Ageing Better
@Ageing_Better
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At the Centre for Ageing Better we are pioneering ways to make ageing better a reality for everyone. Supported by @TNLComFund .
England
Joined January 2015
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Pinned Tweet
This week we've published our 'State of Ageing: Infographics'.
These engaging and accessible illustrated infographics summarise our most up-to-date stats from our State of Ageing report.
Download now:
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📣 AGE-POSITIVE LIBRARY LAUNCHED 📣
We have launched a free library of positive and realistic images of people aged 50 and over.
The images, which depict older people in non-stereotypical ways, are available for download and free to use.
Read more:
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We've added nearly 700 photos to our age-positive image library! 📸
Working alongside
@IndependentAge
, we’re highlighting older people living across diverse communities and from a range of socio-economic backgrounds.
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Damaging newspaper headlines like this one often reinforce ageist stereotypes that impact how older people are treated by society.
We're calling for a change to
@IpsoNews
Editors’ Code to ensure references to age in media reporting are appropriate.
Find out more:
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📣 New report 📣
Attitudes to ageing and older people in the UK are mostly negative, according to a review of the evidence, with older people seen as incompetent, hostile or a burden on society.
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"We felt lovely seeing the photos because it was like seeing our relationship validated."
Our new age-positive photos feature older LGBTQ+ people, and aims to amplify participants’ voices.
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We've launched a free image library featuring 200+ photos of older women at work!
We're urging the public to use these new photos to improve the representation of women over 50.
#AWomansWork
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We've launched a new, publicly accessible image library of over 300 photos depicting older and Disabled people!
We're urging the public to use these new photos to challenge negative stereotypes.
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We're all getting older, and yet ageism is the most widespread form of discrimination in the UK.
At
@Ageing_Better
, we want to challenge negative attitudes to ageing and tell a different story.
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We have over 20 free-to-download icons which are designed to replace stereotypical symbols of ageing.
Which one is your favourite?
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What does 'old' look like?
Our age-positive library is a collection of photos that challenge stereotypes about later life.
All photos free to use for your communications, presentations and marketing.
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We've launched a competition to design ‘age-positive’ icons to replace the negative symbols that commonly represent people in later life, such as ‘hunched-over stickmen’.
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Too many images feature older people feature wrinkly hands or older people in hospital.
That is why we created our free image library, which you can use to challenge negative and stereotypical depictions of ageing:
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At
@Ageing_Better
we're challenging the ageism that exists across society.
What do you think are the most common & damaging old-age stereotypes found in the media?
Older people depicted as:
Vulnerable and dependent
880
Weak and frail
933
Drain on public resources
2309
Other (comment below)
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Today we're excited to announce that we've added 200+ photos to our age-positive image library!
Called
#AWomansWork
, the collection features photos of women aged over 50 in their workplaces in a range of settings including offices, cafés and warehouses... (1/6)
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With vacancy rates at record highs, there are huge skills shortages.
Workers in their 50s and 60s are key to filling these gaps.
Yet employers are missing out on all that older workers can offer.
#AgeFriendlyEmployer
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These are real headlines from UK newspapers.
These narratives, which reinforce ageist stereotypes, can impact how older people are treated by society.
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📢AGE-POSITIVE ICONS LAUNCHED📢
We've launched our range of free-to-use ‘age-positive’ icons to replace stereotypical symbols of ageing.
See the full set of icons here:
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Today we launch our
#StateOfAgeing
report, capturing a snapshot of how people in England are ageing.
The online, interactive report shows that pensioner poverty and levels of poor health increasing.
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BREAKING NEWS: Announcing our new strategy and four ambitious goals for a society where everyone enjoys their later life:
#HealthyAgeing
#FulfillingWork
Safe and
#AccessibleHousing
#ConnectedCommunities
#TransformingLaterLives
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Our 'Ageism: What's the harm?' report, released today, outlines the urgent need to challenge this form of discrimination.
We’re against ageism. Are you?
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At
@Ageing_Better
, we want to challenge ageism in all its forms, and make life better for all of us as we age.
Sign up to be a part of our Age-friendly Movement today.
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The winner of our age-positive icon competition has been chosen!
