Jordan Platten
@JordanPlatten
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Godfather of your favourite agency owner. 300k on YouTube. 🎓 Sign Your 1st or Next 5 Clients, Guaranteed ↓
Norwich, England
Joined November 2010
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This is Gary Vee.
He's made billions of dollars in his career and runs one of the biggest creative agencies in the world.
He also gives some of the worst advice.
Here are 5 of his worst takes:
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This is Andrew Huberman.
His health advice has helped millions of people 10x their energy and mental clarity.
I've spent 3 years studying his work.
Here are the top 5 habits I've learned from Dr. Huberman:
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If you haven't achieved your goals by a certain age, that doesn't mean you should quit.
But Gary's "you have so much time" line is BS.
Life is short. We don't have all the time in the world.
Telling 50 year olds they have "so much time" is ridiculous:
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I’m 29.
When I was young I heard about multi-millionaire marketer Gary Vee.
I thought he was cringey. But I’ll admit… He’s right about a few things.
Here are Gary Vaynerchuk’s 5 best takes:
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This is Sam Ovens.
He's worth $65,000,000 and built Skool - an $80M online education empire that Alex Hormozi just invested $100M in.
Here are his 7 best kept secrets to achieve success (without selling your soul):
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The truth about sleep:
If you're anything like me, you've been told your whole life that you need 8 hours of sleep a night...
But what's more important isn't the number of hours, but your "sleep consistency":
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This is Bryan Johnson.
A 46 year old tech CEO who trashed his body for 23+ years. Now he spends $2M+ a year to reverse the damage.
His anti-aging routine is INSANE, but you can use it to optimize your energy for success in business. Here's how:
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Non-sleep, deep rest. (NSDR)
It's a mix between meditation and a nap.
But it allows you to recover your nervous system in just 10-15 minutes flat:
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Sauna is the secret to muscle growth.
Heat exposure:
• Increases mood
• Boosts stress response
• Improves cardiovascular health
This routine is intensive but has huge benefits:
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Sun exposure.
The sun dictates all cellular function in your body.
Morning sunlight in particular is crucial.
It regulates sleep, mood and energy:
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Gary says you don't need more money to be happy.
But Gary is a centi-millionaire.
It's easy to preach about making 30k/year and being happy while you rake in millions.
The reality is, if you aren't making great money, it becomes much harder to enjoy a great life:
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Delay caffeine.
When you wake up in the morning, don't drink coffee for the first 90-120 minutes.
Here's why:
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If you're 35+ and you haven't accomplished much, it doesn't mean give up. It does mean you need to put the pedal to the metal.
Colonel Sanders may have created a chicken empire at a later age, but that also means he had less time to enjoy his money:
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I went from dead broke to multi-million dollar agency owner in just 9 years.
Here’s my story:
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"Patience"
It's not that Gary is completely wrong about this one.
You do need to be patient.
You also need to deploy massive action.
The problem here is that most people will hear "you need to be patient" and think they can be lazy:
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Can you make money flipping products from garage sales and flea markets? Sure.
Is it the fastest way to make money? No.
Is it the best way to invest $1000? Absolutely not.
Most people would be better off starting a service based business—it's quickest way to get cashflow.
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I've generated over $5m in agency revenue.
Any idiot can make $10k/pm with an SMMA. But first you need the blueprint.
I've created a Miro Board showing you how to do it. It's yours for FREE just:
1) Like this post
2) Comment "10K" and I'll send it over.
[Must be following]
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Agency sales is a numbers game.
You get out what you put in.
Most guys know this.
But they don’t make the calls.
They're afraid of rejection.
They're afraid to fail.
Don't be like most who don't make it.
Actively seeking discomfort is your fastest path to success.
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What Gary is trying to preach about here is to be grateful for your loved ones...
What comes out of his mouth is however very... different.
Yes, value your loved ones. But nobody needs to envision their family members being shot in the face:
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My agency makes over 6 figures, consistently, every single month.
But it wasn't easy to break past $10k and get to $100k and beyond...
