Theodore
@theothemarketer
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Kinda figured out Youtube and SEO, now trying to master this algorithm...
Joined September 2022
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About me:
- 3,000,000 YouTube subscribers
- 600,000 pageviews/m blog
- 7 figures in B2C infoproduct sales
- Haven't sold anything on 𝕏
- Love to help strangers in DMs
- Probably too curious
- Can play ukulele
I'm here just documenting my process for both of us to learn
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I single-handedly built a 7 figure sales page for a digital infoproduct.
Here's are 10 quick ideas you can try that helped me get to an 8% conversion rate:
1) Red CTA buttons do better than any other color.
2) Testimonials. Train people how to create good testimonials for
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750 pages of gold, basically an SEO textbook that's been updated for 2023.
Did these guys work at Google or something?
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In March 2023, I published 20 articles on my DR60 blog.
Each article had at least 4,000 words from chatGPT and 5 midjourney images.
I did ~3 articles a day for a week.
The results a few months later is an additional 75,000 monthly pageviews, or at least $1,125 in monthly
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I know this is dumb, but here's how to increase your mobile pagespeed by disabling LazyLoad.
1) Wordpress 5.5+ comes with LazyLoad, so all images are lazy loaded automatically, at least with their solution.
2) We DON'T want to lazy load ANY images above the fold (when viewed
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This is the best I can do with Mediavine ad scripts loading on the site:
- Cloudways host
- GeneratePress theme
- Breeze cache
- Shortpixel to reduce image size
- Shortpixel CDN for my responsive image sizing and auto serve webp
- Cloudflare CDN for everything
- Cloudflare
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I've hired and trained someone to create chatGPT-assisted articles for my blog. I pay her $4,000/m.
Right now, she's doing 1 article per day at about 5000 words. This includes images, internal links, formatting, all my onpage secrets!
In September, I'm going to join her with
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First ever Ezoic payout, took 6 months, but hit the 1k minimum that I set! 🥳
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Public SEO Audit of: The Website Flip
Feel free to read through and see if you learn anything you can apply to your site. This was a hard audit, but I found some stuff
@TheWebsiteFlip
could apply.
1) Click Depth
The first thing I'm going to check is click depth. This is a
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$1.3m in course sales in less than 2 years, 90% margin, 0 employees
What would I tell myself if I could go back in time?
1) when you pass $100,000/m don't start a new project. Its very easy to spend that money and justify it by trying to "diversify". Nope. Keep doing what's
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Last week, I generated 10 articles completely with AI for $0.40 total.
Then I hired an expert to proofread, edit, and add 3 pics to each article for $600 total.
2 snippets already scored...
AND I get to add an expert to my about page!
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Last year, I bought a few pets blogs and 301-redirected them to a new domain. I uploaded ~100 AI-edited posts, and haven't touched it since.
Here's the search console:
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301-redirect experiment going very well... Might just acquire my way to mediavine 🤔
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Click-through rate is an overlooked semi-uncontrollable SEO factor.
But, Google literally gives you the data to help control it.
How did we raise the CTR on this page?
1) We ranked higher. Everybody knows that on average, higher ranking positions get more clicks. Maybe
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Here's what I've done in the last 60 days:
- Added "Reviewed by ..." To my posts. Custom plugin, shows face, and adds schema. Paid real experts to review them, $5,000+ spent so far. Author names link to their author pages.
- Added custom Author pages. Linked to schools,
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Woke up to my first ever niche site affiliate commission! 🥰🥳
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In the last 2 weeks, I've been building a tool that lets me launch an entire WordPress blog generated with AI.
Its finally working, and it passes an AI-detection tool:
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I've spent over $35,000 on links.
I'm not sure who need to hear this, but...
You're probably overpaying for HARO links.
(8 links for $950 on a Fiverr gig - or $120/link)
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I have 2 "successful" YT channels.
The first one is 7 years old, has 2M subscribers and has earned $300,000 in course sales.
The second one is 3 years old, has 870K subscribers and has earned $1,300,000 in course sales.