In partnership with
@PHE_uk
, we aimed to find a new icon to portray older people in a positive light.
Find out more:
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Our new guide, 'Challenging ageism', is published today! 🎉
This guide is designed as a practical tool to support organisations in communicating about ageing and older age.
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We’ve listened! 📢
Based on your feedback, we’ve added more than 600 photos to our Age-positive image library that show people from a diverse range of backgrounds.
Comment below and let us know what else you’d like to see more of..
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It’s been one year since we launched our age-positive image library!📸
This thread is a story of our library so far and our future plans for new photos...🧵
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The media undoubtedly affects our views about how we feel about getting older.
And yet there are no standards the press must adhere to when reporting on age.
Why not?
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Need new photos of people over 50 for your organisation's communications?
Our new collection of age-positive image library photos feature people who live on low incomes, identify as LGBTQ+ or are aged 70+. All of them are freely available to download.
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The evidence that funding
#StrengthAndBalance
programmes in the community is cost effective is clear, yet such programmes are often underfunded.
Our new report explores how programmes could be delivered better.
#FallsPrevention
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📢New book announced!
When We're 64 by
@LouiseAnsari
, published by
@BloomsburyBooks
, gives the essential guide to making sure you have a fabulous later life.
All proceeds from the book will be going to
@NorthLDNCares
.
#WhenWere64
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We’ve worked with
@IndependentAge
to release 600+ age-positive images!
The photos highlight people from a range of socio-economic backgrounds, especially those facing financial hardship.
View all the photos here:
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We recently held an event on
#ageism
. There were five key things we took away:
1. We need to re-think age brackets
2. Youth is idolised and ageing is seen as a decline
3. Start a pro-ageing campaign
4. ‘Old’ is subjective
5. Where are the role models?
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We're delighted to announce that we have been shortlisted for this year’s
@Charity_Awards
for our 'age-positive image library' project! 🎉
We're immensely proud of the impact our image library continues to have.
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⚠️ We've partnered with the free stock image library
@pexels
to increase and promote the range of age-positive photos it offers freely around the world.
We've also updated the library with brand-new images.
Find out more below ⬇️
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We're delighted to announce that our flagship report: The State of Ageing 2023-24, is released today. 🎉
This the most detailed, most up-to-date, most wide-ranging report about ageing of its kind:
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Loneliness affects people of all ages. Our
#StateofAgeing
report gives a snapshot of ageing today and in the future.
#LonelinessAwarenessWeek
Read more here:
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Need new photos of people over 50 for your communications?
Our new collection of age-positive photos feature people over 50 in positive and realistic ways.
Download them for free today.
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By 2037, one in four of the population will be over 65.
Our new report 'The State of Ageing in 2019
' takes a snapshot of ageing today and the later life prospects for people currently in their 50s and 60s
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"People are left quite desperate trying to cope with bills…. It’s not just food, you need other things to live.”
Hear people's views on the state of ageing today:
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We're delighted that our Chief Executive,
@DrAnnaDixon
, has been awarded an MBE in the New Year’s Honours List for services to wellbeing in later life.
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How can we challenge ageism through the images we use?
Our age-positive image library, which depicts people over 50 in non-stereotypical ways, has been updated with new photos!
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Older unpaid carers are being given the spotlight in our new age-positive image library collection released today! 🎉
The collection, called 'We care: A snapshot of older unpaid carers', was created because...🧵
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The older workforce is already a reality.
Our new report sets out five simple actions that employers can take to improve the way they recruit, support and retain older workers.
#AgeFriendlyEmployment
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We need to start giving equal weighting to activities that boost strength and improve balance rather than simply focusing on aerobic exercise
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"Without action we could see many in their 50s & 60s falling out of the workforce years before their state pension age – which is set to rise – and struggling to get by for years to come," says our CEO,
@DrAnnaDixon
, in reaction to Rishi Sunak's economic recovery plans.
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We've updated our age-positive image library! 🚶♀️🚵
Our library – which shows positive and realistic images of people aged over 50 – has been updated with photographs on the theme of 'active travel'.
Download them for free here:
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📷We have updated our age positive image library! 📷
In celebration of Pride month, we commissioned a series of portraits depicting older LGBT+ people in positive and realistic ways.
