HubSpot
@HubSpot
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Get in your *smart* CRM era. The AI-powered customer platform to scale your business.
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Joined April 2008
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Pinned Tweet
We're SO back...with Spotlight 💡
It’s your cheat sheet to 200+ updates across all Hubspot products!
Check out
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Believe it or not, Lady Gaga is one of the best marketers of our time. Learn more:
http://t.co/O9WquINZDj
http://t.co/Tf9cDFgDOO
101
2K
4K
What’s the most underrated skill in marketing?
We’ll start: Empathy.
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1K
You’re the very first marketing hire at a startup, and are tasked with building the brand from scratch.
Where do you start?
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You’re interviewing someone for an essential marketing role, and can only ask one question.
What do you ask?
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We asked marketing leaders where they want to invest more in 2021:
1. Growth Marketing
2. Content Marketing
3. Design
4. Web Development & Management
5. Social Media Marketing
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510
The best marketers know how to take complex concepts and simplify them.
So, here’s a challenge:
Summarize your entire marketing strategy in five words or less.
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In need of a helping hand? Tweet your questions to our support handle
@HubSpotSupport
or check out some solutions in our Help Center 👉
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In need of a helping hand? Tweet your questions to our support handle
@HubSpotSupport
or check out some solutions in our Help Center 👉
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402
Every marketer should be required to take Psychology 101. Just saying.
40
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Just an FYI…
“Market to absolutely everyone” is not actually a marketing strategy.
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Normalize 👏 not 👏 having 👏 the 👏 same 👏 exact 👏 features 👏 on 👏 every 👏 social platform 👏
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It’s time to get off that “best practice” hamster wheel.
Listen in as Kipp dives into the latest in marketing with
@searchbrat
, HubSpot SVP of Marketing, in their new podcast: “Marketing Against The Grain”.
Check out the first episodes:
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At HubSpot, we believe in equality and justice, and we stand with the Black community against violence and racism, now more than ever.
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A CRM isn’t a just sales tool...
It’s a marketing tool.
It’s a service tool.
A CRM is a business tool.
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I don’t know who needs to hear this, but micromanaging your employees won’t help them do better work.
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"If you want to create a culture where people are willing to fail, you have to share what it feels like."
#INBOUND15
http://t.co/9rfpdvYbM0
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100,000 customers and we're just getting started! 🎉
We've come a long way from a scrappy startup, banging the drum about inbound marketing, to a scaling CRM platform company.
Every customer, partner, and employee helped us get to where we are today. Thank you all 🧡
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Never underestimate the power of relationship building.
Whether you work in marketing,
in sales,
or in support.
It’s all about building authentic relationships.
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Why do you need a
#socialmedia
content calendar?
#Infographic
by
@neilpatel
:
http://t.co/LH2ak1j5V6
http://t.co/BdWZPcnYwE
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“Only the companies and brands that create human connection are going to succeed.” - Henni Roini, HubSpot Marketing Manager, EMEA
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What’s the best marketing lesson you’ve learned from working in a different industry or role?
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"Create the conditions for creativity, everyone is creative but creativity takes nurturing.” - Piera Gelardi
#INBOUND17
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There's a (big) difference between marketing content that's empathetic, and marketing content that's emotionally manipulative.
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Want to shoot amazing video but don't have any fancy equipment? No prob. We've got you covered
#iPhonehacks
👉
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No five-year plan? No problem. Take our new career development quiz for help.
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You’ve just joined a company as their CMO.
What’s the first thing you’re doing?
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"Relationships are extremely vital to good marketing." - John Lawson, CEO, ColderICE Media
It’s really that simple.
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Let’s call this what it is.
Another Black life has been lost at the hands of senseless violence.
There is a system in place that created and has upheld racism, marginalization, and injustice.
It must be uprooted and rebuilt from the ground up.
Black Lives Matter.
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We all have a part in working toward the reform of a system that has favored racism for centuries.
Our work toward dismantling this system will not stop. It cannot stop. No one’s can.
We stand in solidarity with the Black community. Today. Always.
#BlackLivesMatter
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We're going back to the basics. Everything you need for an A+ digital
#marketing
strategy:
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We don’t know who needs to hear this, but: Customer service is the best tool you have to grow your business.