If I had to start at $10k and get to where I am today. Here's exactly what I'd do:
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The only thing you need to focus on when starting your agency:
Signing your first client.
The most important skill you need to get that client?
Sales.
Forget about designing your branding, systems etc.
Learn to sell.
Get your first client.
Figure the rest out later.
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This is Floyd Mayweather.
Famous boxer and 450 Million Dollar Man.
One of our students, Paul, signed him as a client. Crazy, right?
Here's how Paul went from struggling to make $5,000/pm to making $1,000,000+/year:
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If you're confident you can make a business more money, but you don't have your 1st client:
Work for free or negotiate a rev. share.
No business owner can say "no" to lead flow.
You'll have a retainer and a raving testimonial.
Success compounds.
You just need your first win.
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If you're going through tough times in your agency, reconnect with your "Why":
Remind yourself of the bigger reasons you started your business and the impact you want to make.
It's not just about money.
It's about legacy.
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When starting cold calling you’ll get more no’s than yeses.
People will hang up on you and you'll get told to f*ck off.
It’s part of the process. Maybe you learn something from it. Maybe not.
But you have nothing to lose.
Don’t let your ego get in the way.
Welcome failure.
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A lot of agencies focus on client delivery.
The smartest agencies document these processes.
Then they iterate, optimize, automate and delegate.
The result?
A scalable business that runs without its founder.
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A cheat code for success:
Treat life like a video game.
Imagine a game so easy you could kill the final boss in level 1.
You'd have zero desire to play.
Business is the same way.
It's meant to be hard.
See challenges as opportunities to level up.
You'll have more success.
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The curse of entrepreneurship:
When you hit $10K, you want $100K
When you hit $100K, you want $500K
When you hit $500K, you want $1,000,000
Your thirst will never end.
The goalpost will always move.
But that's the point. Enjoy the journey.
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How to sign your first agency client:
1) Broaden your niche
2) Leverage your network
3) Reach out to a minimum of 20 companies a day
Be consistent with it.
It’ll happen if you give it time.
Most beginners just give up too soon.
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2 Days LIVE With Me Scaling To $100k+/pm 💰
If you’re making over $10k/pm month with your agency… LISTEN UP! 👀
If you’re not, ignore because this won’t apply to you.
For those that are making over $10k/pm — how long have you been at the stage?
Months? Years?
Are you stuck
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Overcoming my biggest agency revenue plateau 💸
When I started my agency 6 years ago, I was a solo operator with a boiler room sales background.
That disciplined mentality allowed me to quickly ramp up to $30K/months, pretty quickly.
But I had hit a ceiling.
I couldn't scale
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Meet Nick, who a year ago, found himself in a situation familiar to many agency owners - stuck in a revenue plateau, despite relentless effort.
The cause? Unpredictable client acquisition, consuming client fulfillment, and inefficient operations.
Most established agency owners
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Many agency owners forget that in order for a prospect to buy from you, they must TRUST you.
So, the question becomes "how do you get them to trust you?"
• Case studies
• Testimonials
• Social proof
And most important of all, an unwavering belief in your service.
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One easy way to generate leads for your SMMA:
• Revisit past client results
• Turn those results into case studies
• Be specific about the transformation
• Post the case studies on social media
• End with a clear CTA ("book a call")
Repeat this weekly.
10x your lead flow.
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Waldo went from $20,000 in debt to making over 6-figures with SMMA.
If you want similar results, read this:
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The top 1% agency owners prioritize:
• Outreach
• Sales calls
• Testimonials
• Case studies
• Client Success
The other 99% only chase cash.
By no coincidence, they end up broke.
Lesson there.
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Create SOPs for everything in your agency:
• Client onboarding
• Ad creative approvals
• Weekly client reports
• Performance reviews
The more you systematize, the faster you’ll scale.
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When you start out as an agency owner it's lonely.
You don't have money to hire.
You do everything on your own.
But you must go through this phase.
It's a necessary part of the journey.