How did I earn more money with less susbcribers?
1) On
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I've never used Google Discover, but I decided to scroll through it this morning.
I found a website in my niche that I've never seen before...
Curious to what kinda traffic it was pulling in, I popped it into Similarweb. This massive site is doing almost 5,000,000 monthly
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I started a new cluster of keywords for this site, 50 posts.
How did I find them? I used Ahrefs and looked at a competitor's "top pages", Page 4!
How did I create them? A content agency, $2000 total.
Already earning $200/m from ad revenue, meaning a nice 120% yearly ROI. 😍
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Someone asked me what my "Hub and Spoke" model of internal linking is.
Before we continue, you should know I implement this on my main site, and it has grown from 409k to 529k monthly pageviews in the last 2 months.
My model is simple and accomplishes these things:
1) Makes
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Looking for another team member who wants to learn about SEO, utilize chatGPT, and work full time with me (2-4 articles per day)
Pay is negotiable based on work quality and quantity, but aiming around $1,500-$3,000/m
DM me your past work or portfolio if interested
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2024 will be the year of Google Discover in SEO.
1) It's like playing a lottery. The psychology is against creators, variable-ratio reinforcement will make getting a viral post feel amazing. Also when you win, you can win BIG.
2) The rules don't matter (I've seen sites get on
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My best performing organic "backlink magnet" is a page with a custom PHP plugin that deeply satisfies the searcher's intent.
Nobody else had built the resource, probably because it cost me an entire day of wireframing and $500 on Upwork for a dev to build it.
I'd spend 8 hours
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Introducing: FirstDraftFactory...
An AI-powered tool that lets you create a massive amount of draft articles from only a keyword list.
Free beta for the next 24 hours (I was sending way too many DMs):
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Not sure about AI-assisted content? Here's an objective test I'm running...
30 posts so far, each edited by an expert who also added some images they took.
4 snippets, 20 ranking on the first page, and 28 in the first 3 pages within 6 days!
Want the tool that did this? 👇
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I've spent almost $500,000 hiring freelancers on Upwork.
Here's my 3 best tips to get an "A" player as quickly as possible.
1) Hire a lot of people. I usually hire at least 3 people for a project, but I've been hiring 10. The chance I get an overachiever is much higher. You
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Which one of you programmatic SEOs created this fully AI site?
> LovingKansasCity com
Fake authors, stolen images, 345 posts and web stories uploaded in a single month, and even ezoic ads!
Also, almost everything that is ranking is a web story, not an article.
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This one post is doing better than entire blogs I've created.
It was 100% AI-written.
I added images with MidJourney, and they're on the SERP snippet.
I created a useful quiz plugin using chatGPT and installed it, so that the post was unique to my competition.
Will it last?
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@HeyPJB
Yes, mostly by asking it to write 3-4 paragraphs about a specific subheading.
And adding "can you...":
> "rewrite that in an 8th grade level"
> "rewrite that like you're an expert"
> "add a list to that"
> "include a hypothetical story to help explain"
> "use shorter paragraphs"
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Blogging is crazy.
I started by taking my YouTube videos and having a cheap service transcribe my audio back into "articles".
They ranked, so I polished them up, and then qualified for display ads.
Now, the blog earns 5x my YouTube channel, and it's easier to make a blog
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A few months ago, I spent $10,000 on backlinks from sources like Fiverr and big-name link agencies.
Today, I made a video detailing the links I received, including the exact domains that linked to me and the fiverr gigs I purchased.
Watch my case study:
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If you're thinking about switching themes, do it.
This site was on ThriveThemes, and now it's on Generatepress. It's taken me 3 days because some of the stuff on Thrive doesn't like to play nice when converting.
(The 93 SEO score is because it's on a staging site with
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The cost of this content cluster was $2000 from a content agency. I just hit publish.
280k pageviews @ $15 RPM = $4200
That's a 110% ROI in under a year!
About time to go through and improve the content, add some images, and interlink them.
P.S. they all have a unique keyword
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My AI assisted content is doing very well.
