📣 DV's Q4 Quality and Attention measurement benchmark report is out! Brands, use this report to: 🔍Contextualize media performance 📐Calibrate quarterly performance metrics and goals 🧪Refine media planning and performance Read the full version:

DV London office got a makeover — double the size. We've come a long way from the Holborn neighborhood to now a big lot on 1 New Oxford Street, a unique island site bordering Covent Garden, Bloomsbury, Soho and Fitzrovia. Here's a look at our grand opening. 🎀 🥂

How to fight ad fraud: 👀 Stay educated 💸 Follow the money ➰ Use end-to-end tools (with human oversight) 🤝 Collaborate with ad tech leaders Stay tuned for the full video of our CIO, Jack Smith's full talk at @IABEurope Advertising Horizons.

Samir Karpe, Group Director at DV, penned a blog on @Social_Samosa distilling the key facts APAC marketers need to know about measuring media quality, for campaigns to perform at their highest potential:

January in Indonesia: a recap. 🧠 @OmnicomMediaGrp LunchNLearn & @GroupMWorldwide Huddle: Insightful sessions, Kahoot quizzes and games — we snuck in some swag prizes and delicious bites in between 🍸 Mixer at Lucy In The Sky SPARK in Jakarta Cheers to a great first month 🌟

A retail media é a nova estrela em ascensão do mercado publicitário. O Guia do Anunciante para Mensuração da Retail Media da DV apresenta os desafios e oportunidades deste canal para a estratégia de comunicação das marcas. Leia o artigo do @meioemensagem:

Data privacy in 2025 is about balancing compliance with AI’s potential. @EconomicTimes interviewed DV's Conrad Tallariti, APAC Managing Director, & other tech leaders for their expertise on how to navigate data privacy with nuance. Read the full piece:

👋 Any attendees going to @IABEurope’s Advertising Horizons on Feb 4? Jack Smith, DV’s Chief Innovation Officer, is speaking in an afternoon session: “How Do Creative Ads Address Societal Challenges?” Event info here: We’ll see you in Brussels! ✈️

We honored tradition this Chinese New Year by whipping up a feast! 👩‍🍳 Our Singapore team members showcased their culinary talents with a friendly cooking competition. Cheers to many more.

Excited to announce our partnership with @edo_data to bring AI-driven optimization to CTV advertising! Using EDO's CTV engagement data, we’re enhancing campaigns with Scibids AI for better results. Learn more:

DV’s Corina Luong, Senior Sales Director - Vietnam, was featured alongside Tien-Huy Nguyen, Group CEO of Pencil Studio, in the most recent episode of the MMA Vietnam Podcast! Tune in to the episode to learn how AI is revolutionizing digital marketing:

🚨 A new analysis from the DV Fraud Lab uncovered over 200 properties featuring mostly AI-generated "AI slop" sites that mimic legitimate publishers, threatening ad spend and campaign performance. Learn how to stay a step ahead and outsmart fraudsters:

🍸Here’s a dose of FOMO: DV met up with agencies and brands in the APAC region, at CYT Kitchen & Bar in Vietnam for a networking night. The “Basil Brand Boost” and “Attention Seeker” cocktails were a nice touch to discussion about media measurement.

DV's CMO Dan Slivjanovski quenched the curiosity of advertisers and marketers at CES with insights into what to look out for in 2025. Check out our CES recap:

RT @WIRED: A new report, shared exclusively with WIRED, shows how an AI content mill with hundreds of sites managed to pull big-name advert…

Our post-bid suitability measurement for @TikTokBusiness now includes 18 additional global markets. With this release, brands will benefit from DV’s AI-powered classification technology across a broader global reach. Learn more:

We were thrilled to see everyone who attended yesterday's CES CMO session featuring DV’s Dan Slivjanovski! It was an insightful discussion about leveraging data and analytics to personalize advertising. Did you attend this year's event?

New blog! Discover how AI-powered crawlers and scrapers are driving an 86% increase in general invalid traffic (GIVT) and what it means for your digital ad campaigns. 📈🤖 Read more here:

👏DV Women’s Empower Hour at @CES was incredible! DV hosted a happy hour this week in partnership with SeeHer and She Runs It, convening some of the brightest women in advertising and technology. ‘Til next year!

🥂Our CES happy hour was a “Proper” good time. Thank you to everyone who joined us at Proper Bar on Jan 7. We enjoyed your company and look forward to reconnecting throughout the event and continuing conversations thereafter!