VictoriaSEO
@VictoriaSEO_
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Building a niche site from scratch, documenting the progress 😇
United Kingdom
Joined June 2022
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Pinned Tweet
Officially one year since I launched my site! 🎉
Since then, there’s been 159k visitors from Google, 2.3M impressions, and $4,812 in earnings.
Very excited for the next 12 months; still plenty of milestones to look forward to 😍
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August '22 (Month 13) --
📄Total articles: 200 (+18)
🚶Traffic from Google: 68,800 (+17%)
💰Affiliate revenue: $1,314.48 (-16%)
💰Ad revenue: $1,174.28 (+756%)
💹Total: $2,488.76
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16th July 2021: the day I finally decided to launch my first niche site
Today: *just wishing I started sooner* 😅
I’m still learning, and there’s a long journey ahead of me for sure - but wow, just looking at this graph makes it all feel oh so worth the grind ☺️
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First 9 days with Mediavine:
Aug 3: $2.31
Aug 4: $11.41
Aug 5: $19.05
Aug 6: $20.50
Aug 7: $30.68 (spike in traffic)
Aug 8: $24.77
Aug 9: $26.23
Aug 10: $32.99
Aug 11: $33.35
Already 11x what I was earning before. Hoping to see it continue to trend this way! 😇
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One week to go until I officially hit the 1 year milestone with this site!
Still a long road ahead to reach the dizzying heights that I have in mind, but I'm just making sure to savour the journey for now 😇
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January '23 (Month 18) --
📄Total articles: 288 (+32)
🚶Traffic from Google: 95,900 (+30%)
💰Affiliate revenue: $1,807.49 (+0.3%)
💰Ad revenue: $2,152.44 (-7.4%)
💹Total: $3,959.93
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Yesterday I found the 50 keywords that I believe will double my site's traffic by the end of the year.
Here's how I found them, and how you can too:
🧵👇
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September '22 (Month 14) --
📄Total articles: 215 (+21 / -6)
🚶Traffic from Google: 60,900 (-12%)
💰Affiliate revenue: $1,052.31 (-22%)
💰Ad revenue: $1,971.61 (+49%)
💹Total: $3,023.92 (🥳)
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Target: 300 articles by EOY
Goal: $3k/mo by EOY
Note how my target is something that I am in *direct* control of, whereas my goal is not.
An important thread on mentality👇
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October '23 (Month 15) --
📄Total articles: 220 (+5)
🚶Traffic from Google: 61,200 (+0.5%)
💰Affiliate revenue: $1,398.64 (+28%)
💰Ad revenue: $2,339.11 (+17%)
💹Total: $3,737.75
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November '23 (Month 16) --
📄Total articles: 239 (+19)
🚶Traffic from Google: 71,100 (+16%)
💰Affiliate revenue: $1,281.77 (-8%)
💰Ad revenue: $3,055.06 (+30%)
💹Total: $4,336.83
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Kind of ironic to see so many articles about the “Helpful Content Update” essentially just paraphrasing each other and not adding anything beyond what Google has already said.
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Launched *another* new niche site last week, and it’s off to a flying start 🙌
Finally at a point where the systems I had in place to grow my main site are ready to be scaled (through automation and a few trained operators).
4 new sites coming in 2024 - stay tuned 😇
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Officially hit the elusive 50k visits in the past 28 days.
Next stop: 100k?
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June '22 (Month 11) --
📄Total articles: 164 (+11)
🚶Traffic from Google: 47,600 (+70%)
💰Affiliate revenue: $1,199.02 (+79%)
💰Ad revenue: $118.15 (+74%)
💹Total: $1,317.17
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The article I published yesterday covering an extremely competitive keyword is on page 1 this morning 😇
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Officially just crossed over the $1k mark over the last 30 days!! 🥳
Can't quite believe my eyes right now.
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Not *quite* the $100/day milestone with Mediavine just yet, but yesterday’s RPM and earnings are more than a welcome sight 😇
Looking forward to posting the full monthly income report in a couple of days!
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July '22 (Month 12) --
📄Total articles: 182 (+18)
🚶Traffic from Google: 58,500 (+22%)
💰Affiliate revenue: $1,552.21 (+29%)
💰Ad revenue: $137.00 (+17%)
💹Total: $1,689.21
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Officially crossed the 250 article mark today 😇
Also, I've changed my mind about selling in January. Even though it might be worth six figures (🤯), I think I can push it much further. I want to hit the $10k/mo mark in 2023.