Here's some secrets to my process:
1) I ensure that both the prompt and the editor know that user engagement is the top priority.
2) We cut the fluff and put what the user is looking for at the top. This is contrary to many recipe
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I found a new category to cover in my niche!
I had 3 articles on this topic, and I just added another 25 in the last few weeks. And yes, they're AI-assisted.
Something interesting though, I didn't do keyword research for these, they were just topics that made sense to create
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New high score! November's income report came in at $294,972 😱😍
Watch my breakdown:
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As someone who has sites both helped and hurt by the Helpful Content Update, heres my $0.02:
1) The site with AI got a boost, probably because the content is in-depth, long-form, and has an amazing moat. This blog has a YT channel with over 2,000,000 subscribers, and 3 books
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October 2023 Main Website Review:
Income: $11,388
Pageviews: 623,308
My main expense is paying my assistant to create the AI-assisted articles we've been working on ($4000 for her!)
She's been adding a TON of posts, internal links, and images.
@HonestBlogging
is teaching me
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I just tested some AI-content bulk publishing tools, and wow...
ChatGPT prompted by someone with a brain has a huge advantage!
I couldn't believe the horrible quality of automatic internal links and the headings used.
Here's how one ended:
H2 - "Conclusion"
H3 - "Recap and
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Dog Website Bundle for Sale
Last 30 days: $1,065 & 48,000 sessions
Price: 33x Multiple, but negotiable
$1,000 Referral Commission if you help me sell
Opportunities:
- Merge Domains for higher DR
- Increase RPMs by moving off Ezoic
- Focus on Affiliate Content (hardly any)
-
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The spike is a course launch. The rest is from a membership.
The course's price is $497 and has made $241,000.
The membership's price is $29/month and has made $1,065,000.
Which would you rather sell?
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I just found a GREAT way to perform keyword research that is user-focused.
(ChatGPT made this a 10 minute task)
Scrape the anchor text that's on the Wikipedia page about your topic:
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1) added an image
2) added a YT video
3) added ~300 new words throughout the article
I was looking through the results of one of my experiments where I updated posts that weren't performing well.
Some of them are skyrocketing!
Can you guess what I "updated" on these posts?
It took less than 10 minutes each😲
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I just found a way to score a ton of cheap (many are free), relevant backlinks... that may even send your site some traffic.
From what I can tell, my blog went from DR 60 to DR 61 when this onslaught of new links landed.
It's about to be abused, but here's the method 👇
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The only thing I changed is paying $90/month for Cloudflare Argo.
Worth it?
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Just gathered 1,000 fans here! About me if you're new:
Been a creator on YT for 7 years, and started blogging 5 years ago when I transcribed my videos and realized they made more ad money than YT.
Last year I earned $1,000,000! 🤯
Hoping to share my lessons with you ❤
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What makes a viral YouTube thumbnail?
I've stockpiled over 3,000,000 subscribers & 150,000,000 views in the last 8 years with less than 500 videos published. Here's the main checkboxes to hit:
1) Visual in nature. The thumbnail is an image for a reason, it should be very
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Some simple tricks I implemented a few months ago to increase my natural link velocity...
(I woke up this morning to a new DR 82 and DR 35 contextual link... 😍)
1) Show your author's name above the fold, with credentials (if possible)
2) Show your author's profile pic above
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Don't sleep on Bing Webmaster Tools.
Some of my new posts are ranking on page 1 or 2 within 24 hours of posting, absolutely no idea why this is happening, but not going to complain!
Note: August was when I started pushing AI-assisted content hard
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One site decimated by the Helpful Content Update, another seeing a nice boost.
The one I use AI to help write is the one doing better 🥲
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I earned $24,542.21 with a single 4 minute YouTube video. I didn't even create the video, I just introduced a "competitor" and then their video played.
How did I do it, and what can we learn about the YouTube algorithm from this lucrative experiment?
Hint: it has to do with
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This website has 15 posts.
I'll send 10 random people who like + leave a comment on this tweet $50 if I haven't published 50 total posts by Jan 1.