They're now available to download for free here:
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Accessible homes benefit everybody and disadvantage nobody.
Find out what we're doing to make better homes a reality.
#ForAccessibleHomes
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We're helping organisations attract and retain a more diverse pool of volunteers, to prevent their capacities being depleted. With
@DCMS
we’ve come up with six principles of age-friendly and inclusive volunteering.
#VolunteersWeek2019
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Images in our age-positive image library are free for use and cover various themes related to ageing such as health, community activity and employment.
You can access a preview of our image library below:
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We've released a suite of icons, freely available for public use, as alternatives to symbols commonly used to represent ageing and older people.
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How can we challenge ageism through the images we use?
Our age-positive image library, which depicts people aged 50+ in non-stereotypical ways, has been updated with over 150 new photos!
THREAD🧵
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80% of adults believe older people have a wealth of experience and perspectives to offer society today.
Read our 'Reframing Ageing' report which examines attitudes to ageing here:
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Our
#AgeFriendlyEmployer
Pledge is a nationwide programme for employers who recognise the importance and value of older workers.
How do you think employers can become more age-inclusive?
Put age in ED&I policies
302
Offer flexible working
1188
Hire age-positively
827
Other (comment below)
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Ageism means we don’t value older people or invest in ways to help people age well.
Take the first step in challenging ageism by joining our Age-friendly Movement.
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By people’s late 80s, more than 1 in 3 of us will have difficulty with five or more everyday activities. We want to see more new homes that are built to suit the needs of an
#ageing
population.
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Is the British film industry ageist?
Our new report, released today, shows that older characters are underrepresented in British films.
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41% of over 70s don't realise strength and balance exercise can help reduce risk of falls:
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Happy International Day of Older Persons! 🎉
This
#IDOP2021
, we're launching our
#OlderAndGreener
campaign to highlight the important contribution older people make to tackling climate change.
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Today is Ageism Awareness day.
Ageism is one of the most widespread forms of discrimination in the UK. It will likely impact us all at some point.
Watch our short film where we explore what ageism looks like, and the impact it has on our lives.
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Older women are more vulnerable to financial difficulties than older men, according to our new report. It looks at how inequalities for older people are largely a product of poverty and disadvantage throughout life
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Today is International Day of Older Persons, recognising the integral role older people play in making our place a better place to live and age, and the importance our place has on people’s ability to age well.
Learn more about
#IDOP2023
:
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Rather than just tackling
#loneliness
in later life, shouldn’t we instead focus on creating communities where social connections can thrive throughout our lives?
Join the debate on Thursday, 27 September
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ICYMI! We've launched the first free library showing ‘positive and realistic’ images of older people in a bid to challenge negative and stereotypical views of later life.
Take a look at the some of the images below and follow the link to see more:
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An introduction to the 8 World Health Organisation domains which cities and communities can use to meet the needs of older people.
@WHO
#AgeFriendly
#AgeingPopulation
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New figures show that over a third of over 55s have seen their strength decline since the COVID-19 outbreak, and nearly 40% are doing less exercise than last year.
Along with
@MrMotivator
we are calling for action to support over 50s to keep active.
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In this short documentary, we asked people in their 50s and 60s what their experience of ageing was.
Watch the full video here:
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What are the effects of talking about the ‘burden’ of older people on the NHS?
Read our new report, which looks at the language used across society related to ageing and older people.
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"Independence, confidence, being able to move around without fear.”
Everyone, no matter their age or ability deserves a home that meets their basic needs.
What does an accessible home mean to you?
#ForAccessibleHomes
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We recently released a suite of icons, freely available for public use, as alternatives to symbols commonly used to represent ageing and older people.
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Nearly half of UK adults are aged 50+.
What % of characters who are over 50 are given speaking roles in films?
60%
596
50%
516
43%
1254
33%
5394
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Ageism is everywhere.
It's time for us to tell a different story about getting older.
@Ageing_Better
's new guide will help you challenge ageism and champion more positive representations of old age in 5 steps.
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'Society needs to stop stigmatising the older generation as bed-blockers and asset-hoarders and start utilising their talents' via
@thetimes
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We’ve worked with
@GetYrselfActive
at
@DisRightsUK
and updated our age-positive image library with 300+ photographs of older and Disabled people getting active!
The collection, which is free to use, hopes to create a positive shift in attitudes.
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Our new report shows that older characters are underrepresented in British films.
What storylines would you like to see more of on screen?
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Real headlines. Real consequences.
We are calling on
@IpsoNews
, the independent body that regulates most of the UK’s newspapers and magazines, to add age to its code of practice on avoiding discrimination.
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We’ve added over 200 photos to our image library with your suggestions!🥳📸
The photos include intergenerational images, people over 70, same-sex couples, and people exercising.
They're freely available to download here:
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Today is International Day of Older Persons!
This year we're celebrating the resilience and contributions of older women with our new age-positive image library collection
#AWomansWork
You can view 200+ more photos here:
#IDOP2022
#IDOP
#UNIDOP
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With almost a third of 50-64 year olds not in work, there needs to be a radical rethink to tackle chronic worklessness experienced by the over 50s. Read our new report
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It doesn’t matter how easy it is to walk around a neighbourhood – if there isn’t provision for rest stops or public toilets, many people can’t go there at all.
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With an estimated 1.2 million older people chronically lonely, Girlguides launch new badge to tackle loneliness
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What photos would you like to see more of in our age-positive image library in 2023?
Comment below!
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With older people a larger proportion of the population than ever before, we must start to address some of the deep-rooted and harmful ageist stereotypes that exist in society.
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"Far too many images feature older people feature wrinkly hands or older people in hospital.
That is why we created our free image library, which you can use to challenge negative and stereotypical depictions of ageing:
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We've appointed leading health and work expert Professor Dame Carol Black as our new chair. Find out more
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At
@Ageing_Better
, we want to increase the representation of over 50s in media.
What % of TV ads feature people over 50?
55%
234
45%
232
35%
730
25%
2232
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When does old age begin? For our
#StateOfAgeing
report, we asked people in the UK their thoughts on later life:
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The winning icon will be made publicly available for unlimited use by any individual or organisation to offer alternatives to the currently limited choice of icons. Ageing Better anticipates the final designs will be available by February 2021.
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With falls causing 95% of all hip fractures, new review launched to increase awareness of strength & balance
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We've launched our brand new campaign,
@AgeWithoutLimit
!
Through this movement, we will aim to change the way we all think about ageing and support a growing movement of people and organisations working to make society more age-inclusive.
Join us today:
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📢NEW REPORT📢
The experiences of ageing differ depending on the context in which we live. It's also true that the challenges and opportunities to support people to age well vary between rural and urban areas.
Read our report, Ageing in a rural place below.
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Today is our Age-friendly Communities conference in Birmingham!
We're excited to spend the day talking about how to build an Age-friendly Movement..🧵
#AgeFriendlyUK
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"There is a sort of stereotype that's quite patronising of old people. We really need to change this and have much more realistic ideas of what it means to live a full and active life well into our old age," says our Chief Executive,
@DrAnnaDixon
.
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Shared Tables, a project developed in the Crossgates area of Leeds, invites older people living alone to enjoy a meal together at a local restaurant
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Our new report reveals that too many people in their 50s and 60s will remain physically inactive unless we re-design our neighbourhoods.
At
@Ageing_Better
, we're calling for government to increase funding in this area to get people moving.
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📣 NEW REPORT 📣
We've been working with
@IpsosMORI
to understand the impact lockdown has had on those in their 50s and 60s, with new figures released today.
Find out more here:
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Poor muscle strength increases the risk of a fall by 76% in older adults.
New evidence by Ageing Better and
@PHE_uk
highlights health benefits of strengthening and balancing activity.
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Have you seen all of our age-positive icons?
They are designed to replace the stereotypical selection of icons and symbols commonly used to depict older people in public life.
Download the full collection for free here:
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This is not about old versus young, it’s about creating a society where everyone regardless of income or background can enjoy every stage of life.
We respond to the Lords Committe's Intergenerational Fairness & Provision report.
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"Older people are not one homogenous group and there is no such thing as ‘The Older Person’, but a whole range of different experiences." Read our latest blog.
@HOPLiverpool
#AgeFriendly
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