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Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
http://t.co/mfrwJ8capw
by
@lkolo25
http://t.co/BrKyISOa7a
6
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Nearly 65% of Google searches in 2020 were “zero-click” -- that means people got what they needed from the search results alone, and didn’t click into any site.
What do you think this tells us about the future of SEO?
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What people think marketers do:
Tweet all day
What marketers actually do:
Work tirelessly to perfect individual interactions across multiple channels and create a remarkable experience for the customer.
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Don't worry, no one can remember all those social image dimensions. Just bookmark this:
0
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Scientists say a 40 minute nap can improve performance by 34% and alertness by 100% 😴
#FridayFeeling
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What they say: “If you love something, let it go...”
What they really mean: “Please, I beg you, stop making it so hard for people to unsubscribe from your marketing emails.”
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Are you an aspiring entrepreneur? Then you need to read these 15 business books!
http://t.co/5cfAEHexeB
http://t.co/4pp1QClflk
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You can only produce one content format for the rest of the year.
What do you choose?
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When it comes to recruiting:
Prioritize potential over credentials.
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You won’t succeed unless your customers do. Introducing Service Hub - now available in HubSpot.
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In 2020, the top social media platforms used by U.S. marketers are projected to be:
1. Facebook (87.1%)
2. Instagram (75.3%)
3. Twitter (66.5%)
4. YouTube (53%)
5. Pinterest (35.8%)
Which one does your business use the most?
Source: eMarketer
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If you can't tell a pivot table from a VLOOKUP, this guide can help you become an Excel wiz.
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Social media and search engine marketing should be treated differently.
@michaelreynolds
#INBOUND16
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Tell us you’re a woman in business, without telling us you’re a woman in business.
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We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
need you to stop saying funnel when you mean flywheel. 😉
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"Pursue something so important that even if you fail, the world is better off with you having tried"-
@timoreilly
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5 Infographics to Teach You How to Easily Make Infographics [+ NEW Free Templates]
http://t.co/J62LuOxMdn
http://t.co/qK9uv6pKl8
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When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
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Reminder: Empathy is empathy is empathy. The same understanding and compassion you show your friends and family? Your teams need it, too.
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Don't worry, no one can remember all those social image dimensions. Just bookmark this:
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If you could recommend one tool (productivity, collaboration, etc.) that every remote worker needs, what would it be? 💻
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Employee burnout isn’t an individual issue; it’s a company issue.
If your employees are burnt out, your customers are going to feel it – and what hurts your customers, hurts your bottom line.
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Finish this sentence: The best salespeople understand __________.
P.S. If we like your answer, we might share it somewhere else!
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Awaiting a verdict shouldn't mean awaiting change to what is so clearly broken. That’s why we’ve just donated $10k to
@NAACPmpls
to help fight systemic racism. We stand with our Black employees, customers, partners, and community.
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Now FREE in HubSpot CRM:
Email Marketing
Ads Tools
+ so much more
It’s more powerful than ever and 100% free, forever. Get
#HubSpotFreeTools
:
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Normal heart rate:
⠀ /\⠀ ⠀ ⠀ ⠀ /\
__ / \ __/\__ / \ _
\/⠀ ⠀ ⠀ ⠀ \/
When you see the comments rolling in on a social post:
⠀/\⠀ /\⠀ /\
_/ \ /\_/ \ /\_/ \ /\_
⠀ \/⠀⠀ \/⠀⠀ \/
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We stand together, louder and prouder than ever
@HubSpot
. 🏳️🌈 Happy
#Pride
Month. 💜💙💚🧡💛❤️
#GrowingWithPride
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Don't worry, no one can remember all those social image dimensions. Just bookmark this:
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Nearly 83% of U.S. employees say they feel emotionally drained from their work, according to Mental Health America.
Yikes.
We're not exactly an exception. We 🧡 feedback, but it comes with hard truths: Like our own employees' burnout.
So, we decided to address it. 🧵 (1/4)
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How to sell anything:
1. Make it about them.
2. Do your research.
3. Contribute first, sell second.
4. Listen.
5. Remember, you’re selling to a person.
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Happy National Grammar Day to everyone who rights for a living! Erm, you know what we mean. ✍️
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