Who's in?
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In my own experiments using YouTube data, I've found that implementing a small change to my videos GREATLY increases call-to-action compliance.
As you can see below, no ask in the video resulted in 3% action being taken. This could mean clicking a link, subscribing, or giving
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Have you done any SEO experiments lately?
This one led to a really optimistic search console graph! (Any guesses how I did it?)
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Today I 301 redirected a 4th website to my brandable pet domain, moving all the posts and absorbing the DR. Tomorrow I'm doing the 5th one.
Wish me luck!
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I bought this site at a 29x multiple right where you see the peak of traffic.
$31,000 out of my pocket, largest wire transfer I've ever done.
Pet site. Hit by the HCU. Many lessons learned.
They can't all be wins 😬
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Why am I putting effort into growing on X?
Here's 4 tactical reasons:
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Almost 3 months into my AI post experiment...
I've paid my assistant $12,000 to generate and edit over 100 posts. This isn't a "one-click solution", though.
My assistant has a Master's degree, and is adding internal links, citing sources, adding clever MidJourney images and
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I lied when I said I've never done affiliate marketing.
One time I made a 13 minute YouTube video about a single product and now it has 120,000 views.
I earned the company almost $100,000, and myself $37,000!
Then they "switched their affiliate provider" and suddenly my links
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I created 90 posts with full AI. I hired this freelancer to proof-check them and add images of her pet to each one (EEAT, right?)
She sent me this message, saying how informative they were to her, not knowing that I generated them:
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Let's gooooo 🥳
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I guess I wasn't kidding about acquiring my way to Mediavine!
Just bought another pet niche site to 301-redirect, 6 total so far. Thanks for the super easy transfer
@MintedEmpire
❤
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I was really scared of moving from Converkit to Beehiiv, and so I asked my newsletter what they thought from a test email.
They liked it!
They mostly cared about what was in the newsletter...
And now I'm saving $167/m.
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Imagine you share a video on X, rambling about how some creators should segment their YouTube channels, and a big influencer you admire watches it.
They DM you to thank you, so you create a 40 minute video breaking down their content for free, hoping they're not offended at
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2024: the year real businesses with DR80+ domains partner with SEOs, add 10,000 AI posts, and split the new revenue
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Make content so amazing that even the government considers you an authority.
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Last year, I created a sales page for my $497 product, which achieved a 7.35% conversion rate.
I used 9 YT videos and 10 emails to drive 6,884 sales page views, which resulted in hitting my revenue goal of $250,000.
This year, my goal is to utilize paid ads. I don't care
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I paid $600 for 30 unique images for one of my niche sites, and many people said I overpaid...
Which got me curious! 🤔
What does everyone pay for custom pics?
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Do you segment your email list, but not your YT videos?
Check out this clever YouTube strategy that I stumbled upon and could be easily applied to:
-
@indexsy
-
@Charles_SEO
-
@nichepursuits
-
@nathangotch
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You're gonna see a lot of Blog SEO experts focusing on YouTube in 2024.
I'm calling it now...
@nichepursuits
will hit 100k subs very soon
Love the new video! 😂
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Uh oh.
Youtube is about to be flooded with Sora-generated AI videos, like Google Search was with GPT text.
I predict YouTube gets worse at predicting what you want in the next 24 months.
I wonder how this will affect TikTok's algorithm...
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My largest site has recently hit a traffic dip, but it's not completely SEO related. My best page accounting for ~20% of all traffic, received a "cease and desist" in July and I had to completely rewrite the page to avoid a trademark lawsuit!
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@jkadis
ThriveThemes for sales page
Converkit for email marketing
Teachable for course hosting
OBS for recording videos
My assistant adds subtitles, I think she uses Adobe Premiere to generate them, then edits manually
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In 2024, I'm gonna try to automate and revive my first successful channel.
I havent even published in 495 days, but I have a lot more skills, experience, and ideas than I did in 2016.
I'll be documenting the lessons here, should I build in public too?