In order to scale, build a solid foundation.
Without it, your agency will collapse.
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Running an agency isn't just about collecting cash.
It’s about creating opportunities.
Not just finding them.
Not waiting for them.
Creating your own.
This is what separates GREAT entrepreneurs from "good" business owners.
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Afraid of rejection? Make more calls.
Not sure what to say?
Memorise your script word for word.
Feeling unmotivated? Set daily goals.
Cold calling success lies in repeated failures and relentless iteration.
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Cold calling pro tip:
Gatekeepers are your allies.
Not your enemies.
• Build rapport
• Ask about their day
You'll stand out from rude callers.
You'll earn their respect.
Use reciprocity to your advantage.
It's the key that opens all doors.
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If you're not posting content on social media, you're f*cked.
The first thing businesses do when you cold call them is Google your name.
If you have no presence online, they have no reason to trust you.
Post on X, LinkedIn and IG.
Say goodbye to no-shows and cancellations.
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Only 6 Spots Left! ⏰
Agency owners already hitting $10K+ per month:
This is your last chance to secure your spot for today's LIVE Agency Scaling Bootcamp!
We're kicking off in just a few hours, and there are only 6 seats remaining.
Hundreds of your main competitors are
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I was a broke potwasher
I dropped out of university
I have 0 talents (I didn't work for)
Everyone doubted me when I started
I've now generated over $5M+ in agency revenue
I've helped 80+ agency owners hit 100k+/year
If I can do it, anyone can
F*ck your excuses
Get after it
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How I Send 100,000+ Agency Outreaches Per Month 🤓
High volume outreach... the secret to supercharging your agency's growth! 🚀
Full video: In the next post
In this video, learn how to send 100,000+ outreaches per month to land new clients and scale your agency fast. 📈
Key
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3 daily habits that made me a millionaire in my 20s:
1) Waking up early
2) Seeking discomfort
3) Getting out in nature
Master your life and you’ll master your wealth.
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You can learn a lot from successful agencies:
• Analyze their offers
• Study their systems
• Avoid mistakes they made
Success leaves clues.
They're
#1
for good reason.
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Scaling your agency starts with your niche.
If you've gotten results for one type of client, stop trying to be a solution for anyone who'll pay you:
It's time to dial down.
Be the best in your vertical.
When starting out, say "yes".
But to scale, you have to say "no".
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I hit $10,000/month in my first 90 days of business:
I followed one basic sales principle.
"Set a realistic target and stick to it every day."
Consistency over time leads to success.
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Three things to look for in a scalable system for your agency:
• Efficiency, is it optimized for speed?
• Consistency, is it repeatable and reliable?
• Adaptability, is it flexible for growth?
What would you add?
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You’d be a fool to miss this!! 🤯
Yesterday I announced that we are hosting a 2-Day Live Agency Scaling workshop for existing agency owners who want to scale from $10k/month to $100k+/month.
Using the same strategy we used in our real 7-figure agency .
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Underused sales tactic for agency owners:
Explain to your prospect that your best customers are action-takers.
And that you’ll remove upfront service costs if they sign on the first call.
The scarcity alone will push them to sign with you.
Seriously guys, try this. It works.
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Top 1% Of Agency Owners Obsession With Numbers 😈
A-players only, airtight systems, no leaks or fires... that's the vision, right?
And if it's not, it should be if you want to hit $100k+ months.
A well-oiled machine, that needs minimal maintenance, so you can enjoy the fruits
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One hack for better client retention:
1) Create a feedback form
2) Send it to your clients
3) Review their answers
This will help you:
• Improve services
• Increase satisfaction
• Boost retention rates
• Identify pain points
• Build loyalty
Your clients will thank you.
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The two greatest moments in any agency owners life:
1) Signing your first client
2) Hitting your first $10k month
Anything more than that is just part of the game. 🤑
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25 cold calls will 1 meeting.
25 cold calls take 2 hours.
With 10 hours a week that's 5 meetings.