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Noticeable bump in traffic yesterday (new all-time-high, I think?), and very nearly a $110 day from Mediavine! 😇
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December '22 (Month 17) --
📄Total articles: 256 (+17)
🚶Traffic from Google: 73,700 (+3%)
💰Affiliate revenue: $1,801.74 (+40%)
💰Ad revenue: $2,323.67 (-24%)
💹Total: $4,125.41
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It's a day for 1000s apparently!
Just found out that my site has also officially crossed the $1000 mark for affiliate earnings this month 😇
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Two weeks into Q4, my site is on pace for a $3.5k month 😇
The best part? I've actually been working on other projects this entire month so far.
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Overtaken last month's affiliate earnings ($1,199.02 in June) with a week left to go this month.
Very pleased!! 😇
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Turned on the revenue tap for site
#2
last month 🥳
The RPMs are pretty terrible, but it’ll do until Mediavine! The main thing is that it’s now profitable 😄
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Crossed the $900 mark (over the last 30 days) for the first time today 🥹
My first $1000 month is now on the horizon (before the 12 month milestone!)
Scaling further with another batch of content is the very first thing on the agenda when I’m back from my holiday…
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Site
#3
achieved its first >100 click day yesterday! 😇
(I’m assuming it has something to do with Xmas/Boxing Day, but I’ll take it!)
It’s just 1.5 months old.
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March '23 (Month 20) --
📄Total articles: 298 (+0)
🚶Traffic from Google: 86,900 (+14%)
💰Affiliate revenue: $1,722.97 (+9.5%)
💰Ad revenue: $2,717.30 (+23.3%)
💹Total: $4,440.27
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Been slowly working on a 2nd site these past couple of weeks. Great to see Google already showing it some love 😇
It’s already getting some Discover traffic, too 👀
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New all-time high! 😇
2,600 visitors yesterday.
Looking forward to seeing if this next flurry of content will enable me to break the 3k visitors per day milestone.
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Update on the second site (which is now just over one month old):
52 articles now published, and the growth seems to be coming along nicely 😇
Still nowhere near monetization levels, but everything's got to start somewhere!
Next stop: 100 articles by end of month 2?
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Well, I can’t say I was expecting this so soon after the last tweet…
…but I’ve just hit the $100/day milestone with Mediavine! 😇
Not *quite* the $100/day milestone with Mediavine just yet, but yesterday’s RPM and earnings are more than a welcome sight 😇
Looking forward to posting the full monthly income report in a couple of days!
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Crossed the $1000 mark for this month as of yesterday.
Crazy to think that just a few months ago my site didn't even earn that in an *entire month* 😅
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If you’re like me, and you’re always tinkering with your site, be wary of ‘performance creep’
Tiny iterative changes over a period of 12 months turned my *super*-optimized site into one that started to fail CWV tests recently.
(Fixed it now, though!)
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Well and truly back into the rhythm now.
2 articles published yesterday, 2 articles published today, got the next 2 lined up for tomorrow...
It's a grind, but there's nothing more satisfying or addicting than hitting that 'publish' button
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I've stayed silent until now, but I'm sorry, it's *so* obvious when an article has been written using AI (in a technical niche).
What it generates might pass the sniff test to a non-expert, and it might even read well, but the factual inaccuracies it makes are terrible.
(1/4)
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Long time no speak! I haven’t been active on Twitter/X recently because I picked up a heavy software dev contract that just ate up allll of my time 😅
Quick update: My main site got hit quite hard in the recent HCU (-30%, ugh) - but the second site is chugging along nicely! 😇
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On the cusp of being eligible to apply to Adthrive (~100k pageviews in last 30 days). Would you make the switch in my position? 🤔
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April '23 (Month 21) --
📄Total articles: 335 (+37)
🚶Traffic from Google: 78,100 (-11%)
💰Affiliate revenue: $1,393.84 (-20%)
💰Ad revenue: $2,238.14 (-18%)
💰Sponsor revenue: $300.00
💹Total: $3931.98
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So, traffic is continuing to head in the right direction, and reaching 50k visitors next month isn't out of the realm of possibility
BUT, I don't have Google Analytics (UA) set up for cookie & page-speed reasons. This unfortunately means I will be ineligible for Mediavine ads...
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Pressed the 'publish' button twice again today.
