We’re at @TheDrum Awards tonight! Good luck to all the nominees!

OOH is the most inclusive channel. And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives #IPAO #RealWorldImpact

Maximum impact, minimal output. 💪 As a one-to-many channel, OOH emits less carbon per impression than all other media measured. #IPAO #RealWorldImpact

💚OOH is THE Responsible Choice Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact

OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. #IPAO #OOHTheDigitalPrimer

OOH (public media) builds trust (vs private media) through costly signalling. With its massive reach, the broadcast nature of OOH increases the desirability of products through cultural imprinting. #IPAO #OOHTheDigitalPrimer

FACT: #OOH drives online actions. Not surprising when 60% of all online spend happens when people are outside the home. #IPAO #OOHTheDigitalPrimer

OOH is 🌟the🌟 digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. 🖋️Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer

💡To future-proof themselves, brands should be using OOH to connect with a generation who crave tangible experiences. #IPAO #EffectiveOOH

💡 Did you know? OOH reaches more young audiences for longer than ANY other channel. #IPAO #EffectiveOOH

OOH delivers long-term business results, doubles the chance of brand-fame, and has been proven to increase customer acquisition, profits & market-share. #IPAO #EffectiveOOH

RT @WeAreDOOH: Experience the unexpected with our latest WinDOOH campaign in collaboration with @kineticwwUK and @OceanOutdoorUK! 🌪️ In par…

OOH drives short-term sales online AND offline. #IPAO #EffectiveOOH

OOH is the vital ingredient to maximise the effect of cross-media campaigns. Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home. #IPAO #EffectiveOOH

Congrats to our amazing partners at @WeAreDOOH!! #HomeOfCreativity

*Good luck! 🤪

Thank goodness there is sunshine somewhere! #BritishSummer #OOH

RT @VillageComms: ✨We're very excited to announce the launch of our latest campaign with the one and only @taylorswift13 ! Huge shout out t…