Even if you suck and only close 1, that's 1 client a week.
Thats 4 clients a month.
So what's your excuse?
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Attention agency owners:
Stop selling services.
Start selling outcomes.
Big difference in perceived value.
Better mileage for your margins.
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What you CAN'T control in agency growth:
• Market trends
• Competitor actions
• Client attrition
What you CAN control in agency growth:
• Your strategy
• Your team's skills
• Your service quality
Focus on what's in front of you.
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Sales tip I wish I knew sooner:
Sell outcomes, not processes.
No one buys a 1/2" drill bit.
They buy a 1/2" hole.
Align your offer with your prospects desired outcome.
And watch your agency soar.
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The best way to get prospects to listen:
Become a person who offers genuine value.
The best way to boost your conversion rates:
Become an expert at understanding customer needs.
Improve your skills and approach.
That's how you'll master the art of sales.
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📹 NEW Affluent Academy Student Interview!
Waldo reveals how he managed to go from $20,000 in debt to starting an agency & scaling to the 6 figure mark!
Full interview here 👉
It may just be the inspiration you need right now.
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I’m obsessed with learning.
So, I spent 100+ hours studying books by James Clear and these 9 famous authors.
Here’s what I learned about business and life:
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Cold outreach tip:
Personalize your emails with AT LEAST one specific detail about your prospect's business.
Everyone's sick of getting spammed.
But if your campaigns provide value, build authority and show you did your research...
They'll have a hard time saying "no".
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Your agency isn't scaling because:
• You're stuck in client fulfillment
• You have no proven lead gen system
• You're a bottleneck in every process
Find an answer to these issues and in 6 months time you’ll 10X your business.
Simple as that.
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I've generated over $5m in agency revenue without:
• 10s of thousands of dollars
• A fancy office in the city
• A marketing degree
A service based business is the best way to start when you've got next to nothing.
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Thanks for reading.
Enjoyed this thread?
Follow
@JordanPlatten
for more.
And share it with your audience.
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This is Alex Hormozi.
His book 100M Offers destroyed the agency space.
Here’s why:
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Most people these days worry far too much about what people think of them.
As long as you have good intentions and you’re not trying to hurt anyone, you should stop caring what everyone thinks about you:
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Some guys think a great offer is all you need.
As if clients will just land in your lap without putting in any work.
This obviously isn't how it works.
A great offer is one piece of the puzzle.
The other half is being a hunter.
Find your future clients
Make your offer known
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I run a 7-figure marketing agency.
I put together a whiteboard that shows you exactly how to find untapped agency niches.
So you can grow your business with less competition... Want it?
1) Like this post
2) Comment "UNTAPPED"
I'll send it over by DM.
[Must be following]
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Scaling an agency effectively requires letting go of control.
The more you scale, the more you delegate and trust others with your vision.
Take pride in your leadership while letting go of responsibilities you once loved.
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All the books and podcasts in the world won't help you make more money as an agency owner.
UNLESS you apply what you learn.
You're better off picking up the phone and making 100 cold calls than reading another book or watching another YouTube video
Action > Mental M@$turbation
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I've helped:
• 80+ agency owners hit 6-7 figs/yr
• 1000+ to get their 1st client
• 500+ to quit & replace their jobs
We've even had students who've signed celebrity clients like Floyd Mayweather
Building an agency in 2024 is 100% possible. Some just don't want it bad enough
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How to make $10k/pm with SMMA in 6 months.
(Even if you're an idiot):
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Most SMMA gurus don't run an agency.
They did at one point.
But they:
• Get some clients
• Make a bit of cash
• Hit $10k/month
Then they:
• Start coaching
• Stop outreach
• Get complacent
Their agency dies.
But they still "teach" agency owners.
It’s disgusting.
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The Simple Sales Shift That’ll 10X Your Agency Growth 🚀
$10k+/pm agency owners, let me ask you something:
Do you know EXACTLY how much revenue you generate from each sales call?
Regardless of whether the prospect shows up or closes?
If not, don't stress.
Most agencies have
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@SamPiliero
I don't doubt he's a good guy.
Yes he has said some good things, and I know it all comes from a good place.
But his advice is super generic and unhelpful for the majority of new start entrepreneurs and existing entrepreneurs.
He says a lot of stuff, knowing what will get him
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You're responsible for your own happiness.
"You can't control everything, but you can control how you decide to look at it".
Be accountable for your own success. If you’re not where you want to be, it’s your fault.
There's so much opportunity in this world. Realize this:
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You can't outsource what you don't understand.
So instead:
• Master one skill
• Document your process
• Delegate or automate the process
Rinse and repeat for compounding agency growth.
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This is Jay.
He's 37 years old.
He went from $0 to $10,000 per month in 5 months with his SMMA.
Here's how he did it:
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If you’re in SMMA and you make 3 or more of these mistakes on your sales calls...
You’ll be dead broke in 6 months or less.
(Unless you fix this):
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Following these protocols has made a world of difference in my life.
The boosted energy and mental clarity I feel has played a great factor in allowing me to scale my agency to 7 figures.
And coach agency owners to land their 1st client, quit (and replace) their jobs and scale.
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@WordsToDollars
If you want something, go out and get it!
Don't sit around and be "patient" for something to happen.
You haven't got time.
Whilst you sit around dreaming, other people are out there stealing your opportunities!
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"Seasoned" employees are invaluable to any company.
They're the real key to scaling. Understand what they want and do your best to deliver.
Treat them well and they’ll stay with you.
As a CEO, "you work for them":
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"People hate receiving cold calls."
Reframe: Nobody wants to have their time wasted.
If your offer is relevant and solves an active problem your prospect is facing, they'll be glad you called.
Change your mindset from seeing yourself as a pest to solving a problem.
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When you first start an agency, you're riddled with self-doubt.
So you'll often procrastinate.
Figure out how many outreaches you can do every single day.
Make it a non-negotiable that you stick to that number!
That's your key to success.
Focus on the micro, not the macro.
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If you’re running an agency full-time and you aren’t sending 50 outreaches a day…
You have a motivation problem.
And need to ask yourself:
Do I even want this?
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90% of agency owners overpromise and underdeliver.
It's a race to the bottom.
One promises "10 leads/pm."
Another "15 leads or you don't pay."
The next "20 leads or I'll pay you 5k."
Don't fall into this trap.
Set targets you can EXCEED.
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Top 9 mistakes agency owners make
(That you can avoid):
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If you want to hit 6 & even 7 figures in your agency:
Do the things losers don't like to do:
They don't cold call because it makes them nervous.
They don't send cold DM's because they're afraid they'll get ghosted.
Want extraordinary results?
Be willing to get uncomfortable.
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'Atomic Habits'
Most people know the habits they should have.
But they struggle to retain them.
Author James Clear explains the 4 elements that create a "habit loop":
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Agencies are an Input = Output business.
The more time and effort you put in,
The better results you'll get.
Take two agency owners:
One does 10 cold calls a day.
The 2nd does 50 cold calls a day.
Which one are you putting your money on?
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These 2 sales quotes can change your life:
1) "The sales begin when the customer says no."
- Harvey Mckay
2) "Every "no" brings you one step closer to a "yes"
- Zig Ziglar
Adopt these beliefs and overall mindset.
They'll give you the mental fortitude you need to succeed.
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Stop obsessing over the macro.
If you’re not even making $5k a month right now, your goal shouldn’t be $10k.
It should be $1k, or better yet - your first client.
Don’t get ahead of yourself!
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The more weights you lift, the more muscle you'll gain.
The more books you read, the smarter you'll become.
The more calls you make, the more meetings you'll book.
The more prospects you speak to, the more clients you'll sign.
Input = output.
It's as simple as that.
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Work is going to fill a large part of your life.
The only way to be truly satisfied is to do what fulfills you.
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The SMMA blueprint I used to make millions of dollars online while teaching 80+ people to do the same:
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