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I've never done affiliate marketing on my blog.
What's your best piece of advice, or recommendable resource for me to start?
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I'm looking for a few people to test my website that helps you create AI-generated content (ripe for editing) specifically for niche sites. DM if interested in trying it!
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Quick user-experience trick: These were dark blue with a dark blue line. Now they're light blue, with a red line.
The red line is thicker, and lower than usual.
I changed it because I was on a site that had VERY customized anchor text css (the underline was a gradient), and I
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My site is very seasonal, but I didn't realize how much more traffic I have this year (solid blue) compared to last year (dashed blue) 🥳
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@tomsmith585
My thoughts:
1) too many articles per day will set off Googles AI sniffer
2) $133 for a human-edited, formatted article with internal/external links and images seems like a fair price to me
3) my freelancers are my friends, I want them to win with me
4) if I take the easy
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How to earn $78/month:
Option 1: $15,000 in an index fund
Option 2: Write an article about poop
🤡
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This post never had a "table of contents" and because of that, only the main link was in SERPs.
Next, I added a TOC, and it added 3 mini links under the main position.
You can see here the impressions are counted, resulting in a lower CTR, even if SERPs never changed...
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I may have found some AI content ranking in the wild! TVs are not square 😂
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If you have a YT channel and want to immediately level it up, do these 3 things:
1) Pay $100 for a thumbnail, no less. This is your bow-tied, velvet-lined gift box. The chocolate might be good, but the packaging must be great. You are probably an operator, not an artist, so
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Google asked and Nate delivered 😂
I'll be checking this keyword position in a week to see if it changed!
Side note: TravelLemming is a site you should study. Don't buy a $297 course, instead spend 3 hours looking at the way this site is set up.
Beautiful on-page SEO.
@searchliaison
@tonythill
@andoreiatravels
@nichepursuits
Thank you. Example: Things to do in Seattle. This Reddit thread has been in top 5 for over a month, pushing our guide way down. Hard to see how telling people to take fentanyl and engage in lewd acts is more helpful than an original guide by a local.
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This job board website is in my niche.
I tried to buy it, but apparently it makes $20,000/m, and attracts MONSTER links due to being a job board (think state employment and university websites).
The tech looks like it is 20 years old. I could do it better, but should I?
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Who's the expert that can help me with this?
The link Google used as an example of "unnatural" was a podcast site citing one of my articles
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I should've added amazon links a long time ago! I didn't realize how easy the extra revenue is if you already have traffic 😱
Comes out to a 30% RPM increase for this site!
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When I hit 10,000 followers, I'll publicly share this brand, some secrets about it, and start building the blog in public.
(shhhh, if you already know it 🤫👀)
I almost guarantee you know someone who would recognize it, too:
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This post's traffic was almost "500" before I bought it and merged with my 301-redirect experiment site.
After the merge, it's almost "1500", and still growing!
Google Analytics report is even better at a 5x total increase.
Total websites bought and 301'd so far: 6
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We haven't posted to our YT channel in over 6 months and the best performing video is one that is very keyword oriented, and delivers on that keyword with personal experience...
"AdSense vs Ezoic vs Mediavine vs Monumetric"
Second best is a $10,000 backlink case study
Third
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Just watched
@Charles_SEO
's recent video on the HCU...
First site has Ezoic (3-4 above the fold ads).
Second site has Mediavine (0 above the fold ads).
Both pet niche, same EEAT, roughly same DR. Is "having Ezoic ads" a negative ranking factor to Google now?
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Should I share the actual domains that linked to me in this $10,000 link building experiment for my next case study?
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Pro tip: take a screenshot of your page with the Nimbus Screenshot Chrome Extension, and then look at the whole thing visually.
Does it need anything to break up the wall of text?
If use, use these:
- Headings
- Lists
- Images
- Videos
- Tables
- Quotes
- Highlighted areas
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@cjoows
Buying similar sites with content from Flippa and other brokerage sites, then moving the posts over to the main site, and 301ing the old domain to the new domain, so I'm effectively absorbing their content and links
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