work of the multi-generational farming families who proudly produce Lay's potatoes:

After months of anticipation #client @doritos unveiled 'Abduction' as the WINNER of its Crash the Super Bowl contest. Best friends Dylan Bradshaw and Nate Norell's ad will air during the Big Game as Doritos 25th in-game Super Bowl ad. The duo celebrated on the @TODAYshow.

#Client Liquid I.V. took over Igloofest in Montreal, where “igloosapians” braved the temps for nonstop dancing. The Liquid I.V. Hydration Lodge activation served up hydration education, samples of the new Golden Cherry flavour, and prizes. An epic 360° campaign!

Ketchum UK partnered with @BompasandParr to host an unforgettable night for clients and prospects. Fusing Scottish tradition with 2025’s boldest food & drink trends, guests enjoyed a sensory journey of flavors & innovation – even an epic live whiskey cloud!

“Comms has never been more necessary, but success in 2025 will require us to be true students of real-time consumer beliefs & behaviors.” Mike Doyle, Global CEO joined PR’s Top Pros Talk, sharing insights on the evolving role of communications. Episode 🔗:

Hannah Kurz, Sr. Project Manager, Ketchum U.S., recently shared her expertise at a Tampa Women Leaders Association panel, offering valuable advice on career transitions, financial planning, risk management, and thriving in new environments. A true leader shaping success!

PR is the ultimate secret weapon. In her interview with @TheDrum, Sera Holland (CEO, Ketchum UK) shares how PR drives brand trust, navigates challenges & inspires the next gen of communicators. Ready to lead the way?

We love campaigns that make people happier—literally! #client @united’s National Plan for Vacation Day campaign, proving travel is scientifically good for you. ✈️🌍Book today and earn 2x the fare in bonus miles.

#Client @Wendys launches new Thin Mints™ Frosty®! Minty-chocolatey goodness meets the cool, creamy Frosty you love—creating the ultimate frozen treat. Girl Scout’s Honor, it’s as delicious as it sounds. Available February 21st, @TODAYshow has the scoop:

ICYMI: The World Economic Forum is wrapping up today, and our Ketchum U.K. team stayed ahead of the trends, sharing top insights on LinkedIn all week long. Explore their Davos Download series on LinkedIn for key takeaways on global issues and innovation.

Jo-ann Robertson, CEO Global Markets, joins the prestigious @GeretyAwards grand jury to honor today’s best in advertising. A perfect fit for a visionary team!

Ketchum Austria’s WEconomy – Diversity Works study w/ SHEconomy & PwC Austria explores the importance of age diversity at work, revealing how mixed-age teams boost innovation, the impact of job satisfaction across generations & the need to combat age bias.

“2025: the year Gen Z grows up, SEO evolves to GEO, the social newsroom becomes reputational reality, and the contrarian consumer disrupts brands and business.” Sera Holland, CEO, @KetchumUK shares 2025 insights in recent @prweek article. Full article 🔗:

The holidays have come and gone but Ketchum Brussels is still reminiscing about the great times and celebrating the value of connection and collaboration across our global network. Here’s to carrying that energy in 2025! 🌍🎄 #TeamKetchum

🗞️@PRWeek breaks down how our Frito-Lay client team brought to life the epic Cheeto Puff Auction at the "speed of culture"! Read the details here: