Soshals
@SoshalsApp
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an alpha toolkit for alpha creators 🛠️
Joined January 2023
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"Jab sapne chote hone lage to unka font size bada kar diya karo"
The man you know as 'Yogi Bhaiya' from Pitchers is an IITian, ex US Air Force, and the founder of TVF
Who would have thought bhench*d?
Here's how a middle-class boy from Bihar became the 'Yogi Bhaiya' of India:🧵
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Giveaway Mondays 🎉
Sending ₹1,000 to any one person at random from the comments below.
Here's what you have to do:
1. Follow
@soshalsapp
2. Retweet this tweet
3. Tag 2 friends in the comments
Winner announcement by tomorrow ✨
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372
Giveaway Alert ✨
If India wins the T20 World Cup tomorrow, we'll send ₹5,000/- to any one person from the comments.
All you have to do is:
1. Like this tweet and follow Soshals
2. Comment "India for the win 🇮🇳"
3. Add your Soshals link in your bio
Let's gooooooo!! 🔥
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BeerBiceps was started to promote Ranveer Allahbadia's fitness startup but it gradually evolved into a podcast.
Today, the Youtube channel alone has 4.8M+ subscribers.
🧵 In his 8-year-long journey, here's how Ranveer has been the most loved and the most hated Youtuber:
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The story of Spotify is no less than the Ekta Kapoor version of a startup.
From mindblowing innovations to dramatic resignations and expensive parties to legal battles, it has everything in it.
🧵 here's how an engineering dropout REVOLUTIONIZED the MUSIC industry, a thread:
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Add yourself to Google Search 🔥
No, you don't have to be a celebrity or spend tonnes on PR. It's absolutely free.
🧵 simple 3-step process to do it:
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Tanmay Bhatt, a man of many talents, was also one of the MOST CANCELLED creators on the internet.
But today, not only he is one of the best brains in the industry, but he is also India's biggest CONTENT CREATOR.
🧵 here's the full story:
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"Jab bhi sapne chote hone lage to unka font size bada kar diya karo"
The man you know as 'Yogi Bhaiya' from TVF Pitchers is the father of Indian Youtube and founder of The Viral Fever — Arunabh Kumar!
Who would have thought, bhenchod? The story of his genius, a thread 🧵:
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We just hit 1,000 followers 🎉
Thanks for the constant support. We promise to bring you even more exciting features, giveaways, and content.
Here's by a meme by
@samarthsri_
ft. Linktree vs Soshals hahaha! 🚀
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This guy is not Elon Musk. You don't get to see this face often.
But he is the LeBron James of online publishing.
He is the co-founder of Blogger, co-founder and ex-CEO of Twitter, and also the founder of MEDIUM.
🧵 Here's the story of an entrepreneur you didn't know existed:
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You can now WATCH IPL for FREE!
Mukesh Ambani, the man who single-handedly incubated the creator economy of India
is now challenging Amazon and Disney + Hotstar by streaming IPL for FREE after paying $2.7 billion?
🧵 what's the catch? explained:
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From entertaining classmates to becoming India's first Youtuber to cross 10M subs, Bhuvan Bam has come a long way.
But here is a lesser-known fact: His journey had more thorns than petals.
🧵 today, we bring you his epic story of passion and perseverance:
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Launch Announcement 🔥
Soshals v1.0 is out for public!
Build your superprofiles and flex them online while we roll out features to help you create content and make money.
Sign up here –
Drop your superprofiles in the comments and we'll rate them all 🥵
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Not thousands, not lakhs, Ankur Warikoo makes tens of crores as a content creator.
He makes MORE money THAN MOST startups in India.
In less than 3 years and with a small team of 9, Warikoo has cracked the content business like nobody else.
🧵 his annual income REVEALED:
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A list of content creators promoting products they've never used and never will
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ek brand deal kya mil gayi khud ko influencer samjhne laga hai tu bunny
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In this WTF episode by
@nikhilkamathcio
, Nuseir explains how building communities is the only way to win as a creator.