Every article I've published over the last week is already on the first page of Google, which will never not be extremely satisfying to see 😇
Very much looking forward to sharing my site's finalised stats for June tomorrow!!
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Just stumbled across a competitor in my niche with a view counter on every page.
What a gift! 😍
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Crossed the 100 clicks/day milestone with the second site! 😇
(Shameless plug: if you're interested in starting a niche site, I offer a beginner's guidance service via the link in my profile 👀)
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Mediavine ads have gone live today (last night), finally!
Actually pretty pleased with how unintrusive they're all appearing. Looking forward to seeing what the RPMs are like (I'm aware they're going to be quite low initially, but anything is better than what I had before 😅)
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Surpassed 2000 followers yesterday without even realising. Thank you all so much for following along with my journey! ☺️
Only been on Twitter for just shy of 6 weeks now, and I've thoroughly enjoyed sharing all of my exciting updates and milestones - here's to many more to come!
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With Mediavine fully installed on my site (and now that I'm done tinkering with settings [for now!]), it's time to increase content velocity.
I'm jumping feet first into outsourcing again with about 50k words ordered (this time armed with some experience).
Exciting! 😇
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That's a few $150+ days in a row now with MV. Peaked at $191.52 on Black Friday (so didn't *quite* hit the $200 milestone), but I'm still extremely happy with that 😇
More than made up for a few lacklustre days earlier in the month. Bring on December?
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February '23 (Month 19) --
📄Total articles: 298 (+15 / -5)
🚶Traffic from Google: 76,100 (-20%)
💰Affiliate revenue: $1,573.78 (-13%)
💰Ad revenue: $2,203.98 (+2.4%)
💹Total: $3,777.76
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New all time high for the 2nd site 😇
Ticked back over the 100 clicks/day mark right at the 3 month milestone!
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I’m away from the office *again* this week.
Before I left, though, I spent a few hours really trying to improve my Mediavine ‘Health Check’ scores (which were mostly in the yellow)
Fast-forward a few days, and I just hit a new peak with Mediavine…
Sep 3: $70.87 😇
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Just finished my first work day since coming back from Italy 🇮🇹
I published an article, prepped tomorrow's post, and snagged a neat little domain hack for a side-project (more on that soon!!)
All that before noon - oh, and apparently I've overtaken last month's revenue today😇
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May '23 (Month 22) --
📄Total articles: 387 (+52)
🚶Traffic from Google: 65,900 (-15%)
💰Affiliate revenue: $1,336.03 (-4%)
💰Ad revenue: $1,693.85 (-25%)
💹Total: $3029.88
Still reeling from the last update (-20% MoM, ouch), but the trend towards the end of the month is
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Decided to have a quick look at some of the writers I used to hire on Fiverr to see what a 1000 word article would set me back now...
A few of them have gone from ~$40 per article to $250+ 🤯
Makes me feel better about my talent scouting at least, I suppose 😅
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Haven't checked as much recently because of the constant GSC delays, but always nice to load it up and see another ATH for the 2nd site😇
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Some very pleasant growth over the past couple of weeks 😇
Heading home from holiday today, and I’m already looking forward to getting back to the grind!
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I'm curious: what are you currently paying monthly to host your WordPress blog?
I've had an idea and I just want to see something.
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One week since the last update on my second site, and the growth just seems to keep on coming 😍
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$30 RPM with Mediavine for the first time yesterday 😍
Only enabled interstitial ads a few days ago and they’re already providing an extra 10% of daily revenue. Also decided to disable the grow widget for now; I’m well aware of its benefits but it just looked very out of place.
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Two more articles published today 😇
Coming to the end of my 'original' list of keywords from when I very first did my keyword research for this site around this time last year.
Moving onto a new, more competitive set starting from tomorrow - exciting!
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For those of you that haven’t come across it before (I’m sure many have!), the r/juststart subreddit is an absolute treasure trove for SEO and niche site beginners (especially the older posts) 👩🏼💻
If nothing else, the case studies are *extremely* motivating 👇
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Might be a bit late to the party with this one, but I’ve been *really* enjoying listening to the older
@FatStacksBlog
podcasts lately.
Loads of golden nuggets of info in there.
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Aug 14: $42.42
😍
I’ll pause the daily updates for now just to reduce the spam - very pleased with the ramp-up with Mediavine so far, though!
