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Meet Michael Santiago, a
#Qwoted100
PR Superstar and Senior Content Editor at
@launchthat
.
By establishing and maintaining relationships with reporters and media professionals, Santiago makes connections that made a big impact for his clients. With a deep expertise in content
Today's PR tip: Always consider the reporter's audience when you're putting together a pitch.
The reporter is writing or producing content for THEIR audience - & you should be writing pitches with that in mind.
#PRTips
I'm joining WSJ's coverage of the Trump campaign, with the amazing
@learyreports
and
@vmsalama
! Reach out at natalie.andrews
@wsj
.com - or DM for signal.
🚨 Some personal news 🚨
I'm incredibly excited to share that I'm starting a new position as Senior Editor of VC, Startups & Tech at
@BusinessInsider
.
I've been a long-time admirer of Business Insider's startup and tech coverage. I can't wait to get started!