"Even if I get cancelled by a brand, my community doesn't care" —
@nasdaily
A must watch episode for everyone out there who is building a distribution ✨
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Soshals is a one-stop solution to help you grow and monetize your personal brand.
You can check it out here —
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We have a winner 🎉
@thesadiqueali
has an amazing profile on Soshals and has always been a supporter.
Give us an interesting idea for the next giveaway and we'll execute it ✨
If you haven't explored Soshals yet, check this:
Giveaway Mondays 🎉
Sending ₹1,000 to any one person at random from the comments below.
Here's what you have to do:
1. Follow
@soshalsapp
2. Retweet this tweet
3. Tag 2 friends in the comments
Winner announcement by tomorrow ✨
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Building a huge distribution on Twitter can be a real pain in .....! But we all are trying, aren't we?
Struggle no more. We have curated a list of the most awesome growth threads ever posted on Twitter.
🧵 here's the only mega thread you need to bookmark:
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Our servers are down due to some unknown issue. We are working to get it back up asap.
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We are slowly adding followers and it makes us really really happy 👉🏼👈🏼
Pinky promise — we'll continue serving you with the best pieces of content ✨
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Got our first 50 followers overnight.
And we're just getting started!
Small wins will lead to big wins! 🎉
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Tanmay Bhatt is a fantastic conversationalist and an insanely smart person.
He is an expert at identifying people who are just at the cusp of exploding, then working with them for a year or two, and then making them reach great heights.
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Medium vs Substack!
A constant dilemma: Resolved.
If you are torn about which platform to choose for your newsletter, this thread is for you.
🧵 comparing the key features of the two platforms to help you decide, a thread:
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Ankur Warikoo has a massive distribution of 8Mn+ followers across different channels.
A lesser-known fact? He never dreamt of becoming a content creator, but an astrophysicist.
🧵 here's his inspiring story of becoming a founder, an investor, an educator, and a content creator:
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micro influencers negotiating with agencies for commercials of a paid tweet 🫠
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Woohoo!! We have a winner ✨
Team India 🇮🇳
and
@Woh_meow_hai
🏆
This was quite fun. Let's make it a ritual — 1 GIVEAWAY every alternate week and unique winners every time?
If you are game, drop your favourite meme in the comments below 👇🏻
Giveaway Alert ✨
If India wins the T20 World Cup tomorrow, we'll send ₹5,000/- to any one person from the comments.
All you have to do is:
1. Like this tweet and follow Soshals
2. Comment "India for the win 🇮🇳"
3. Add your Soshals link in your bio
Let's gooooooo!! 🔥
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He wanted to create a platform that would allow users to access and discover new music quickly,
while also providing a livelihood for artists and music labels.
He saw this as an opportunity to revolutionize the music industry by making it accessible for both listeners/creators.
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After graduation, Ranveer was sure he wanted to become an entrepreneur but he had no clue how to start.
His father allowed him to do whatever he wanted for 2 years but he had to manage his expenses himself.
By this time, he completed his fitness certification course.
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X has PARTNERED with...
Hint: Kim Kardashian was her assistant in the early 2000s before she became a well-known celebrity in her own right.
Can you guess who she is?
Yes, none other than - Paris Hilton!💄
X has partnered with the queen of pop culture, music, business, and TV
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Ranveer was born into a family of doctors.
His father Dr. Gautam Allahbadia is a globally renowned doctor, a successful medical entrepreneur, and an author whose books and papers are considered a must for medical students.
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📌 Motivation Behind Spotify
Daniel started playing the guitar when he was just 4.
He loved music and had spent much time downloading and consuming pirated music from free websites and applications like NAPSTER.
But record labels soon sued Napster and killed the product.
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He couldn't accept his failures and went into depression.
With his mother's moral support, his mental state improved and he regained his self-confidence.
He became serious about his life. Along with his studies, he began organizing events in his college.
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The exit from Advertigo made him a millionaire but money has its way of succumbing geniuses into extravagant fools.