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Finally decided to upgrade more of my monthly subscriptions. (Gone from $30/mo tool expenses to $200/mo 😅)
Some of the extra bits & bobs that made the cut:
WhatsMySerp, CookieYes, Dropbox, Gyazo and a sprinkling of new domains/servers.
Anything else I should take a look at?
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Another big spike in impressions yesterday (in line with what some others have been seeing)✨
Has the core update really finished rolling out? 😅
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Adsense earnings are starting to look a lot more like it for site
#2
. First payout due end of this month 😇
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Aug 20: $55.57
✨
New record earnings and RPM from Mediavine ☺️ Perfect start to my holiday!!
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Seeing some bizarre SERP movement right now.
Anybody else?
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My “average time on page” is around 5 minutes apparently 😇
Only had GA installed for a few days so I haven’t been privy to stats like these for my site up until now, but it’s already highlighted a few underperforming pages to me.
Gearing up for an optimisation week next week.
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Site
#3
testing new highs again 😇
Didn’t really touch it over the holidays, but will resume publishing later this week. Should be finished seeding it with content by the end of Q1!
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Google added a bunch of extra Search Features yesterday to SERPs for queries that my site targets.
Rankings appear unaffected, but still lost 10% of my organic traffic. Ouch.
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6 months into building my site, I spent 3 weeks building a free, relevant, useful app to go alongside it 👩🏼💻
The backlinks that app has earned for my site have been absolutely fundamental to growth (even though the app itself doesn’t make me a penny)
👇🧵 (1 / 2)
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Aug 17: $50.53
😊
First $50 day with Mediavine! It's been exactly 2 weeks now since the ads were launched.
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Post-Xmas traffic has been looking strong! 😇
Seems update-related judging by SEMrush, but maybe there’s a sprinkle of seasonality in there too.
It’s a shame that ad RPMs aren’t at their best right now 🥺
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Aug 15: $43.23
☺️
By popular request, the daily Mediavine earning updates are continuing (at least during this ramp-up phase). I’ll return to the monthly report format following this month!
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Wow, what a crazy month this has been.
Thank you all so much for 1000 followers! 😇
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My favourite aspect of niche sites is just how *low* the expenses are 👩🏼💻
I pay $3.50/mo for hosting, and $1.00/mo for my domain 😇
This means I have plenty of pennies spare each month to afford a good accountant (my biggest and best investment to date)
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My site is already *completely* cookie free 😇
I designed it from scratch to be privacy-conscious, and teeming with UX best-practices.
With the 3rd-party cookie ban looming, and CWV factors ever-tightening, I couldn’t be more relaxed ☺️
What measures are you taking to stay
#1
?
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Aug 16: $46.91
🙌
Another little jump, super happy with the ramp-up so far!
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Very pleasant finish to 2022. All in all earned $22,971 over the course of the year ($12k of which from just Q4)!
Fingers crossed for another great year of growth this year 😇
Happy new year everybody!
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Aug 21: $52.48
☀️
In other news, I’m currently sat on a beach in southern France right now 😇
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Three weeks since this thread, my site has now just crossed the 2000/day traffic mark.
My serotonin receptors are absolutely fried from all these milestones lately 😅
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Aug 25: $58.74
🎉
New peak RPM and earnings from Mediavine! 😇
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Very busy month so far. Lots of content being published here, there, and everywhere.
Nice to see the second site still slowly climbing, though! A new impressions all-time-high to keep the motivation up is always welcome 😇
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It’s been a busy few days!
I could ramble on & on about all the design tweaks I’ve made, but I think the most exciting thing to share is that I’ve discovered another rich seam of underserved keywords
I was this close 🤏 to starting a 2nd site, but I guess that will have to wait
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Can AI be used as a helpful tool, or an assistant, or a timesaver? Sure. But if you're blindly using AI in full knowledge of its shortcomings while selling yourself as an expert (whether as a freelance writer or a niche site operator), I think it's morally reprehensible.
(4/4)
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Growth has since somewhat slowed, but the gradient still looks better than it was pre-update 😇
Going to be targeting some more competitive keywords than usual over the coming months - let's see if there's more gears left to shift into!
16th July 2021: the day I finally decided to launch my first niche site
Today: *just wishing I started sooner* 😅
I’m still learning, and there’s a long journey ahead of me for sure - but wow, just looking at this graph makes it all feel oh so worth the grind ☺️
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Display ad RPMs falling off a cliff for anyone else? Or have I just had a couple of mediocre days? 😅
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