Daniel started buying all the luxuries and partied like crazy. Within a month, he lost his sense of purpose.
Eventually, he realized his idiocy.
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What started as a way of getting some instant gratification, turned him into the biggest CREATOR in India.
From gaming to reaction videos to psychology, finance, and cryptocurrency, he got criticized for doing anything and everything that was currently relevant on the internet.
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Within less than eight weeks of admission, he dropped out of his college to follow his passion.
He founded an online advertising company called Advertigo, which was later acquired by TradeDoubler.
Post the acquisition, Daniel briefly served as the CEO of TradeDoubler.
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There is nothing in the media industry that he hasn't done yet, but his ability to adapt to changing landscapes has always been a constant throughout his career.
He has
🔸written for tv and radio
🔸been an RJ
🔸written movies, songs, and ads
🔸produced movies
🔸acted in movies
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"If I knew how complicated and controversial things were going to get, I would probably never start Spotify." — Daniel
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The problem with videos by foreign video experts was that they didn't talk about the Indian vegetarian diet.
So, he decided to create high-quality videos for an Indian audience looking for a vegetarian fitness diet.
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🔸Do something DIFFERENT
Ranveer realized, in those days, Youtube didn't have many videos by Indian fitness experts.
And a few that existed had poor video quality.
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🔸Being DEDICATED enough
Not many people know that Ranveer distributed pamphlets in his early days.
He stood by Mumbai's famous Carter Road Beach where many wealthy people came to walk and pitched his personal training sessions to them
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[1] HIS CREATIVITY
Creativity is just like a muscle that Tanmay has managed to train for more than 17 years now.
Just the thing is, instead of focusing on his end goals he focused on honing the skills which would help him reach those goals.
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Huge Announcement 📢
We are launching Soshals on Product Hunt in 2 weeks and we'd appreciate your support.
📌 Click "Notify Me" here and you'll be notified as soon as it goes live —
We'll pick 3 people at random and send them a pizza as a thankyou 🍕
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👉 Ranveer messaged Tanmay on Facebook with a link to his YT channel, which had 2K subscribers then, pitching his personal training.
After multiple messages, Tanmay agreed.
Ranveer helped him lose 110Kgs and Tanmay in turn became his first mentor in the Digital Media industry.
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📌 Pre-Spotify Days
From a very young age, Daniel had a keen interest in technology and entrepreneurship.
At 14, he was designing websites for local businesses and recruiting kids from his school by bribing them with video games.
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🔸Elevating his TEAM
Along with Ranveer, Rajas and Viraj too have grown tremendously.
Rajas is the Creative Head of BeerBiceps and get a share of brand deals revenue.
Viraj and Ranveer founded another agency Monk-Entertainment (Monk-E).
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Tanmay did not play his audience, instead, he played with the algorithm.
YouTube algorithm recommended his videos every time the audience watched the other creators' videos.
This happened because the algorithm believed that both creators put out very similar content.
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🔸Just get STARTED
Ranveer didn't wait to achieve perfection in video creation to start his channel. Instead, he learned and improved on the go.
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But still, he managed to grow an entirely new audience from scratch and become the most infamous comedian of all time.
After getting brutally canceled multiple times, he managed to be the last one standing.
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📌 Initial Idea of Spotify
Daniel envisioned a platform where users could access all of the world's music instantly and legally.
Ads would fund it, and a percentage of this revenue would go to the artists.
Thus, the initial idea of Spotify was born.
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He aspired to do an MBA but soon realized that he wasn't comfortable taking orders and corporate career wasn't for him.
He liked cooking, so he thought of becoming a chef and opening a restaurant.
He dropped the idea when his father described the challenges involved.
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Ranveer offered him an opportunity to join as an intern and bring in brand deals. Till then, Viraj had never done anything related to brand deals.
Ranveer just knew him as a Gujarati boy who could bargain well. Viraj soon joined him full-time and took over monetization.
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Rajas believed in Ranveer's vision and agreed to get paid only Rs.200/shoot when Ranveer had limited funds.
With Rajas' support, Ranveer grew BeerBiceps to 100K subscribers within a short span of time.
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Never in the history of music came a product that went against all the norms, broke laws, enforced piracy, and became a multi-billion dollar endeavor.
By 2011, Spotify had 500K+ paying subscribers.
Because of Daniel, today we have access to a million songs for pennies.
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🔸NETWORKING
Networking with achievers in various fields has played the most crucial role in Ranveer's journey.
When Ranveer was just getting started on his YT journey, Tanmay was overweight.
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By then, many services like KaZaA, LimeWire, and Pirate Bay started popping up.
He was frustrated with the existing music streaming services regime.
He believed that piracy couldn't be fought by suing the customers, but by building something better than piracy.
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👉 Individual Artists
Artists like Metallica Pink, Floyd, the Beatles, and Bob Dylan criticized Spotify publicly for not paying artists enough.
Tailor Swift commented "Spotify is devaluing music." and withdrew all her songs from the platform.
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He looked at his hard-earned six-pack and thought of doing something related to fitness.
Along with his trainer, Ranveer started a venture with an Uber-like model for fitness and yoga coaches.
They developed a basic app and took the idea to an investor.
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When Daniel explained the model of free music funded by ads to the record labels, they all refused immediately.
They hated the idea of generating revenue from ads rather than selling the music.
As Spotify was running out of funds, Daniel realized he has to do something quickly.
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👉 In the greenroom for a TEDx event, Ranveer met Kiran Khapal, co-founder of a top-notch brand consulting firm.
A small discussion with Kiran during the event turned into a long-term mentoring relationship.
She helped him refine his approach toward brand creation.
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Soon, he closed several clients and started making product videos for small businesses.
He also shot a 30-day course for a CA coaching center. With the money he saved, he continued working on the TV show he left in the middle.
(Follow
@soshalsapp
if you are liking the thread)
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Ranveer, on the other hand, had an aimless attitude toward life. He pursued engineering just because all his friends were doing so.
He found the subjects very dull and eventually failed at them. Not just in academics, he failed in his love life and health too.
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👉 Ranveer became a member of Soho House, a private members-only club for those in the media industry.
Here, he happened to meet Siddharth Roy Kapur, a renowned producer.
He gave Ranveer some valuable insights into the growing media business.
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🔸Knowing when to QUIT
Ranveer had begun to enjoy his YT journey now.
He soon realized there were many loopholes in his fitness venture and decided to close it and quit as a personal trainer to focus on his channel.
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[4] ALWAYS PUTTING HIS AUDIENCE FIRST
Tanmay never created the content that he as a creator wanted to create but created what his audience wanted to watch.
Whenever any of his videos did well, he made a sequel of videos of exact same kind.
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🔸Attracting like-minded people to JOIN HIS MISSION
The person who shot Ranveer's videos initially was very irregular.
When one of Ranveer's childhood friends found Ranveer in need of a professional photographer, he introduced him to Rajas Pardeshi.
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👉🏻 The IRONY?
Even though the idea behind Spotify was to prevent music from piracy,
the first thing Daniel had to do to take Spotify off the ground was to illegally download millions of dollars worth of music for the database.
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[2] HIS EARLY START
Tanmay started writing when he was 15 years of age.
He has been writing for more than half of his life and It is his hard work that is showing now.
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[3] COLLABORATIVE FILTERING
When Tanmay started vlogging, he collaborated with many creators from the same niche.
This was not just to gain instant followers through mutual shoutouts but rather a small step in his grand scheme of growth.
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Monk-E is a 360° creative digital media organization that unifies
👉 Talent Management
👉 Video Production
👉 Social Media Management
👉 Influencer Marketing
all under one roof.
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The guy in the photo is Evan Williams, a writer, a builder, and a visionary.
Evan is the unsung hero who truly played a pivotal role in shaping the creator economy as we see it today.
Today, we bring you Evan's 19-year-long rollercoaster journey of breaking and building stuff.
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📌 The Challenges Spotify Faced
The negotiations with the record labels weren't going well.
The labels that dominated the music industry then were:
‣ Sony
‣ Warner
‣ Universal
To succeed, it was crucial for Spotify to onboard all three of them.
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After having a significant audience base, Ranveer wanted somebody to help him get brand deals.
Ranveer met Viraj Sheth, his junior from engineering college, at a college event organized by Viraj himself.
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The investor suggested that for something like this to scale, one of the co-founders needed to become popular.
He advised them to start a fitness YouTube channel and they just did it.
Many valuable lessons can be learned from Ranveer's journey, here are some of them:
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To not let Spotify die even before getting launched, he ended up agreeing to a few terms:
‣ He added a paid version with a fixed monthly fee.
‣ Record labels would get 70% of the revenue generated.
‣ Record labels would also hold a big chunk of Spotify's stocks.
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All of this helped Ranvver gather money to buy production-level cameras to shoot videos.
He soon became famous and many inquiries about his sessions started coming in.
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The fake streams on the platform even worsened their condition.
But no matter how unhappy the artists were, they returned to Spotify when they realized it was better to at least get some royalties than nothing at all.
Spotify was just too good of a platform to look away from.
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And that's a wrap. We hope you liked it. For more such threads,
1. Follow
@SoshalsHQ
2. Retweet the thread:
The story of Spotify is no less than the Ekta Kapoor version of a startup.
From mindblowing innovations to dramatic resignations and expensive parties to legal battles, it has everything in it.
🧵 here's how an engineering dropout REVOLUTIONIZED the MUSIC industry, a thread:
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[5] ENJOYING HIS OWN WORK
Tanmay believes that if he himself did not enjoy the work he is doing, his audience wouldn't either.
Moreover, he would never have been able to continue his 2-decades long career if he didn't enjoy the process.
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They had to do so because they failed to convince the music industry how good their product was without actually building it
and they couldn't build the product without music.
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As of today, Ranveer has built a massive distribution business along with investing in multiple startups.
His audience however continues to have a love-hate relationship with the kind of videos he puts out.
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Even though the internet speed was quite slow back then, the music started playing almost instantly all the time.
Everyone who used the application loved how fast it was. The "aha" moment swept everybody off the floor.
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👉 In October 2008, Spotify was officially launched.
All illegally downloaded songs were now removed from the app.
But the record labels threatened Spotify that if it didn't make the changes they said, they would remove all their songs from the platform.
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Vine and Bytedance (the parent company of TikTok) started in the same year i.e. 2012.
But Vine, the pioneer of short-form video content, failed miserably, whereas TikTok is worth $300 billion today.
🧵 here's how TikTok beat Vine and revolutionized the creator economy:
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Here are some of Tanmay's content creation strategies that have helped him shine throughout his career:
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📌 The Illegal Start of Spotify
Daniel partnered with his friend Martin who later became the co-founder of Spotify.
They hired the best coders they could find and started creating a working product prototype.
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🔸composed music
🔸written for corporate shows
and whatnot!
Basically, he has tested all the waters and has now simply turned into a 'mineral'.
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👉 A time came when the channel numbers started to stagnate.
During this phase, Dr. Radhakrishnan Pillai helped Ranveer understand his self-worth and guided him to regain the growth he was looking for.
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Breaking: With over 62M views, Mr. Beast has broken the world record for views in 24 hours with his latest video '$1 vs $100,000,000 House!'
This came just a few hours after
@MrBeast
crossed 200M subscribers on his channel. Crazy, right? 🤯
He took it X to announce the
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Instead of considering this a job, Arunabh believed that he is simply pursuing his training at a film school.
4 years later, the story came full circle when Shah Rukh Khan became the first superstar to get featured in TVF's original content.
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Red Chillies is Shah Rukh's Production House.
After doing random chores for a long time, Arunabh found an opportunity to be the Assistant Director of a film, which will later turn out to be a super hit at the box office.
The film was — Om Shanti Om.
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